| Customer value, satisfaction, loyalty, and switching costs: an illustration from a business-to-business service context SY Lam, V Shankar, MK Erramilli, B Murthy Journal of the academy of marketing science 32 (3), 293-311, 2004 | 2525 | 2004 |
| Service firms’ international entry-mode choice: A modified transaction-cost analysis approach MK Erramilli, CP Rao Journal of marketing 57 (3), 19-38, 1993 | 2029 | 1993 |
| The experience factor in foreign market entry behavior of service firms MK Erramilli Journal of international business studies 22 (3), 479-501, 1991 | 1315 | 1991 |
| Market orientation and performance in service firms: role of innovation S Agarwal, MK Erramilli, CS Dev Journal of services marketing, 2003 | 915 | 2003 |
| Choice of foreign market entry modes by service firms: role of market knowledge MK Erramilli, CP Rao MIR: Management International Review, 135-150, 1990 | 711 | 1990 |
| Entry mode choice in service industries MK Erramilli International marketing review, 1990 | 581 | 1990 |
| Resource-based explanation of entry mode choice VM Sharma, MK Erramilli Journal of Marketing theory and Practice 12 (1), 1-18, 2004 | 457 | 2004 |
| Nationality and subsidiary ownership patterns in multinational corporations MK Erramilli Journal of International Business Studies 27 (2), 225-248, 1996 | 415 | 1996 |
| Choice between non-equity entry modes: an organizational capability perspective MK Erramilli, S Agarwal, CS Dev Journal of international business studies 33 (2), 223-242, 2002 | 381 | 2002 |
| Are firm-specific advantages location-specific too? MK Erramilli, S Agarwal, SS Kim Journal of International Business Studies 28 (4), 735-757, 1997 | 373 | 1997 |
| Venturing into foreign markets: The case of the small service firm MK Erramilli, DE D'Souza Entrepreneurship Theory and Practice 17 (4), 29-41, 1993 | 221 | 1993 |
| Knowledge acquisition and performance of international joint ventures in the transition economy of Vietnam EWK Tsang, DT Nguyen, MK Erramilli Journal of International Marketing 12 (2), 82-103, 2004 | 211 | 2004 |
| Uncertainty and foreign direct investment: the role of moderators MK Erramilli, ED Derrick International Marketing Review, 1995 | 161 | 1995 |
| Influence of some external and internal environmental factors on foreign market entry mode choice in service firms MK Erramilli Journal of Business Research 25 (4), 263-276, 1992 | 140 | 1992 |
| The visual components of print advertising: A five-country cross-cultural analysis BD Cutler, RG Javalgi, MK Erramilli European Journal of Marketing 26 (4), 7-20, 1992 | 128 | 1992 |
| Brands across borders: Determining factors in choosing franchising or management contracts for entering international markets CS Dev, MK Erramilli, S Agarwal Cornell Hotel and Restaurant Administration Quarterly 43 (6), 91-104, 2002 | 124 | 2002 |
| Internationalization theory and Korean multinationals MK Erramilli, R Srivastava, SS Kim Asia Pacific Journal of Management 16 (1), 29-45, 1999 | 84 | 1999 |
| Impact of domestic recession on export marketing behaviour CP Rao, MK Erramilli, GK Ganesh International Marketing Review, 1990 | 73 | 1990 |
| International expansion of service firms: Problems and strategies J Reardon, MK Erramilli, D Dsouza Journal of Professional Services Marketing 15 (1), 31-46, 1996 | 46 | 1996 |
| Acquisition of organizational capabilities and competitive advantage of IJVs in transition economies: The case of Vietnam W Zhan, RR Chen, MK Erramilli, DT Nguyen Asia Pacific Journal of Management 26 (2), 285, 2009 | 36 | 2009 |
