| Consumer attitude metrics for guiding marketing mix decisions DM Hanssens, KH Pauwels, S Srinivasan, M Vanhuele, G Yildirim Marketing Science 33 (4), 534-550, 2014 | 112* | 2014 |
| Winning hearts, minds and sales: how marketing communication enters the purchase process in emerging and mature markets K Pauwels, S Erguncu, G Yildirim International Journal of Research in Marketing 30 (1), 57-68, 2013 | 65 | 2013 |
| App popularity: Where in the world are consumers most sensitive to price and user ratings? R Kübler, K Pauwels, G Yildirim, T Fandrich Journal of Marketing 82 (5), 20-44, 2018 | 62 | 2018 |
| The impact of brand familiarity on online and offline media synergy K Pauwels, C Demirci, G Yildirim, S Srinivasan International Journal of Research in Marketing 33 (4), 739-753, 2016 | 56 | 2016 |
| Conditions for owned, paid and earned media impact and synergy C Demirci, K Pauwels, S Srinivasan, G Yildirim Marketing Science Institute Working Papers Series Report No. 14 101, 2014 | 14 | 2014 |
| Historical impact of technological change on the US mass media advertising expenditure M Esteban-Bravo, JM Vidal-Sanz, G Yildirim Technological Forecasting & Social Change, 2015 | 12 | 2015 |
| Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a Stochastic Dynamic Programming Decomposition M Esteban-Bravo, JM Vidal-Sanz, G Yildirim Marketing Science 33 (5), 621-640, 2014 | 6 | 2014 |
| Peter SH Leeflang, Marije L. Teerling, and KR Eelko Huizingh (2011)," Does Online Information Drive Offline Revenues? Only for Specific Products and Consumer Segments!" K Pauwels, C Demirci, G Yildirim, S Srinivasan Journal of Retailing 87 (1), 1-17, 0 | 6 | |
| How consumer mindset response and long-term marketing effectiveness differ in emerging versus mature markets S Erguncu, G Yildirim Brand management in emerging markets, 2014 | 5 | 2014 |
| US advertising expenditure trends: long run effects and structural changes with new media introductions M Esteban-Bravo, JM Vidal-Sanz, G Yildirim Getafe: Universidad Carlos III de Madrid, Working Paper 15, 2012 | 3 | 2012 |
| Is the Hierarchy of Effects Dead or Alive A Valenti, G Yildirim, M Vanhuele, S Srinivasan, K Pauwels Proceedings from the 49th Annual EMAC Conference, 26–29 May 2020, Budapest …, 2020 | 2 | 2020 |
| Can retail sales volatility be curbed through marketing actions? M Esteban-Bravo, JM Vidal-Sanz, G Yildirim Marketing Science 36 (2), 232-253, 2017 | 2 | 2017 |
| Applied Time-Series Analysis in Marketing W Wang, G Yildirim Handbook of Market Research, 469-513, 2022 | 1 | 2022 |
| Applied Time-Series Analysis in Marketing W Wanxin, G Yildirim Handbook of Market Research, Homburg C., Klarmann M., Vomberg A.E. (eds), 2021 | | 2021 |
| Managing Multichannel Marketing for L’Occitane A Valenti, S Srinivasan, G Yildirim, K Pauwels | | 2018 |
| Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a stochastic dynamic programming decomposition G Yildirim, JM Vidal-Sanz, M Esteban-Bravo DEE-Working Papers. Business Economics. WB, 2012 | | 2012 |
| Expenditure trends in US advertising: long-term effects and structural changes with new media introductions G Yildirim, JM Vidal-Sanz, M Esteban-Bravo DEE-Working Papers. Business Economics. WB, 2012 | | 2012 |
| Intern. J. of Research in Marketing K Pauwels, S Erguncu, G Yildirim | | 2012 |
| Three essays on marketing dynamics G Yildirim | | 2012 |
| Expenditure trends in US advertising: long-term effects and structural changes with new media introductions M Esteban-Bravo, JM Vidal-Sanz, G Yildirim | | 2012 |
Koen PauwelsNortheastern UniversityBestätigte E-Mail-Adresse bei northeastern.edu
