| The measurement of emotional intelligence: A critical review of the literature and recommendations for researchers and practitioners PJ O'Connor, A Hill, M Kaya, B Martin Frontiers in psychology 10, 1116, 2019 | 505 | 2019 |
| Forming parasocial relationships in online communities PW Ballantine, BAS Martin Advances in consumer research 32, 197, 2005 | 479 | 2005 |
| Factors that influence young people's mental health help‐seeking behaviour: a study based on the Health Belief Model PJ O'connor, B Martin, CS Weeks, L Ong Journal of advanced nursing 70 (11), 2577-2587, 2014 | 289 | 2014 |
| The role of sensation seeking and need for cognition on web‐site evaluations: A resource‐matching perspective BAS Martin, MJ Sherrard, D Wentzel Psychology & Marketing 22 (2), 109-126, 2005 | 240 | 2005 |
| The influence of ad model ethnicity and self-referencing on attitudes: Evidence from New Zealand BAS Martin, UO pro-, C Kwai-Choi Lee, UA se- Journal of Advertising 33 (4), 27-37, 2004 | 216 | 2004 |
| Temporal construal in advertising BAS Martin, J Gnoth, C Strong Journal of Advertising 38 (3), 5-20, 2009 | 175 | 2009 |
| Conclusion explicitness in advertising: The moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion BAS Martin, B Lang, S Wong, BAS Martin Journal of advertising 32 (4), 57-66, 2003 | 175 | 2003 |
| Using the imagination: Consumer evoking and thematizing of the fantastic imaginary BAS Martin Journal of Consumer Research 31 (1), 136-149, 2004 | 172 | 2004 |
| The influence of gender on mood effects in advertising BAS Martin Psychology & Marketing 20 (3), 249-273, 2003 | 168 | 2003 |
| Using self-referencing to explain the effectiveness of ethnic minority models in advertising CKC Lee, N Fernandez, BAS Martin International Journal of Advertising 21 (3), 367-379, 2002 | 166 | 2002 |
| Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising BAS Martin, D Wentzel, T Tomczak Journal of advertising 37 (1), 29-43, 2008 | 164 | 2008 |
| Email advertising: Exploratory insights from Finland BAS Martin, J Van Durme, M Raulas, M Merisavo Journal of Advertising Research 43 (3), 293-300, 2003 | 163 | 2003 |
| If Kate voted conservative, would you? The role of celebrity endorsements in political party advertising E Veer, I Becirovic, BAS Martin European journal of marketing 44 (3/4), 436-450, 2010 | 148 | 2010 |
| A stranger’s touch: Effects of accidental interpersonal touch on consumer evaluations and shopping time BAS Martin Journal of Consumer Research 39 (1), 174-184, 2012 | 140 | 2012 |
| The interaction of message framing and felt involvement in the context of cell phone commercials B Martin, R Marshall European Journal of marketing 33 (1/2), 206-218, 1999 | 105 | 1999 |
| Gender identity and brand incongruence: When in doubt, pursue masculinity L Neale, R Robbie, B Martin Journal of Strategic Marketing 24 (5), 347-359, 2016 | 101 | 2016 |
| Effects of intrinsic and extrinsic motivation on user-generated content R Poch, B Martin Journal of Strategic Marketing 23 (4), 305-317, 2015 | 93 | 2015 |
| A Cinderella story: How past identity salience boosts demand for repurposed products B Kamleitner, C Thürridl, BAS Martin Journal of Marketing 83 (6), 76-92, 2019 | 91 | 2019 |
| Countering negative country of origin effects using imagery processing BAS Martin, MSW Lee, C Lacey Journal of Consumer Behaviour 10 (2), 80-92, 2011 | 87 | 2011 |
| Effects of personification and anthropomorphic tendency on destination attitude and travel intentions K Letheren, BAS Martin, HS Jin Tourism Management 62, 65-75, 2017 | 82 | 2017 |
