| Strategic online and offline retail pricing: a review and research agenda D Grewal, R Janakiraman, K Kalyanam, PK Kannan, B Ratchford, R Song, ... Journal of interactive marketing 24 (2), 138-154, 2010 | 214 | 2010 |
| When marketing strategy meets culture: the role of culture in product evaluations R Song, S Moon, H Chen, MB Houston Journal of the Academy of Marketing Science 46, 384-402, 2018 | 99 | 2018 |
| The roles of cultural elements in international retailing of cultural products: An application to the motion picture industry S Moon, R Song Journal of Retailing 91 (1), 154-170, 2015 | 63 | 2015 |
| The effect of product placements on the evaluation of movies J Meyer, R Song, K Ha European Journal of Marketing 50 (3/4), 530-549, 2016 | 43 | 2016 |
| Does deceptive marketing pay? The evolution of consumer sentiment surrounding a pseudo-product-harm crisis R Song, H Kim, GM Lee, S Jang Journal of Business Ethics 158, 743-761, 2019 | 37 | 2019 |
| The effects of herding and word of mouth in a two-period advertising signaling model X Zhen, GG Cai, R Song, S Jang European Journal of Operational Research 275 (1), 361-373, 2019 | 36 | 2019 |
| The relationship between product placement and the performance of movies R Song, J Meyer, K Ha Journal of Advertising Research 55 (3), 322-338, 2015 | 26 | 2015 |
| Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry R Song, S Jang, G Cai Marketing Letters 27, 791-804, 2016 | 24 | 2016 |
| Newspapers’ content policy and the effect of paywalls on pageviews H Kim, R Song, Y Kim Journal of Interactive Marketing 49 (1), 54-69, 2020 | 22 | 2020 |
| Multidimensional brand equity and asymmetric risk KC Ha, R Song, G Erickson International Journal of Research in Marketing 38 (3), 593-614, 2021 | 9 | 2021 |
| Advertising strategy and its effectiveness on consumer online search in a defaming product-harm crisis S Jang, J Kim, R Song, H Kim Asia Pacific Journal of Marketing and Logistics 30 (3), 705-724, 2018 | 8 | 2018 |
| Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling Z Cao, R Song, A Sorescu, A Chua Journal of Marketing 87 (4), 550-574, 2023 | 7 | 2023 |
| The comprehensive effects of a digital paywall sales strategy DJ Chung, H Kim, R Song Harvard Business School, 2019 | 6 | 2019 |
| Green-lighting scripts in the movie pre-production stage: An application of consumption experience carryover theory S Moon, N Jalali, R Song Journal of Business Research 140, 332-345, 2022 | 5 | 2022 |
| The impact of capital structure on marketing effort and customer satisfaction R Song, G Vadakkepatt, D Lehmann | 4 | 2012 |
| Reinforcement learning and risk preference in equity linked notes markets R Song, S Jang, Y Wang, DM Hanssens, J Suh Journal of Empirical Finance 64, 224-246, 2021 | 3 | 2021 |
| Capitalizing on the spirit of giving: seeding virtual gift purchases in online social networks R Song, R Moisio, MY Kang European Journal of Marketing 55 (6), 1724-1746, 2021 | 3 | 2021 |
| International launch window and performance: Analysis of movies R Song, V Shankar Working Paper, 2012 | 3 | 2012 |
| Does Apple Anchor a Shopping Mall?: The Effect of the Technology Stores on the Formation of Market Structure DJ Chung, K Seo, R Song Harvard Business School, 2019 | 1 | 2019 |
| Efficient computation of discrete games: Estimating the effect of Apple on market structure DJ Chung, K Seo, R Song Production and Operations Management 32 (7), 2245-2263, 2023 | | 2023 |
