| An empirical study of reserve price optimisation in real-time bidding S Yuan, J Wang, B Chen, P Mason, S Seljan Proceedings of the 20th ACM SIGKDD International Conference on Knowledge …, 2014 | 58 | 2014 |
| A dynamic pricing model for unifying programmatic guarantee and real-time bidding in display advertising B Chen, S Yuan, J Wang Proceedings of the 8th International Workshop on Data Mining for Online …, 2014 | 51 | 2014 |
| To personalize or not: a risk management perspective W Zhang, J Wang, B Chen, X Zhao Proceedings of the 7th ACM conference on Recommender Systems, 229-236, 2013 | 28 | 2013 |
| Selling futures online advertising slots via option contracts J Wang, B Chen Proceedings of the 21st International Conference on World Wide Web, 627-628, 2012 | 21 | 2012 |
| Risk-aware dynamic reserve prices of programmatic guarantee in display advertising B Chen Proceedings of IEEE 16th International Conference on Data Mining Workshops …, 2016 | 9 | 2016 |
| Multi-keyword multi-click advertisement option contracts for sponsored search B Chen, J Wang, IJ Cox, MS Kankanhalli ACM Transactions on Intelligent Systems and Technology 7 (1), 5, 2015 | 8 | 2015 |
| A lattice framework for pricing display advertisement options with the stochastic volatility underlying model B Chen, J Wang Electronic Commerce Research and Applications 14 (6), 465-479, 2015 | 7 | 2015 |
| Optimizing trade-offs among stakeholders in real-time bidding by incorporating multimedia metrics X Chen, B Chen, MS Kankanhalli Proceedings of the 40th International ACM SIGIR Conference on Research and …, 2017 | 6 | 2017 |
| Gated neural networks for implied volatility surfaces Y Zheng, Y Yang, B Chen arXiv preprint arXiv:1904.12834, 2019 | 5 | 2019 |
| A hybrid model for predicting human physical activity status from lifelogging data J Ni, B Chen, NM Allinson, X Ye European Journal of Operational Research 281 (3), 532-542, 2020 | 4 | 2020 |
| Combining guaranteed and spot markets in display advertising: selling guaranteed page views with stochastic demand B Chen, J Huang, Y Huang, S Kollias, S Yue European Journal of Operational Research 280 (3), 1144-1159, 2020 | 2 | 2020 |
| Pricing average price advertising options when underlying spot market prices are discontinuous B Chen, MS Kankanhalli IEEE Transactions on Knowledge and Data Engineering 31 (9), 1765-1778, 2019 | 2 | 2019 |
| Financial methods for online advertising B Chen UCL (University College London), 2015 | 1 | 2015 |
| Index tracking with cardinality constraints: a stochastic neural networks approach Y Zheng, B Chen, T T Hospedales, Y Yang AAAI Conference on Artificial Intelligence (AAAI), 2020 | | 2020 |
| MM2RTB: bringing multimedia metrics to real-time bidding X Chen, B Chen, MS Kankanhalli Proceedings of 10th International Workshop on Data Mining for Online …, 2017 | | 2017 |
