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Naresh Malhotra
Naresh Malhotra
Regents' Professor Emeritus, Georgia Institute of Technology, USA
Bestätigte E-Mail-Adresse bei scheller.gatech.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Marketing research: An applied orientation
NK Malhotra, IB Baalbaki, NN Bechwati
Pearson/Prentice Hall, 2007
27635*2007
Pesquisa de marketing-: uma orientação aplicada
NK Malhotra
Bookman Editora, 2001
23573*2001
Internet users' information privacy concerns (IUIPC): The construct, the scale, and a causal model
NK Malhotra, SS Kim, J Agarwal
Information systems research 15 (4), 336-355, 2004
36302004
Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆
C Mathwick, N Malhotra, E Rigdon
Journal of retailing 77 (1), 39-56, 2001
34792001
Common method variance in IS research: A comparison of alternative approaches and a reanalysis of past research
NK Malhotra, SS Kim, A Patil
Management science 52 (12), 1865-1883, 2006
30602006
Basic marketing research: Integration of social media
NK Malhotra, NK Malhotra
Pearson 263, 572-583, 2012
1855*2012
Riset pemasaran pendekatan terapan
NK Malhotra
Jakarta: PT. Indeks Kelompok Gramedia, 2005
1551*2005
Operations management: Processes and supply chains
LJ Krajewski, LP Ritzman, MK Malhotra
Pearson, 2010
15482010
A longitudinal model of continued IS use: An integrative view of four mechanisms underlying postadoption phenomena
SS Kim, NK Malhotra
Management science 51 (5), 741-755, 2005
12792005
Information load and consumer decision making
NK Malhotra
Journal of consumer research 8 (4), 419-430, 1982
12701982
Self concept and product choice: An integrated perspective
NK Malhotra
Journal of Economic Psychology 9 (1), 1-28, 1988
10071988
The effect of dynamic retail experiences on experiential perceptions of value: an Internet and catalog comparison
C Mathwick, NK Malhotra, E Rigdon
Journal of retailing 78 (1), 51-60, 2002
9322002
A scale to measure self-concepts, person concepts, and product concepts
NK Malhotra
Journal of marketing research 18 (4), 456-464, 1981
7831981
Methodological issues in cross‐cultural marketing research: A state‐of‐the‐art review
NK Malhotra, J Agarwal, M Peterson
International marketing review 13 (5), 7-43, 1996
7771996
Research note—two competing perspectives on automatic use: A theoretical and empirical comparison
SS Kim, NK Malhotra, S Narasimhan
Information systems research 16 (4), 418-432, 2005
5622005
Marketingkutatás
NK Malhotra, A Irma
Akadémiai kiadó, 2008
5452008
Pesquisa de marketing: foco na decisão
NK Malhotra
São Paulo: Pearson Prentice Hall, 2011
5222011
Riset Pemasaran Pendekatan Terapan Jilid 1
NK Malhotra
Jakarta: PT Index, 2009
4422009
Dimensions of service quality in developed and developing economies: multi‐country cross‐cultural comparisons
NK Malhotra, FM Ulgado, J Agarwal, G Shainesh, L Wu
International marketing review 22 (3), 256-278, 2005
4332005
Reflections on the information overload paradigm in consumer decision making
NK Malhotra
Journal of consumer research 10 (4), 436-440, 1984
4291984
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