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Gokhan Yildirim
Gokhan Yildirim
Associate Professor of Marketing, Imperial College Business School
Bestätigte E-Mail-Adresse bei imperial.ac.uk
Titel
Zitiert von
Zitiert von
Jahr
Consumer attitude metrics for guiding marketing mix decisions
DM Hanssens, KH Pauwels, S Srinivasan, M Vanhuele, G Yildirim
Marketing Science 33 (4), 534-550, 2014
112*2014
Winning hearts, minds and sales: how marketing communication enters the purchase process in emerging and mature markets
K Pauwels, S Erguncu, G Yildirim
International Journal of Research in Marketing 30 (1), 57-68, 2013
652013
App popularity: Where in the world are consumers most sensitive to price and user ratings?
R Kübler, K Pauwels, G Yildirim, T Fandrich
Journal of Marketing 82 (5), 20-44, 2018
622018
The impact of brand familiarity on online and offline media synergy
K Pauwels, C Demirci, G Yildirim, S Srinivasan
International Journal of Research in Marketing 33 (4), 739-753, 2016
562016
Conditions for owned, paid and earned media impact and synergy
C Demirci, K Pauwels, S Srinivasan, G Yildirim
Marketing Science Institute Working Papers Series Report No. 14 101, 2014
142014
Historical impact of technological change on the US mass media advertising expenditure
M Esteban-Bravo, JM Vidal-Sanz, G Yildirim
Technological Forecasting & Social Change, 2015
122015
Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a Stochastic Dynamic Programming Decomposition
M Esteban-Bravo, JM Vidal-Sanz, G Yildirim
Marketing Science 33 (5), 621-640, 2014
62014
Peter SH Leeflang, Marije L. Teerling, and KR Eelko Huizingh (2011)," Does Online Information Drive Offline Revenues? Only for Specific Products and Consumer Segments!"
K Pauwels, C Demirci, G Yildirim, S Srinivasan
Journal of Retailing 87 (1), 1-17, 0
6
How consumer mindset response and long-term marketing effectiveness differ in emerging versus mature markets
S Erguncu, G Yildirim
Brand management in emerging markets, 2014
52014
US advertising expenditure trends: long run effects and structural changes with new media introductions
M Esteban-Bravo, JM Vidal-Sanz, G Yildirim
Getafe: Universidad Carlos III de Madrid, Working Paper 15, 2012
32012
Is the Hierarchy of Effects Dead or Alive
A Valenti, G Yildirim, M Vanhuele, S Srinivasan, K Pauwels
Proceedings from the 49th Annual EMAC Conference, 26–29 May 2020, Budapest …, 2020
22020
Can retail sales volatility be curbed through marketing actions?
M Esteban-Bravo, JM Vidal-Sanz, G Yildirim
Marketing Science 36 (2), 232-253, 2017
22017
Applied Time-Series Analysis in Marketing
W Wang, G Yildirim
Handbook of Market Research, 469-513, 2022
12022
Applied Time-Series Analysis in Marketing
W Wanxin, G Yildirim
Handbook of Market Research, Homburg C., Klarmann M., Vomberg A.E. (eds), 2021
2021
Managing Multichannel Marketing for L’Occitane
A Valenti, S Srinivasan, G Yildirim, K Pauwels
2018
Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a stochastic dynamic programming decomposition
G Yildirim, JM Vidal-Sanz, M Esteban-Bravo
DEE-Working Papers. Business Economics. WB, 2012
2012
Expenditure trends in US advertising: long-term effects and structural changes with new media introductions
G Yildirim, JM Vidal-Sanz, M Esteban-Bravo
DEE-Working Papers. Business Economics. WB, 2012
2012
Intern. J. of Research in Marketing
K Pauwels, S Erguncu, G Yildirim
2012
Three essays on marketing dynamics
G Yildirim
2012
Expenditure trends in US advertising: long-term effects and structural changes with new media introductions
M Esteban-Bravo, JM Vidal-Sanz, G Yildirim
2012
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