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Brett Josephson
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Strategic marketing ambidexterity: Antecedents and financial consequences
BW Josephson, JL Johnson, BJ Mariadoss
Journal of the Academy of Marketing Science 44, 539-554, 2016
1502016
Service transition strategies in manufacturing: Implications for firm risk
BW Josephson, JL Johnson, BJ Mariadoss, J Cullen
Journal of Service Research 19 (2), 142-157, 2016
872016
Uncle Sam rising: Performance implications of business-to-government relationships
BW Josephson, JY Lee, BJ Mariadoss, JL Johnson
Journal of Marketing 83 (1), 51-72, 2019
842019
Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda
A Griffin, BW Josephson, G Lilien, F Wiersema, B Bayus, R Chandy, ...
Marketing Letters 24, 323-337, 2013
752013
Political management, research and development, and advertising capital in the pharmaceutical industry: a good prognosis?
KD Martin, BW Josephson, GG Vadakkepatt, JL Johnson
Journal of Marketing 82 (3), 87-107, 2018
552018
The effect of marketing strategy on firm financial performance
BW Josephson
Washington State University, 2014
92014
The impact of social capital and transaction efficacy on salesperson performance
G Mallapragada, A Gupta, B Josephson
Production and Operations Management 31 (9), 3525-3542, 2022
62022
Interfirm relational strategies and innovation: the role of interfirm relational traits and firm resources
S Yim, BW Josephson, JL Johnson, SR Sisodiya
Customer Needs and Solutions 2, 230-244, 2015
62015
The effect of customer asset strategies on acquisition performance in business-to-government markets
S Yan, JY Lee, BW Josephson
Journal of the Academy of Marketing Science, 1-26, 2023
12023
Carrot or Stick? The Effect of Supply-Side Regulations on Opioid Prescription Rates and Overdose Mortality
B Josephson, G Vadakkepatt, BN Greenwood
The Effect of Supply-Side Regulations on Opioid Prescription Rates and …, 2021
12021
The Death of the Salesmen? Effect of B2B Online Channel Introduction on Offline Sales Performance
B Josephson, JY Lee, S Sridhar
Effect of B2B Online Channel Introduction on Offline Sales Performance …, 2021
12021
Effects of bid protests against government agencies on firm performance: Role of interorganisational relationship
D Lee, JY Lee, BW Josephson
Economic Analysis and Policy 81, 520-540, 2024
2024
Are Federal Contractors Less Innovative?
AM Knott, B Josephson, JY Lee
Available at SSRN 4528211, 2023
2023
Lobbying and the Like: Managing the Regulatory Environment
K Martin, B Josephson, G Vadakkepatt, J Johnson
NIM Marketing Intelligence Review 13 (2), 38-43, 2021
2021
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