| Poor knowledge about osteoporosis in learned Indian women K Pande, S Pande, S Tripathi, R Kanoi, A Thakur, S Patle JAPI 53 (1), 2005 | 50 | 2005 |
| Limited clinical utility of pain drawing in assessing patients with low back pain KC Pande, S Tripathi, R Kanoi Clinical Spine Surgery 18 (2), 160-162, 2005 | 31 | 2005 |
| Choice of a retail store and retail store format: A hierarchical logit model S Tripathi, PK Sinha Indian Institute of Management, Ahmedabad, 2008 | 30 | 2008 |
| RentYourFashion. Com (A) S Tripathi, R Agrawal Indian Institute of Management Ahmedabad, 1-7, 2015 | 29 | 2015 |
| Family and store choice-a conceptual framework S Tripathi, PK Sinha | 14 | 2006 |
| When less is better than more: Just-below discount in tensile price promotions PJ Banerjee, S Tripathi, A Sahay Journal of retailing and consumer services 31, 93-102, 2016 | 13 | 2016 |
| Et tu, brute? How unfair! S Tripathi Journal of Retailing and Consumer Services 39, 79-92, 2017 | 11 | 2017 |
| When consumers tune out advertising messages: development and validation of a scale to measure advertising disengagement S Tripathi, V Jain, J Pandey, A Merchant, A Ambika Journal of Advertising Research 62 (1), 3-17, 2022 | 10 | 2022 |
| Preliminary studies on ZiBOC-A potential eco-friendly wood preservative S Tripathi, JK Bagga, VK Jain Proceedings of the 2005 International Research Group in Wood Protection, 24-28, 2005 | 9 | 2005 |
| Emotional branding through celebrity endorsements KA Dhandhnia, S Tripathi Driving customer appeal through the use of emotional branding, 273-287, 2018 | 7 | 2018 |
| What makes sports leagues successful? A study on Indian professional sports leagues S Tripathi, A Kapoor International Journal of Indian Culture and Business Management 15 (2), 206-228, 2017 | 7 | 2017 |
| Sociocultural changes and portrayal of women in advertisements: A temporal investigation across product categories S Tripathi, A Bansal, A Bansal Journal of Business Research 153, 216-227, 2022 | 6 | 2022 |
| The impact of time‐keeping direction on compensatory consumption: The role of perceived resource deficiency A Kapoor, S Tripathi Journal of Consumer Psychology 30 (3), 534-542, 2020 | 6 | 2020 |
| Internet addiction and its impact on consumer’s buying behaviour: a conceptual framework: An Abstract V Jain, S Tripathi, BE Ganesh, JN Sheth Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 6 | 2018 |
| Trucking business management: cases and concepts D Roy, G Raghuram, R Jain, S Tripathi, K Sharda McGraw Hill Education, 2017 | 5 | 2017 |
| Store price image: the role of non-price factors S Tripathi International Journal of Applied Business and Economic Research 14 (1), 567-576, 2016 | 4 | 2016 |
| To go or to let it go: A regulatory focus perspective on Bundle Consumption A Pandey, S Tripathi Journal of Service Research 26 (1), 136-150, 2023 | 3 | 2023 |
| Fruitzone India Limited (B): Designing the Research Questionnaire S Tripathi Indian Institute of Management Ahmedabad, 1-13, 2016 | 2 | 2016 |
| Countdown or Countup: Effect of Direction of Time-Keeping on Resource Deficiency and Related Downstream Preferences S Tripathi, A Kapoor ACR North American Advances, 2017 | 1 | 2017 |
| Fruitzone India Limited (C): Data Collection & Analysis S Tripathi Indian Institute of Management Ahmedabad, 1-24, 2016 | 1 | 2016 |
