| Corporate sociopolitical activism and firm value Y Bhagwat, NL Warren, JT Beck, GF Watson IV Journal of marketing 84 (5), 1-21, 2020 | 357 | 2020 |
| Regaining “lost” customers: The predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer V Kumar, Y Bhagwat, X Zhang Journal of Marketing 79 (4), 34-55, 2015 | 130 | 2015 |
| Do loyal customers really pay more for services? N Umashankar, Y Bhagwat, V Kumar Journal of the Academy of Marketing Science 45, 807-826, 2017 | 106 | 2017 |
| Assessing the influence of economic and customer experience factors on service purchase behaviors V Kumar, N Umashankar, KH Kim, Y Bhagwat Marketing Science 33 (5), 673-692, 2014 | 89 | 2014 |
| Experimental Investigation into micro-ultrasonic machining of zirconia using multiple tips micro-tool S Kumar, B Doloi, B Bhattacharyya Manufacturing Technology Today 22 (6), 14-19, 2023 | 79 | 2023 |
| Winning back lost customers V Kumar, Y Bhagwat, X Zhang Harvard Business Review, 22-23, 2016 | 6 | 2016 |
| Examining a Customer Relationship Management Strategy: The Antecedents and Consequences of Gift-Giving Behavior Y Bhagwat | 3 | 2015 |
| Economic inequality, trust, and brand leadership JT Beck, C Harmeling, Y Bhagwat, CM Henderson MSI working paper series 16–109, 2016 | 1 | 2016 |
| Thank you to the following ad hoc reviewers who reviewed papers for the Journal of Marketing during 2022. The editors greatly appreciate their expert and constructive reviews … AB Rosario, B Balducci, K Barasz, EW Bearden, Y Bhagwat, ... Journal of Marketing 86 (6), 1-3, 2022 | | 2022 |
| Identifying Corporate Sociopolitical Activism in Corporate Twitter Posts Y Bhagwat, NL Warren, JT Beck, GF Watson, C Hydock, N Paharia, ... | | |
| Kihyun Hannah Kim D Shah, V Kumar, KH Kim, MC Profits, N Umashankar, Y Bhagwat | | |
| Listen V KUMAR, Y BHAGWAT | | |
