Bowei Chen
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An empirical study of reserve price optimisation in real-time bidding
S Yuan, J Wang, B Chen, P Mason, S Seljan
Proceedings of the 20th ACM SIGKDD International Conference on Knowledge …, 2014
A dynamic pricing model for unifying programmatic guarantee and real-time bidding in display advertising
B Chen, S Yuan, J Wang
Proceedings of the 8th International Workshop on Data Mining for Online …, 2014
To personalize or not: a risk management perspective
W Zhang, J Wang, B Chen, X Zhao
Proceedings of the 7th ACM conference on Recommender Systems, 229-236, 2013
Selling futures online advertising slots via option contracts
J Wang, B Chen
Proceedings of the 21st International Conference on World Wide Web, 627-628, 2012
Risk-aware dynamic reserve prices of programmatic guarantee in display advertising
B Chen
Proceedings of IEEE 16th International Conference on Data Mining Workshops …, 2016
Multi-keyword multi-click advertisement option contracts for sponsored search
B Chen, J Wang, IJ Cox, MS Kankanhalli
ACM Transactions on Intelligent Systems and Technology 7 (1), 5, 2015
A lattice framework for pricing display advertisement options with the stochastic volatility underlying model
B Chen, J Wang
Electronic Commerce Research and Applications 14 (6), 465-479, 2015
Optimizing trade-offs among stakeholders in real-time bidding by incorporating multimedia metrics
X Chen, B Chen, MS Kankanhalli
Proceedings of the 40th International ACM SIGIR Conference on Research and …, 2017
Gated neural networks for implied volatility surfaces
Y Zheng, Y Yang, B Chen
arXiv preprint arXiv:1904.12834, 2019
A hybrid model for predicting human physical activity status from lifelogging data
J Ni, B Chen, NM Allinson, X Ye
European Journal of Operational Research 281 (3), 532-542, 2020
Combining guaranteed and spot markets in display advertising: selling guaranteed page views with stochastic demand
B Chen, J Huang, Y Huang, S Kollias, S Yue
European Journal of Operational Research 280 (3), 1144-1159, 2020
Pricing average price advertising options when underlying spot market prices are discontinuous
B Chen, MS Kankanhalli
IEEE Transactions on Knowledge and Data Engineering 31 (9), 1765-1778, 2019
Financial methods for online advertising
B Chen
UCL (University College London), 2015
Index tracking with cardinality constraints: a stochastic neural networks approach
Y Zheng, B Chen, T T Hospedales, Y Yang
AAAI Conference on Artificial Intelligence (AAAI), 2020
MM2RTB: bringing multimedia metrics to real-time bidding
X Chen, B Chen, MS Kankanhalli
Proceedings of 10th International Workshop on Data Mining for Online …, 2017
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