Edith G. Smit
Edith G. Smit
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Zitiert von
Introducing COBRAs: Exploring motivations for brand-related social media use
DG Muntinga, M Moorman, EG Smit
International Journal of advertising 30 (1), 13-46, 2011
Brand relationship quality and its value for personal contact
E Smit, F Bronner, M Tolboom
Journal of business research 60 (6), 627-633, 2007
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
ML Fransen, PWJ Verlegh, A Kirmani, EG Smit
International journal of advertising 34 (1), 6-16, 2015
Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe
EG Smit, G Van Noort, HAM Voorveld
Computers in human behavior 32, 15-22, 2014
Effects of television brand placement on brand image
EA Van Reijmersdal, PC Neijens, EG Smit
Psychology & marketing 24 (5), 403-420, 2007
The effects of magazine-induced psychological responses and thematic congruence on memory and attitude toward the ad in a real-life setting
M Moorman, PC Neijens, EG Smit
Journal of Advertising 31 (4), 27-40, 2002
The effectiveness of health animations in audiences with different health literacy levels: an experimental study
CS Meppelink, JCM van Weert, CJ Haven, EG Smit
Journal of medical Internet research 17 (1), e3979, 2015
A new branch of advertising: Reviewing factors that influence reactions to product placement
E Van Reijmersdal, P Neijens, EG Smit
Journal of advertising research 49 (4), 429-449, 2009
Strategies and motives for resistance to persuasion: An integrative framework
ML Fransen, EG Smit, PWJ Verlegh
Frontiers in psychology 6, 1201, 2015
Why nonprofits are easier to endorse on social media: The roles of warmth and brand symbolism
SF Bernritter, PWJ Verlegh, EG Smit
Journal of Interactive Marketing 33 (1), 27-42, 2016
“I was right about vaccination”: Confirmation bias and health literacy in online health information seeking
CS Meppelink, EG Smit, ML Fransen, N Diviani
Journal of health communication 24 (2), 129-140, 2019
Effects of advertising likeability: A 10-year perspective
EG Smit, L Van Meurs, PC Neijens
Journal of Advertising Research 46 (1), 73-83, 2006
The privacy trade-off for mobile app downloads: The roles of app value, intrusiveness, and privacy concerns
VM Wottrich, EA van Reijmersdal, EG Smit
Decision support systems 106, 44-52, 2018
Readers' reactions to mixtures of advertising and editorial content in magazines
E Van Reijmersdal, P Neijens, E Smit
Journal of Current Issues & Research in Advertising 27 (2), 39-53, 2005
The relat ion between actual and perceived interactivity
HAM Voorveld, PC Neijens, EG Smit
Journal of Advertising 40 (2), 77-92, 2011
How media factors affect audience responses to brand placement
E Van Reijmersdal, E Smit, P Neijens
International Journal of Advertising 29 (2), 279-301, 2010
Effects of eHealth interventions on medication adherence: a systematic review of the literature
AJ Linn, M Vervloet, L van Dijk, EG Smit, JCM Van Weert
Journal of medical Internet research 13 (4), e1738, 2011
Under-vaccinated groups in Europe and their beliefs, attitudes and reasons for non-vaccination; two systematic reviews
N Fournet, L Mollema, WL Ruijs, IA Harmsen, F Keck, JY Durand, ...
BMC public health 18, 1-17, 2018
Opening the black box: Understanding cross-media effects
HAM Voorveld, PC Neijens, EG Smit
Journal of Marketing Communications 17 (02), 69-85, 2011
Privacy concerns in chatbot interactions
C Ischen, T Araujo, H Voorveld, G van Noort, E Smit
Chatbot Research and Design: Third International Workshop, CONVERSATIONS …, 2020
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