| Reasons as carriers of culture: Dynamic versus dispositional models of cultural influence on decision making DA Briley, MW Morris, I Simonson Journal of consumer research 27 (2), 157-178, 2000 | 711 | 2000 |
| Cultural chameleons: Biculturals, conformity motives, and decision making DA Briley, MW Morris, I Simonson Journal of Consumer Psychology 15 (4), 351-362, 2005 | 313 | 2005 |
| The effect of group membership salience on the avoidance of negative outcomes: Implications for social and consumer decisions DA Briley, RS Wyer Jr Journal of Consumer Research 29 (3), 400-415, 2002 | 298 | 2002 |
| When does culture matter? Effects of personal knowledge on the correction of culture-based judgments DA Briley, JL Aaker Journal of Marketing Research 43 (3), 395-408, 2006 | 262 | 2006 |
| Transitory determinants of values and decisions: The utility (or nonutility) of individualism and collectivism in understanding cultural differences DA Briley, RS Wyer Jr Social Cognition 19 (3: Special issue), 197-227, 2001 | 172 | 2001 |
| Blue and red voices: Effects of political ideology on consumers’ complaining and disputing behavior K Jung, E Garbarino, DA Briley, J Wynhausen Journal of consumer research 44 (3), 477-499, 2017 | 157 | 2017 |
| A dynamic view of cultural influence: A review D Briley, RS Wyer Jr, E Li Journal of Consumer Psychology 24 (4), 557-571, 2014 | 92 | 2014 |
| The price of good welfare: Does informing consumers about what on-package labels mean for animal welfare influence their purchase intentions? AR Cornish, D Briley, BJ Wilson, D Raubenheimer, D Schlosberg, ... Appetite 148, 104577, 2020 | 86 | 2020 |
| Bridging the culture chasm: Ensuring that consumers are healthy, wealthy, and wise DA Briley, JL Aaker Journal of Public Policy & Marketing 25 (1), 53-66, 2006 | 69 | 2006 |
| How do gamblers maintain an illusion of control? E Cowley, DA Briley, C Farrell Journal of Business Research 68 (10), 2181-2188, 2015 | 57 | 2015 |
| Cultivating optimism: How to frame your future during a health challenge DA Briley, M Rudd, J Aaker Journal of Consumer Research 44 (4), 895-915, 2017 | 44 | 2017 |
| Looking forward, looking back: Cultural differences and similarities in time orientation DA Briley Understanding culture, 311-325, 2013 | 44 | 2013 |
| Cultural change and marketing S Jenner, B MacNab, D Briley, R Brislin, R Worthley Journal of Global Marketing 21 (2), 161-172, 2008 | 40 | 2008 |
| Subjective impressions of minority group representation in the media: A comparison of majority and minority viewers’ judgments and underlying processes DA Briley, LJ Shrum, RS Wyer Jr Journal of Consumer Psychology 17 (1), 36-48, 2007 | 30 | 2007 |
| Promotional games: Trick or treat? DA Briley, S Danziger, E Li Journal of Consumer Psychology 28 (1), 99-114, 2018 | 24 | 2018 |
| Cultural influence on consumer motivations: A dynamic view DA Briley Beyond Hofstede: Culture frameworks for global marketing and management, 181-197, 2009 | 23 | 2009 |
| Turista digital: variables que definen su comportamiento de compra D Duffus Miranda, D Briley Universidad de Alicante. Instituto Universitario de Investigaciones Turísticas, 2021 | 19 | 2021 |
| Repeat exposure effects of internet advertising J Lee, DA Briley Groupe HEC, 2005 | 16 | 2005 |
| Political ideology and consumer research beyond complaining behavior: A response to the commentaries K Jung, E Garbarino, DA Briley, J Wynhausen Journal of Consumer Research 44 (3), 511-518, 2017 | 15 | 2017 |
| Factors affecting judgments of prevalence and representation: Implications for public policy and marketing DA Briley, LJ Shrum, RS Wyer Jr Journal of Public Policy & Marketing 32 (1_suppl), 112-118, 2013 | 15 | 2013 |
robert s. wyer, jrVerified email at ust.hk
