The use of expert judges in scale development: Implications for improving face validity of measures of unobservable constructs DM Hardesty, WO Bearden Journal of business research 57 (2), 98-107, 2004 | 1225 | 2004 |
Consumer self-confidence: Refinements in conceptualization and measurement WO Bearden, DM Hardesty, RL Rose Journal of consumer research 28 (1), 121-134, 2001 | 1125 | 2001 |
Color and shopping intentions: The intervening effect of price fairness and perceived affect BJ Babin, DM Hardesty, TA Suter Journal of business research 56 (7), 541-551, 2003 | 915 | 2003 |
Getting liberals and conservatives to go green: Political ideology and congruent appeals B Kidwell, A Farmer, DM Hardesty Journal of Consumer Research 40 (2), 350-367, 2013 | 567 | 2013 |
Objective and subjective knowledge relationships: A quantitative analysis of consumer research findings JP Carlson, LH Vincent, DM Hardesty, WO Bearden Journal of consumer research 35 (5), 864-876, 2009 | 461 | 2009 |
Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level DM Hardesty, WO Bearden Journal of retailing 79 (1), 17-25, 2003 | 416 | 2003 |
Emotional intelligence in marketing exchanges B Kidwell, DM Hardesty, BR Murtha, S Sheng Journal of marketing 75 (1), 78-95, 2011 | 402 | 2011 |
The effects of buyer identification and purchase timing on consumers’ perceptions of trust, price fairness, and repurchase intentions D Grewal, DM Hardesty, GR Iyer Journal of interactive marketing 18 (4), 87-100, 2004 | 332 | 2004 |
Consumer emotional intelligence: Conceptualization, measurement, and the prediction of consumer decision making B Kidwell, DM Hardesty, TL Childers Journal of Consumer Research 35 (1), 154-166, 2008 | 267 | 2008 |
Varying the content of job advertisements: The effects of message specificity DC Feldman, WO Bearden, DM Hardesty Journal of Advertising 35 (1), 123-141, 2006 | 232 | 2006 |
Persuasion knowledge and consumer reactions to pricing tactics DM Hardesty, WO Bearden, JP Carlson Journal of Retailing 83 (2), 199-210, 2007 | 218 | 2007 |
Brand familiarity and invoice price effects on consumer evaluations: the moderating role of skepticism toward advertising DM Hardesty, JP Carlson, W Bearden Journal of advertising 31 (2), 1-15, 2002 | 213 | 2002 |
Emotional calibration effects on consumer choice B Kidwell, DM Hardesty, TL Childers Journal of Consumer Research 35 (4), 611-621, 2008 | 129 | 2008 |
Maximizing earnings and price fairness perceptions in online consumer-to-consumer auctions TA Suter, DM Hardesty Journal of Retailing 81 (4), 307-317, 2005 | 128 | 2005 |
Ending a price promotion: retracting it in one step or phasing it out gradually M Tsiros, DM Hardesty Journal of marketing 74 (1), 49-64, 2010 | 122 | 2010 |
More than a feeling: Emotional contagion effects in persuasive communication J Hasford, DM Hardesty, B Kidwell Journal of Marketing Research 52 (6), 836-847, 2015 | 117 | 2015 |
Using invoice price information to frame advertised offers WO Bearden, JP Carlson, DM Hardesty Journal of Business Research 56 (5), 355-366, 2003 | 101 | 2003 |
Influences on what consumers know and what they think they know regarding marketer pricing tactics JP Carlson, WO Bearden, DM Hardesty Psychology & Marketing 24 (2), 117-142, 2007 | 92 | 2007 |
Consumer reactions to price discounts across online shopping experiences D Sheehan, DM Hardesty, AH Ziegler, HA Chen Journal of retailing and Consumer Services 51, 129-138, 2019 | 90 | 2019 |
The impact of dynamic bundling on price fairness perceptions W Li, DM Hardesty, AW Craig Journal of Retailing and Consumer Services 40, 204-212, 2018 | 81 | 2018 |