John Hadjimarcou
John Hadjimarcou
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Zitiert von
Zitiert von
Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory
HK Bang, AE Ellinger, J Hadjimarcou, PA Traichal
Psychology & Marketing 17 (6), 449-468, 2000
Key factors for successful export performance for small firms
LE Brouthers, G Nakos, J Hadjimarcou, KD Brouthers
Journal of International Marketing 17 (3), 21-38, 2009
Generic product strategies for emerging market exports into triad nation markets: A mimetic isomorphism approach
LE Brouthers, E O'Donnell, J Hadjimarcou
Journal of Management Studies 42 (1), 225-245, 2005
Building successful export business relationships: A behavioral perspective
LC Leonidou, CS Katsikeas, J Hadjimarcou
Journal of International Marketing 10 (3), 96-115, 2002
A scale for measuring advertisement-evoked mental imagery
DW Miller, J Hadjimarcou, A Miciak
Journal of Marketing Communications 6 (1), 1-20, 2000
Bulgarian consumers’ perceptions of products made in Asia Pacific
LC Leonidou, J Hadjimarcou, A Kaleka, GT Stamenova
International Marketing Review 16 (2), 126-142, 1999
Assessing the greenness of environmental advertising claims made by multinational industrial firms
LC Leonidou, CN Leonidou, JS Hadjimarcou, I Lytovchenko
Industrial marketing management 43 (4), 671-684, 2014
Global product stereotypes and heuristic processing: The impact of ambient task complexity
J Hadjimarcou, MY Hu
Psychology & Marketing 16 (7), 583-612, 1999
Maquiladoras in the 21st century: Six strategies for success
J Hadjimarcou, LE Brouthers, JP McNicol, DE Michie
Business Horizons 56 (2), 207-217, 2013
The impact of socioemotional wealth on decline-stemming strategies of family firms
G Laffranchini, JS Hadjimarcou, SH Kim
Entrepreneurship Theory and Practice 44 (2), 185-210, 2020
Betrayal in buyer–seller relationships: Exploring its causes, symptoms, forms, effects, and therapies
LC Leonidou, B Aykol, J Hadjimarcou, D Palihawadana
Psychology & Marketing 35 (5), 341-356, 2018
Case study: strategic alliances in international franchising‐the entry of Silver Streak Restaurant Corporation into Mexico
J Hadjimarcou, JW Barnes
Journal of Consumer Marketing 15 (6), 598-607, 1998
An analysis of US small and medium‐sized manufacturers' international business relationships
LC Leonidou, JS Kaminarides, J Hadjimarcou
Thunderbird International Business Review 46 (5), 545-573, 2004
A cross‐national and cross‐generational study of consumer acculturation to advertising appeals
FR Jimenez, J Hadjimarcou, ME Barua, DA Michie
International Marketing Review 30 (5), 418-439, 2013
MNE home country cultural norms and conflict strategy fit in transnational business contract disputes
GO White III, J Hadjimarcou, S Fainshmidt, RA Posthuma
International Business Review 22 (3), 554-567, 2013
An examination of categorisation and stereotyping heuristics in global product evaluations
J Hadjimarcou, MY Hu
Journal of Marketing Management 15 (5), 405-433, 1999
The first turnaround response of family firms in a crisis situation
G Laffranchini, J Hadjimarcou, SH Kim
Journal of Family Business Strategy, 100434, 2022
Retailing to foreign national consumers in the border zone: The impact of currency devaluation and cross-border competition
J Hadjimarcou, JW Barnes
Journal of Global Marketing 11 (3), 85-106, 1997
User-generated content as word-of-mouth
E Ramirez, R Gau, J Hadjimarcou, Z Xu
Journal of Marketing Theory and Practice 26 (1-2), 90-98, 2018
An investigation of informational versus emotional advertising appeals during life transitions
J Hadjimarcou
International Journal of Management and Marketing Research 5 (1), 55-65, 2012
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