Gokhan Yildirim
Gokhan Yildirim
Associate Professor of Marketing, Imperial College Business School
Bestätigte E-Mail-Adresse bei imperial.ac.uk
Titel
Zitiert von
Zitiert von
Jahr
Consumer attitude metrics for guiding marketing mix decisions
DM Hanssens, KH Pauwels, S Srinivasan, M Vanhuele, G Yildirim
Marketing Science 33 (4), 534-550, 2014
762014
Winning hearts, minds and sales: how marketing communication enters the purchase process in emerging and mature markets
K Pauwels, S Erguncu, G Yildirim
International Journal of Research in Marketing 30 (1), 57-68, 2013
532013
The impact of brand familiarity on online and offline media synergy
K Pauwels, C Demirci, G Yildirim, S Srinivasan
International Journal of Research in Marketing 33 (4), 739-753, 2016
332016
Conditions for owned, paid and earned media impact and synergy
C Demirci, K Pauwels, S Srinivasan, G Yildirim
Cambridge, MA: Marketing Science Institute. Retrieved June 19, 2015, 2014
142014
App popularity: Where in the world are consumers most sensitive to price and user ratings?
R Kübler, K Pauwels, G Yildirim, T Fandrich
Journal of Marketing 82 (5), 20-44, 2018
132018
Historical impact of technological change on the US mass media advertising expenditure
M Esteban-Bravo, JM Vidal-Sanz, G Yildirim
Technological Forecasting & Social Change, 2015
52015
Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a Stochastic Dynamic Programming Decomposition
M Esteban-Bravo, JM Vidal-Sanz, G Yildirim
Marketing Science 33 (5), 621-640, 2014
52014
How consumer mindset response and long-term marketing effectiveness differ in emerging versus mature markets
S Erguncu, G Yildirim
Brand management in emerging markets, 2014
32014
US advertising expenditure trends: Long run effects and structural changes with new media introductions
M Esteban-Bravo, JM Vidal-Sanz, G Yildirim
Getafe: Universidad Carlos III de Madrid, Working Paper 15, 0
2
Can Retail Sales Volatility be Curbed Through Marketing Actions?
M Esteban-Bravo, JM Vidal-Sanz, G Yildirim
Marketing Science 36 (2), 232-253, 2017
12017
Managing Multichannel Marketing for L’Occitane
A Valenti, S Srinivasan, G Yildirim, K Pauwels
2018
Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a stochastic dynamic programming decomposition
G Yildirim, JM Vidal-Sanz, M Esteban-Bravo
DEE-Working Papers. Business Economics. WB, 2012
2012
Expenditure trends in US advertising: long-term effects and structural changes with new media introductions
G Yildirim, JM Vidal-Sanz, M Esteban-Bravo
DEE-Working Papers. Business Economics. WB, 2012
2012
Intern. J. of Research in Marketing
K Pauwels, S Erguncu, G Yildirim
2012
Three essays on marketing dynamics
G Yildirim
2012
Expenditure trends in US advertising: long-term effects and structural changes with new media introductions
M Esteban-Bravo, JM Vidal-Sanz, G Yildirim
2012
Can we curb retail sales volatility through marketing mix actions?
JM Vidal-Sanz, G Yildirim, M Esteban-Bravo
DEE-Working Papers. Business Economics. WB, 2011
2011
Can we curb retail sales volatility through marketing mix actions?
ME Bravo, G Yildirim, J Vidal-Sanz
Universidad Carlos III, Departamento de Economía de la Empresa Business …, 2011
2011
Can we curb retail sales volatility through marketing mix actions?
M Esteban-Bravo, G Yildirim, JM Vidal-Sanz
2011
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