| Green claims and message frames: How green new products change brand attitude MC Olsen, RJ Slotegraaf, SR Chandukala Journal of Marketing 78 (5), 119-137, 2014 | 619 | 2014 |
| Exploring the effects of “What”(product) and “Where”(website) characteristics on online shopping behavior G Mallapragada, SR Chandukala, Q Liu Journal of Marketing 80 (2), 21-38, 2016 | 225 | 2016 |
| Augmented reality in retail and its impact on sales YC Tan, SR Chandukala, SK Reddy Journal of Marketing 86 (1), 48-66, 2022 | 191 | 2022 |
| Choice models in marketing: Economic assumptions, challenges and trends SR Chandukala, J Kim, T Otter, PE Rossi, GM Allenby Foundations and Trends® in Marketing 2 (2), 97-184, 2008 | 126 | 2008 |
| Choice models in marketing: Economic assumptions, challenges and trends SR Chandukala, J Kim, T Otter, PE Rossi, GM Allenby Foundations and Trends® in Marketing 2 (2), 97-184, 2008 | 126 | 2008 |
| Identifying unmet demand SR Chandukala, YD Edwards, GM Allenby Marketing Science 30 (1), 61-73, 2011 | 26 | 2011 |
| An assessment of when, where and under what conditions in-store sampling is most effective SR Chandukala, JP Dotson, Q Liu Journal of Retailing 93 (4), 493-506, 2017 | 24 | 2017 |
| Impact of different types of in-store displays on consumer purchase behavior Y Han, SR Chandukala, S Li Journal of Retailing 98 (3), 432-452, 2022 | 23 | 2022 |
| Bayesian analysis of hierarchical effects SR Chandukala, JP Dotson, JD Brazell, GM Allenby Marketing Science 30 (1), 123-133, 2011 | 21 | 2011 |
| How augmented reality can-and can't-help your brand SR Chandukala, KS REDDY, YC Tan Harvard Business Review, 2022 | 10 | 2022 |
| Choice Models in Marketing SR Chandukala, J Kim, T Otter Economic assumptions, challenges, and trends 2 (2), 97-184, 2008 | 9 | 2008 |
| Exchange and refund of complementary products Y Han, SR Chandukala, H Che Marketing Letters 28, 113-125, 2017 | 7 | 2017 |
| Immersive retailing: The in-store experience H Hagtvedt, SR Chandukala Journal of Retailing 99 (4), 505-517, 2023 | 5 | 2023 |
| Exploring the relationship between online search and offline sales for better “nowcasting” SR Chandukala, JP Dotson, Q Liu, S Conrady Customer Needs and Solutions 1, 176-187, 2014 | 5 | 2014 |
| A threshold model for respondent heterogeneity SR Chandukala, S Long-Tolbert, GM Allenby Marketing Letters 22, 133-146, 2011 | 3 | 2011 |
| Modeling brand correlation through iterative sparsity search Q Zhang, Y Song, Q Liu, SR Chandukala, P Qian Kelley School of Business Research Paper, 2015 | 2 | 2015 |
| Iuiga’s Conundrum:‘Clicks’’only or ‘Bricks’ too? KR TULI, SR CHANDUKALA, S BHARDWAJ Singapore Management University, 2019 | 1 | 2019 |
| Quantification of brand relationship: A spatial model with hidden group correlation Q Zhang, Q Liu, SR Chandukala | 1 | 2013 |
| Who is the right influencer? A social network analysis EC OSINGA, SR CHANDUKALA, L BHATTACHARYA Singapore Management University, 2023 | | 2023 |
| Who is the Right Influencer? A Social Network Analysis (Supplementary Data-Nodes) & (Supplementary Data-Edges) EC OSINGA, SR CHANDUKALA, L BHATTACHARYA Singapore Management University, 2023 | | 2023 |
