| Effective advertising and its influence on consumer buying behavior S Saleem, Z Abideen European Journal of Business and Management 3 (3), 55-67, 2011 | 219 | 2011 |
| Integrating Factors Influencing Consumers’ Halal Products Purchase: Application of Theory of Reasoned Action SS Iftikhar Hussain, Saleem ur Rahman, Arshad Zaheer Journal of International Food & Agribusiness Marketing 28 (1), 2016 | 156 | 2016 |
| Consumers’ Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values SU Rahman, S Salman, A Sana, MA Khan International Journal of Marketing Studies Vol. 6, No. 3, June 2014 6 (3), 49-64, 2014 | 119* | 2014 |
| Measuring Customer Based Beverage Brand Equity: Investigating the Relationship between Perceived Quality, Brand Awareness, Brand Image, and Brand Loyalty S Saleem, SU Rahman, RM Omar International Journal of Marketing Studies 7 (1), p66, 2015 | 116 | 2015 |
| Do effective risk management affect organizational performance S Saleem, ZU Abideen European Journal of Business and Management 3 (3), 258-268, 2011 | 63 | 2011 |
| Influence of role model on Pakistani urban teenager’s purchase behavior A Latif, S Saleem, ZU Abideen European Journal of Economics, Finance and Administrative Sciences 31 (3), 7-16, 2011 | 52 | 2011 |
| An examination of challenges and prospects of microfinance sector of Pakistan S Saleem, MM Kaleem, N Malik, M Raza European Journal of Economics, Finance and Administrative Sciences 31, 146-159, 2011 | 36 | 2011 |
| Hofstede Cultural Framework and Advertising Research: An Assessment of the Literature S Saleem, J Larimo Advances in Advertising Research Bridging the Gap between Advertising …, 2016 | 28 | 2016 |
| Few Determinants of Compulsive Buying of Youth in Pakistan S Salman, A Zain, Ul, A Latif European Journal of Social Science 17 (4), p521-535, 2010 | 23* | 2010 |
| Examining success factors: Entrepreneurial approaches in mountainous regions of Pakistan S Saleem framework 3 (4), 2011 | 22 | 2011 |
| Cultural and paradoxical values in advertising in Eastern Europe: Evidence from Estonia S Saleem, JA Larimo, K Ummik, A Kuusik Baltic Journal of Management 10 (3), 313-330, 2015 | 15 | 2015 |
| Impact of organizational justice on customer satisfaction in the hospitality industry of Pakistan: The moderating role of uncertainty avoidance RM Umar, S Saleem, RI Majoka Journal of Foodservice Business Research 20 (1), 50-64, 2017 | 11 | 2017 |
| Cultural Paradox in Advertising: Evidence from Finland S Saleem Journal of Promotion Management, 615-632, 2017 | 10 | 2017 |
| Examining market orientation and its impact on new-product Success in Pakistan ZU Abideen, S Saleem European Journal of Business and Management 3 (4), 299-307, 2011 | 10 | 2011 |
| Do media develop eating disorders: a study with reference to young females of Pakistan MW PMP, HMF Zaman, Q Hayat, MH Munir, S Saleem European Journal of Scientific Research 57 (1), 29-46, 2011 | 9 | 2011 |
| Few Determinants of Product and Firm Performance: A Case of FMCG Industry J Seyed Ibn e Ali, S Salman, A Zain Ul European Journal of Social Science 19 (4), 561-572, 2011 | 6* | 2011 |
| Employee emotional competence and service recovery satisfaction: the mediating role of consumer forgiveness RM Umar, S Saleem British Food Journal 124 (13), 445-459, 2022 | 5 | 2022 |
| Creating shared value in international business: A research agenda S Salman, M Akpinar Finnish Business Review 6, 41-51, 2019 | 4* | 2019 |
| A Netnography Study on Memorable Cultural Tourism Experiences: Insights from Asian Cultural Heritage Site Tourists S Salman, MR Umer Journal of Promotion Management, 2023 | 3 | 2023 |
| Introducing the research-based teaching method in the international business bachelor’s degree program S Saleem, M Akpinar 7th Higher Education Institutions Conference. 23-24 September, 2019, Opatija …, 2021 | 2 | 2021 |
Rana Muhammad UmarResearch Fellow, Department of Economics and Management, University of TrentoBestätigte E-Mail-Adresse bei unitn.it
