| The Internet of Things–Chance and challenge in industrial business relationships C Falkenreck, R Wagner Industrial Marketing Management 66 (10), 181-195, 2017 | 89 | 2017 |
| The impact of perceived innovativeness on maintaining a buyer–seller relationship in health care markets: A cross-cultural study C Falkenreck, R Wagner Journal of Marketing Management 27 (3-4), 225-242, 2011 | 58 | 2011 |
| Impact of direct marketing activities on company reputation transfer success: Empirical evidence from five different cultures C Falkenreck, R Wagner Corporate Reputation Review 13, 20-37, 2010 | 44 | 2010 |
| Reputation transfer to enter new B-to-B markets: measuring and modelling approaches C Falkenreck Springer Science & Business Media, 2009 | 29 | 2009 |
| From managing customers to joint venturing with customers: co-creating service value in the digital age C Falkenreck, R Wagner Journal of Business & Industrial Marketing 37 (3), 643-656, 2022 | 22 | 2022 |
| Digitalisierungsprojekte erfolgreich planen und steuern C Falkenreck Kunden und Mitarbeiter für die digitale Transformation begeistern. Gabler …, 2019 | 15 | 2019 |
| The acceptance of mobile payments in the German retail market O Schuster, C Falkenreck, R Wagner National University of Political Studies and Public Administration (SNSPA …, 2016 | 10 | 2016 |
| Entrepreneurial marketing in the last decade-a literature review O Schuster, C Falkenreck, R Wagner Proceedings of the 10th European Conference on Innovation and …, 2015 | 9 | 2015 |
| Kooperative Unternehmenskultur und Führung: Erfolgsgrundlagen des Performance Managements C Falkenreck Erfolgsfaktor Performance Management: Leistungsbereitschaft einer …, 2015 | 6 | 2015 |
| Design Thinking–Interactively Co-creating Innovative Products That Fit the Market C Falkenreck Creativity and Marketing: The Fuel for Success, 69-84, 2021 | 4 | 2021 |
| What drives the successful launch of IoT-related business models? C Falkenreck, G Leszczyński, M Zieliński Journal of Business & Industrial Marketing 38 (13), 180-194, 2023 | 2 | 2023 |
| HOW TO RUIN BUYER-MANUFACTURER RELATIONSHIPS–EVALUATING AND COMPARING DRIVERS OF CUSTOMER DISSATISFACTION IN B2B AND B2G RELATIONSHIPS M Froch, C Falkenrech, R Wagner 34th Annual Industrial Marketing & Purchasing Conference, 1-10, 2018 | 2 | 2018 |
| Results and findings C Falkenreck, C Falkenreck Reputation Transfer to Enter New B-to-B Markets: Measuring and Modelling …, 2010 | 2 | 2010 |
| Customers' Propensity to Leave a B-2-B Relationship in Health Care Marketing R Wagner, C Falkenreck Univ., 2009 | 2 | 2009 |
| Co-creation of value in the digital age: disruption management in B2B and B2G relationships C Falkenreck, R Wagner 34th IMP Conference, Sri Lanka, 2018 | 1 | 2018 |
| Perspectives on Corporate Reputation and Reputation Transfer C Falkenreck, C Falkenreck Reputation Transfer to Enter New B-to-B Markets: Measuring and Modelling …, 2010 | 1 | 2010 |
| THE DARK VS. THE BRIGHT SIDE OF STUDENTS’SOCIAL MEDIA ENGAGEMENT J Eschenbacher, C Falkenreck, R Wagner Global Marketing Conference, 1065-1065, 2023 | | 2023 |
| MARKETING STRATEGIES ON MACRO-ENVIRONMENT LEVELS-SUCCESS DETERMINANTS AND POST MARKETING PLAN IMPROVISATION DURING GLOBAL TRADE POLICY CHANGES C Falkenreck, R Wagner Global Marketing Conference, 563-563, 2023 | | 2023 |
| Zusammenfassung C Falkenreck, C Falkenreck Digitalisierungsprojekte erfolgreich planen und steuern: Kunden und …, 2019 | | 2019 |
| Digitalisierung und Projektkommunikation C Falkenreck, C Falkenreck Digitalisierungsprojekte erfolgreich planen und steuern: Kunden und …, 2019 | | 2019 |
