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Cindy SB Ngai
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Grappling with the COVID-19 health crisis: content analysis of communication strategies and their effects on public engagement on social media
CSB Ngai, RG Singh, W Lu, AC Koon
Journal of medical Internet research 22 (8), e21360, 2020
1022020
Doing more on the corporate sustainability front: A longitudinal analysis of CSR reporting of global fashion companies
P Feng, CS Ngai
Sustainability 12 (6), 2477, 2020
592020
Communication with stakeholders through corporate web sites: An exploratory study on the CEO messages of major corporations in Greater China
CSB Ngai, RG Singh
Journal of Business and Technical Communication 28 (3), 352-394, 2014
432014
Impact of COVID-19 vaccine misinformation on social media virality: content analysis of message themes and writing strategies
CSB Ngai, RG Singh, L Yao
Journal of medical Internet research 24 (7), e37806, 2022
372022
The effectiveness of crisis communication strategies on Sina Weibo in relation to Chinese publics’ acceptance of these strategies
CSB Ngai, Y Jin
Journal of business and technical communication 30 (4), 451-494, 2016
372016
A discourse analysis of the macro-structure, metadiscoursal and microdiscoursal features in the abstracts of research articles across multiple science disciplines
SBC Ngai, RG Singh, AC Koon
PloS one 13 (10), e0205417, 2018
322018
An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China
CSB Ngai, S Einwiller, RG Singh
Public relations review 46 (1), 101813, 2020
282020
Changing trends of corporate social responsibility reporting in the world-leading airlines
L Yang, CSB Ngai, W Lu
PloS one 15 (6), e0234258, 2020
252020
How Ikea turns crisis into opportunity
CSB Ngai, J Falkheimer
Public Relations Review 43 (1), 246-248, 2017
212017
Move structure and communication style of leaders’ messages in corporate discourse: A cross-cultural perspective
CSB Ngai, RG Singh
Discourse & Communication 11 (3), 276-295, 2017
202017
Operationalizing genuineness in CSR communication for public engagement on social media
CSB Ngai, RG Singh
Public Relations Review 47 (5), 102122, 2021
182021
Innovating an integrated approach to collaborative eLearning practices in higher education: The case study of a corporate communication e-platform
CSB Ngai, WM Lee, PPK Ng, DD Wu
Studies in Higher Education 44 (11), 1990-2010, 2019
152019
Using dialectics to build leader-stakeholder relationships: An exploratory study on relational dialectics in Chinese corporate leaders’ web-based messages
CSB Ngai, RG Singh
International Journal of Business Communication 55 (1), 3-29, 2018
142018
Transforming into the new era: Public relations industry in Hong Kong and China
CSB Ngai, PPK Ng
Public Relations Review 39 (5), 575-577, 2013
122013
Translating eroticism in traditional Chinese drama: three English versions of The Peony Pavilion
TK Lee, CSB Ngai
Babel, 2012
122012
Exploring drivers for public engagement in social media communication with medical social influencers in China
CSB Ngai, RG Singh, W Lu
PloS one 15 (10), e0240303, 2020
112020
Reading beyond the lines: themes and cultural values in corporate leaders’ communication
CSB Ngai, RG Singh
Journal of Communication Management 22 (2), 212-232, 2018
112018
Exploring the relationship between trust-building strategies and public engagement on social media during the COVID-19 outbreak
CSB Ngai, RG Singh, W Lu, L Yao, AC Koon
Health Communication 38 (10), 2141-2157, 2023
102023
Engaging social media users with attitudinal messages during health crisis communication
L Yao, CSB Ngai
Lingua 268, 103199, 2022
102022
Relationship between persuasive metadiscoursal devices in research article abstracts and their attention on social media
CSB Ngai, RG Singh
Plos one 15 (4), e0231305, 2020
92020
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