| Reliability measures for qualitative data: Theory and implications RT Rust, B Cooil Journal of marketing research 31 (1), 1-14, 1994 | 1177 | 1994 |
| Identification of patients at increased risk of first unheralded acute myocardial infarction by electron-beam computed tomography P Raggi, TQ Callister, B Cooil, ZX He, NJ Lippolis, DJ Russo, A Zelinger, ... Circulation 101 (8), 850-855, 2000 | 1063 | 2000 |
| A longitudinal analysis of customer satisfaction and share of wallet: Investigating the moderating effect of customer characteristics B Cooil, TL Keiningham, L Aksoy, M Hsu Journal of marketing 71 (1), 67-83, 2007 | 1055 | 2007 |
| Coronary artery disease: improved reproducibility of calcium scoring with an electron-beam CT volumetric method. TQ Callister, B Cooil, SP Raya, NJ Lippolis, DJ Russo, P Raggi Radiology 208 (3), 807-814, 1998 | 954 | 1998 |
| Effect of HMG-CoA reductase inhibitors on coronary artery disease as assessed by electron-beam computed tomography TQ Callister, P Raggi, B Cooil, NJ Lippolis, DJ Russo New England Journal of Medicine 339 (27), 1972-1978, 1998 | 874 | 1998 |
| The value of different customer satisfaction and loyalty metrics in predicting customer retention, recommendation, and share‐of‐wallet TL Keiningham, B Cooil, L Aksoy, TW Andreassen, J Weiner Managing service quality: An international Journal 17 (4), 361-384, 2007 | 718 | 2007 |
| A longitudinal examination of net promoter and firm revenue growth TL Keiningham, B Cooil, TW Andreassen, L Aksoy Journal of Marketing 71 (3), 39-51, 2007 | 608 | 2007 |
| The long-term stock market valuation of customer satisfaction L Aksoy, B Cooil, C Groening, TL Keiningham, A Yalçın Journal of Marketing 72 (4), 105-122, 2008 | 382 | 2008 |
| Use of electron beam tomography data to develop models for prediction of hard coronary events P Raggi, B Cooil, TQ Callister American heart journal 141 (3), 375-382, 2001 | 333 | 2001 |
| Progression of coronary calcium on serial electron beam tomographic scanning is greater in patients with future myocardial infarction P Raggi, B Cooil, LJ Shaw, J Aboulhson, J Takasu, M Budoff, TQ Callister The American journal of cardiology 92 (7), 827-829, 2003 | 250 | 2003 |
| Linking customer loyalty to growth TL Keiningham, L Aksoy, B Cooil, TW Andreassen mIt Sloan management review 49 (4), 51, 2008 | 196 | 2008 |
| A holistic examination of Net Promoter TL Keiningham, L Aksoy, B Cooil, TW Andreassen, L Williams Journal of Database Marketing & Customer Strategy Management 15 (2), 79-90, 2008 | 148 | 2008 |
| Progression of coronary artery calcium and occurrence of myocardial infarction in patients with and without diabetes mellitus P Raggi, B Cooil, C Ratti, TQ Callister, M Budoff Hypertension 46 (1), 238-243, 2005 | 138 | 2005 |
| Should recommendation agents think like people? L Aksoy, PN Bloom, NH Lurie, B Cooil Journal of Service Research 8 (4), 297-315, 2006 | 125 | 2006 |
| Approaches to customer segmentation B Cooil, L Aksoy, TL Keiningham Journal of Relationship Marketing 6 (3-4), 9-39, 2008 | 120 | 2008 |
| A longitudinal examination of customer commitment and loyalty B Lariviere, T L. Keiningham, B Cooil, L Aksoy, E C. Malthouse Journal of Service Management 25 (1), 75-100, 2014 | 105 | 2014 |
| Cross-validation for prediction B Cooil, RS Winer, DL Rados Journal of Marketing Research 24 (3), 271-279, 1987 | 104 | 1987 |
| Customer loyalty isn’t enough. Grow your share of wallet TL Keiningham, L Aksoy, A Buoye, B Cooil Harvard Business Review 89 (10), 29-31, 2011 | 101 | 2011 |
| Call center satisfaction and customer retention in a co‐branded service context TL Keiningham, L Aksoy, T Wallin Andreassen, B Cooil, BJ Wahren Managing Service Quality: An International Journal 16 (3), 269-289, 2006 | 98 | 2006 |
| Perceptions are relative: an examination of the relationship between relative satisfaction metrics and share of wallet TL Keiningham, B Cooil, EC Malthouse, B Lariviere, A Buoye, L Aksoy, ... Journal of Service Management 26 (1), 2-43, 2015 | 92 | 2015 |
