| When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation F Van Horen, R Pieters Journal of Marketing Research 49 (1), 83-91, 2012 | 153 | 2012 |
| Consumer evaluation of copycat brands: The effect of imitation type F van Horen, R Pieters International Journal of Research in Marketing 29 (3), 246-255, 2012 | 133 | 2012 |
| Preference reversal for copycat brands: Uncertainty makes imitation feel good F Van Horen, R Pieters Journal of Economic Psychology 37, 54-64, 2013 | 77 | 2013 |
| Why process matters: A social cognition perspective on economic behavior J Crusius, F van Horen, T Mussweiler Journal of Economic Psychology 33 (3), 677-685, 2012 | 61 | 2012 |
| Importance of personal goals in people with independent versus interdependent selves F van Horen, C Pöhlmann, K Koeppen, B Hannover Social Psychology 39 (4), 213-221, 2008 | 56 | 2008 |
| The paradox of ‘green to be seen’: Green high-status shoppers excessively use (branded) shopping bags AJ van der Wal, F van Horen, A Grinstein International Journal of Research in Marketing 33 (1), 216-219, 2016 | 54 | 2016 |
| Green, greener, greenest: Can competition increase sustainable behavior? F van Horen, A van der Wal, A Grinstein Journal of Environmental Psychology 59, 16-25, 2018 | 48 | 2018 |
| Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation F Van Horen, R Pieters Journal of Consumer Research 44 (4), 816-832, 2017 | 40 | 2017 |
| Soft assurance: Coping with uncertainty through haptic sensations F Van Horen, T Mussweiler Journal of Experimental Social Psychology 54, 73-80, 2014 | 34 | 2014 |
| Temporal Myopia in Sustainable Behavior under Uncertainty A Van Der Wal, F Van Horen, A Grinstein International Journal of Research in Marketing 5 (5), 2018 | 32 | 2018 |
| What We Talk About When We Talk About Hope: A Prototype Analysis SX Luo, F Van Horen, K Millet, M Zeelenberg Emotion, 2020 | 27 | 2020 |
| Increasing saving intentions through leaderboards: A gamification approach Y Zhang, F Van Horen, M Zeelenberg Plos one 16 (4), e0249283, 2021 | 12 | 2021 |
| The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset K Kelting, C Berry, F Van Horen Journal of Business Research 99, 264-274, 2019 | 8 | 2019 |
| Experimental research examining how people can cope with uncertainty through soft haptic sensations F Van Horen, T Mussweiler JoVE (Journal of Visualized Experiments), e53155, 2015 | 5 | 2015 |
| Accountability accentuates interindividual-intergroup discontinuity by enforcing parochialism T Wildschut, F Van Horen, C Hart Frontiers in psychology 6, 1789, 2015 | 3 | 2015 |
| From scanner to court: A neuroscientifically informed “reasonable person” test of trademark infringement Z Zhang, M Good, V Kulikov, F Van Horen, M Bartholomew, AS Kayser, ... Science advances 9 (6), eabo1095, 2023 | 2 | 2023 |
| The Siren Song of the Subtle Copycat-Revisiting Trademark Law with Insights from Consumer Research M Senftleben, F Van Horen Trademark Rep. 111, 739, 2021 | 2 | 2021 |
| Over het belang van vormen in de waarneming van merken F Van Horen, R Pieters BMM Bulletin 32 (112), 166-171, 2007 | 2 | 2007 |
| A dark side of hope: Understanding why investors cling onto losing stocks SX Luo, F Van Horen, K Millet, M Zeelenberg Journal of Behavioral Decision Making, 2022 | 1 | 2022 |
| Unpredictable love? How uncertainty influences partner preferences F van Horen, K Millet European Journal of Social Psychology 52 (5-6), 810-818, 2022 | | 2022 |
Rik PietersTilburg UniversityVerified email at uvt.nl
