| What really makes a promotional campaign succeed on a crowdfunding platform?: Guilt, utilitarian products, emotional messaging, and fewer but meaningful rewards drive donations S Chen, S Thomas, C Kohli Journal of Advertising Research 56 (1), 81-94, 2016 | 155 | 2016 |
| An investigation of how design-oriented organisations implement design thinking S Chen, A Venkatesh Journal of Marketing Management 29 (15-16), 1680-1700, 2013 | 132 | 2013 |
| Prosumer motivations in service experiences J Chandler, S Chen Journal of Service Theory and Practice 25 (2), 220-239, 2015 | 115 | 2015 |
| Cultural technology: A framework for marketing cultural exports – analysis of Hallyu (the Korean wave) S Chen International Marketing Review 33 (1), 25-50, 2016 | 103 | 2016 |
| Adoption, rejection, or convergence: Consumer attitudes toward book digitization S Chen, N Granitz Journal of Business Research 65 (8), 1219-1225, 2012 | 78 | 2012 |
| Design orientation: a grounded theory analysis of design thinking and action A Venkatesh, T Digerfeldt-Månsson, FF Brunel, S Chen Marketing theory 12 (3), 289-309, 2012 | 75 | 2012 |
| Reverse stigma in the Freegan community HP Nguyen, S Chen, S Mukherjee Journal of Business Research 67 (9), 1877-1884, 2014 | 67 | 2014 |
| Teaching design thinking in marketing: Linking product design and marketing strategy in a product development class S Chen, R Benedicktus, Y Kim, E Shih Journal of Marketing Education 40 (3), 176-187, 2018 | 46 | 2018 |
| Marketing feminism in youth media: A study of Disney and Pixar animation K Schiele, L Louie, S Chen Business Horizons 63 (5), 659-669, 2020 | 44 | 2020 |
| The rise of 草食系男子 (soushokukei danshi) masculinity and consumption in contemporary Japan S Chen Gender, culture, and consumer behavior, 285-310, 2012 | 44 | 2012 |
| Design thinking and digital marketing skills in marketing education: A module on building mobile applications K Schiele, S Chen Marketing Education Review 28 (3), 150-154, 2018 | 35 | 2018 |
| Practice styles and service systems JD Chandler, S Chen Journal of Service Management 27 (5), 798-830, 2016 | 35 | 2016 |
| Ethnography for marketing and consumer research A Venkatesh, D Crockett, S Cross, S Chen Foundations and Trends® in Marketing 10 (2), 61-151, 2017 | 26 | 2017 |
| Dynamic Use Diffusion Model in a Cross‐National Context: A Comparative Study of the U nited S tates, S weden, and I ndia E Shih, A Venkatesh, S Chen, E Kruse Journal of Product Innovation Management 30 (1), 4-16, 2013 | 24 | 2013 |
| Positioning SMEs with a lone designer: A qualitative study of small design firms S Chen, K Schiele Journal of Marketing Theory and Practice 25 (3), 213-233, 2017 | 19 | 2017 |
| City branding through cinema: the case of postcolonial Hong Kong S Chen, E Shih Journal of Brand Management 26, 505-521, 2019 | 18 | 2019 |
| The design imperative: the art and science of design management S Chen Springer, 2018 | 17 | 2018 |
| Ethnoconsumerism and cultural branding: designing “Nano” car A Venkatesh, S Khanwalkar, L Lawrence, S Chen Qualitative Market Research: An International Journal 16 (1), 108-119, 2013 | 17 | 2013 |
| Adaptation and diffusion of renovations: The case of the paleo diet B Ertimur, S Chen Journal of Business Research 116, 572-580, 2020 | 16 | 2020 |
| An academic health center cost analysis of screening mammography: creating a financially viable service SL Chen, S Clark, LJ Pierce, DF Hayes, MA Helvie, PL Greeno, ... Cancer 101 (5), 1043-1050, 2004 | 15 | 2004 |
