| Business research methods WG Zikmund, BJ Babin, JC Carr, M Griffin Dryden Press, 2000 | 15289 | 2000 |
| Work and/or fun: measuring hedonic and utilitarian shopping value BJ Babin, WR Darden, M Griffin Journal of consumer research 20 (4), 644-656, 1994 | 10275 | 1994 |
| Business research methods WG Zikmund (No Title), 2013 | 4395 | 2013 |
| How quality, value, image, and satisfaction create loyalty at a Chinese telecom F Lai, M Griffin, BJ Babin Journal of business research 62 (10), 980-986, 2009 | 1410 | 2009 |
| Modeling consumer satisfaction and word‐of‐mouth: restaurant patronage in Korea BJ Babin, YK Lee, EJ Kim, M Griffin Journal of Services Marketing 19 (3), 133-139, 2005 | 1257 | 2005 |
| The nature of satisfaction: an updated examination and analysis BJ Babin, M Griffin Journal of Business research 41 (2), 127-136, 1998 | 840 | 1998 |
| Shopping values of Russian consumers: the impact of habituation in a developing economy M Griffin, BJ Babin, D Modianos Journal of Retailing 76 (1), 33-52, 2000 | 351 | 2000 |
| Heresies and sacred cows in scholarly marketing publications BJ Babin, M Griffin, JF Hair Jr Journal of Business Research 69 (8), 3133-3138, 2016 | 250 | 2016 |
| Factors discriminating functional and dysfunctional salesforce turnover JT Johnson, RW Griffeth, M Griffin Journal of business & industrial marketing 15 (6), 399-415, 2000 | 233 | 2000 |
| The role of involvement on millennials' mobile technology behaviors: The moderating impact of status consumption, innovation, and opinion leadership JK Eastman, R Iyer, S Liao-Troth, DF Williams, M Griffin Journal of marketing theory and practice 22 (4), 455-470, 2014 | 224 | 2014 |
| An empirical investigation of the impact of negative public publicity on consumer attitudes and intentions. M Griffin, BJ Babin, JS Attaway Advances in consumer research 18 (1), 1991 | 201 | 1991 |
| Consumer Assessments of Responsibility for Product-Related Injuries: The Impact of Regulations, Warnings, and Promotional Policies. M Griffin, BJ Babin, WR Darden Advances in consumer research 19 (1), 1992 | 166 | 1992 |
| Business research methods (ed.) WG Zikmund, BJ Babin, JC Carr, M Griffin Thomson/South-Western, Cincinnati, OH, 2003 | 161 | 2003 |
| A cross-cultural investigation of the materialism construct: Assessing the Richins and Dawson's materialism scale in Denmark, France and Russia M Griffin, BJ Babin, F Christensen Journal of Business Research 57 (8), 893-900, 2004 | 144 | 2004 |
| Business Research Methods, South Western WG Zikmund, BJ Babin, JC Carr, M Griffin Cengage Learning, 308-594, 2010 | 133 | 2010 |
| Business research methods Z Babin, C Griffin | 108 | 2002 |
| Business research methodology WG Zikmund, BJ Babin, JC Carr, M Griffin South Western, Thomson, 2003 | 102 | 2003 |
| Buyer reactions to ethical beliefs in the retail environment BJ Babin, M Griffin, JS Boles Journal of Business Research 57 (10), 1155-1163, 2004 | 101 | 2004 |
| Anticipation of injurious consumption outcomes and its impact on consumer attributions of blame M Griffin, BJ Babin, JS Attaway Journal of the Academy of Marketing Science 24 (4), 314-327, 1996 | 99 | 1996 |
| Business research methods 6th edition WG Zikmund, BJ Babin, JC Carr, M Griffin Fort Worth, Texas, 2000 | 97 | 2000 |
