Christine Falkenreck
Christine Falkenreck
Professorin für BWL, insbes. B-to-B Marketing and Sales, Hof University
Verified email at hof-university.de - Homepage
Title
Cited by
Cited by
Year
The impact of perceived innovativeness on maintaining a buyer–seller relationship in health care markets: A cross-cultural study
C Falkenreck, R Wagner
Journal of Marketing Management 27 (3-4), 225-242, 2011
352011
The Internet of Things–Chance and challenge in industrial business relationships
C Falkenreck, R Wagner
Industrial Marketing Management 66, 181-195, 2017
342017
Impact of direct marketing activities on company reputation transfer success: Empirical evidence from five different cultures
C Falkenreck, R Wagner
Corporate Reputation Review 13 (1), 20-37, 2010
332010
Reputation Transfer to Enter New B-to-B Markets: Measuring and Modelling Approaches
C Falkenreck
Springer Science & Business Media, 2009
172009
The acceptance of mobile payments in the German retail market
O Schuster, C Falkenreck, R Wagner
Opportunities and Risks in the Contemporary Business Environment, 283, 2016
42016
Entrepreneurial marketing in the last decade-a literature review
O Schuster, C Falkenreck, R Wagner
Proceedings of the 10th European Conference on Innovation and …, 2015
42015
Results and findings
C Falkenreck
Reputation Transfer to Enter New B-to-B Markets, 119-182, 2010
22010
Kooperative Unternehmenskultur und Führung: Erfolgsgrundlagen des Performance Managements
C Falkenreck
Erfolgsfaktor Performance Management, 79-94, 2016
12016
Digitalisierungsprojekte erfolgreich planen und steuern: Kunden und Mitarbeiter für die digitale Transformation begeistern
C Falkenreck
Springer-Verlag, 2019
2019
Digitalisierung und Projektkommunikation
C Falkenreck
Digitalisierungsprojekte erfolgreich planen und steuern, 19-31, 2019
2019
Vier-Phasen für erfolgreiche Digitalisierungprojekte
C Falkenreck
Digitalisierungsprojekte erfolgreich planen und steuern, 33-40, 2019
2019
Einleitung–Die erweiterte Wertschöpfungskette
C Falkenreck
Digitalisierungsprojekte erfolgreich planen und steuern, 1-18, 2019
2019
B-TO-B RELATIONSHIPS AND CO-CREATION OF VALUE IN THE DIGITAL AGE—QUO VADIS?
C Falkenreck, R Wagner
2018 Global Marketing Conference at Tokyo, 1313-1314, 2018
2018
Definition of Research Problem
C Falkenreck
Reputation Transfer to Enter New B-to-B Markets, 1-8, 2010
2010
Conclusions, Implications and Research Suggestions
C Falkenreck
Reputation Transfer to Enter New B-to-B Markets, 183-189, 2010
2010
Development of Constructs and Related Hypotheses
C Falkenreck
Reputation Transfer to Enter New B-to-B Markets, 65-105, 2010
2010
Empirical Survey
C Falkenreck
Reputation Transfer to Enter New B-to-B Markets, 107-118, 2010
2010
Perspectives on Corporate Reputation and Reputation Transfer
C Falkenreck
Reputation Transfer to Enter New B-to-B Markets, 21-64, 2010
2010
HOW TO RUIN BUYER-MANUFACTURER RELATIONSHIPS–EVALUATING AND COMPARING DRIVERS OF CUSTOMER DISSATISFACTION IN B2B AND B2G RELATIONSHIPS
M Froch, C Falkenreck, R Wagner
Co-creation of value in the digital age: disruption management in B2B and B2G relationships
C Falkenreck, R Wagner
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