Brett Josephson
Brett Josephson
Verified email at gmu.edu
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Year
Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda
A Griffin, BW Josephson, G Lilien, F Wiersema, B Bayus, R Chandy, ...
Marketing Letters 24 (4), 323-337, 2013
562013
Strategic marketing ambidexterity: Antecedents and financial consequences
BW Josephson, JL Johnson, BJ Mariadoss
Journal of the Academy of Marketing Science 44 (4), 539-554, 2016
482016
Service transition strategies in manufacturing: Implications for firm risk
BW Josephson, JL Johnson, BJ Mariadoss, J Cullen
Journal of Service Research 19 (2), 142-157, 2016
442016
Uncle Sam rising: Performance implications of business-to-government relationships
BW Josephson, JY Lee, BJ Mariadoss, JL Johnson
Journal of Marketing 83 (1), 51-72, 2019
182019
Political management, research and development, and advertising capital in the pharmaceutical industry: A good prognosis?
KD Martin, BW Josephson, GG Vadakkepatt, JL Johnson
Journal of Marketing 82 (3), 87-107, 2018
142018
Political Management, R&D, and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?
KD Martin, BW Josephson, GG Vadakkepatt, JL Johnson
Journal of Marketing 82, 2018
82018
The Effect of Marketing Strategy on Firm Financial Performance
BW Josephson
32014
Interfirm relational strategies and innovation: the role of interfirm relational traits and firm resources
SH Yim, BW Josephson, JL Johnson, SR Sisodiya
Customer Needs and Solutions 2 (3), 230-244, 2015
22015
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Articles 1–8