| Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands C Rodrigues, P Rodrigues Journal of Product & Brand Management 28 (7), 830-848, 2019 | 162 | 2019 |
| Sensorial brand strategies for value co-creation C Rodrigues, C Brito | 103 | 2011 |
| I can’t stop hating you: an anti-brand-community perspective on apple brand hate C Rodrigues, A Brandão, P Rodrigues Journal of Product & Brand Management 30 (8), 1115-1133, 2021 | 82 | 2021 |
| Measuring the effects of retail brand experiences and brand love on word of mouth: a cross-country study of IKEA brand C Rodrigues, A Brandão The International Review of Retail, Distribution and Consumer Research 31 (1 …, 2021 | 76 | 2021 |
| Towards a theoretical framework on sensorial place brand identity C Rodrigues, H Skinner, C Dennis, TC Melewar Journal of Place Management and Development 13 (3), 273-295, 2020 | 36 | 2020 |
| Multisensory Brand experiences and Brand love: myth or reality? C Rodrigues Driving customer appeal through the use of emotional branding, 1-21, 2018 | 27 | 2018 |
| How the creative class co-creates a city’s brand identity: a qualitative study C Rodrigues, HJ Schmidt Journal of Creating Value 7 (1), 19-43, 2021 | 22 | 2021 |
| The importance of self in brand love in consumer-luxury brand relationships P Rodrigues, A Brandão, C Rodrigues Journal of Customer Behaviour 17 (3), 189-210, 2018 | 19 | 2018 |
| A dynamic approach to brand portfolio audit and brand architecture strategy A Brandão, JCC Sousa, C Rodrigues European Business Review 32 (2), 181-210, 2020 | 15 | 2020 |
| The destination branding through multisensory experiences: Case studies from Sweden C Rodrigues The Branding of Tourist Destinations: Theoretical and Empirical Insights, 61-82, 2018 | 11 | 2018 |
| The role of brand experience and brand authenticity in creating brand love: a cross-cultural comparative study C Rodrigues, P Rodrigues, S Billore, O Tetsuhisa Global Marketing Conference, 1447-1447, 2018 | 11 | 2018 |
| Sensorial strategies for value co-creation C Rodrigues, B Hultén, C Brito Innovative Marketing 7 (2), 47-54, 2011 | 11 | 2011 |
| Branding Porto: An authentic-based approach to place identity theory C Rodrigues Strategic perspectives in destination marketing, 198-219, 2019 | 10 | 2019 |
| Brand sensuality and consumer-based brand equity CAMCS Rodrigues PQDT-Global, 2014 | 9 | 2014 |
| Sensory branding: special issue following the 12th global Brand conference, Linnaeus university, Sweden S Roper, O Iglesias, C Rodrigues Journal of Business Research 96, 340-342, 2019 | 5 | 2019 |
| The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective C Rodrigues, A Brandão, S Billore, T Oda Journal of Brand Management, 1-17, 2023 | 2 | 2023 |
| Multisensory brand communications: capturing the hearts and minds of consumers C Rodrigues Nova Science Publishers, Inc., 2018 | 1 | 2018 |
| Co-creation of multi-sensory brand experiences: a manufacturer perspective C Rodrigues, AA Eklund, A Berndt, S Sandberg Research Handbook on Brand Co-Creation, 138-152, 2022 | | 2022 |
| An Eye Tracking Study of the Effect of Sensory and Price In-Store Displays C Rodrigues, AMP da Cunha Brandão, AFT Macedo, K Baskaran Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior, 23-49, 2020 | | 2020 |
| Branding Places: Developing a Sensorial Brand Identity Model: An Abstract TC Melewar, C Rodrigues, C Dennis Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | | 2019 |
