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Citations per year
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Cited by
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Since 2019
Citations
133
133
h-index
4
4
i10-index
3
3
0
40
20
2019
2020
2021
2022
2023
2024
5
12
24
38
40
14
Public access
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4 articles
0 articles
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not available
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Vera Herédia Colaço
Assistant Professor at Católica-Lisbon School of Business and Economics
Verified email at ucp.pt -
Homepage
consumer behavior
sustainability
ethical decision-making
purpose-driven brands
Articles
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Year
Hosting in turbulent times: Hoteliers’ perceptions and strategies to recover from the Covid-19 pandemic
V Herédia-Colaço, H Rodrigues
International Journal of Hospitality Management 94, 102835
, 2021
65
2021
Seize the day or save the world? The importance of ethical claims and product nature congruity
V Herédia-Colaço, R Coelho do Vale
Journal of Business Ethics 152, 783-801
, 2018
30
2018
Does fair trade breed contempt? A cross-country examination on the moderating role of brand familiarity and consumer expertise on product evaluation
V Herédia-Colaço, R Coelho do Vale, SB Villas-Boas
Journal of Business Ethics 156, 737-758
, 2019
28
2019
Pro-environmental messages have more effect when they come from less familiar brands
V Herédia-Colaço
Journal of Product & Brand Management 32 (3), 436-453
, 2023
9
2023
Impact of CSR initiatives on consumer’s perceptions and attitudes towards retailers
RC do Vale, PV Matos, V Herédia-Colaço
Advances in National Brand and Private Label Marketing: Seventh …
, 2020
1
2020
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