The broadening boundaries of materialism A Atanasova, GM Eckhardt Marketing Theory 21 (4), 481-500, 2021 | 56 | 2021 |
Re-examining utopia in contemporary consumption: conceptualization and implications for marketing A Atanasova AMS Review 11 (1), 23-39, 2021 | 25 | 2021 |
Digital nomadism as temporal privilege A Atanasova, F Bardhi, GM Eckhardt, L Mimoun The Routledge handbook of digital consumption, 22-34, 2022 | 11 | 2022 |
Nomadland: The new frontiers of the American dream at the periphery of the market A Atanasova, G Eckhardt Markets, Globalization & Development Review 6 (1), 2021 | 9 | 2021 |
Liquid consumer security A Atanasova, GM Eckhardt, KC Husemann Journal of Consumer Research 50 (6), 1243-1264, 2024 | 4 | 2024 |
Digital Nomadism as a Critique of Modern Life: The Role of Consumption A Atanasova Royal Holloway, University of London, 2021 | | 2021 |