Robert F. Lusch
Robert F. Lusch
Professor of Marketing
Bestätigte E-Mail-Adresse bei email.arizona.edu
Titel
Zitiert von
Zitiert von
Jahr
Evolving to a new dominant logic for marketing
SL Vargo, RF Lusch
Journal of marketing 68 (1), 1-17, 2004
164582004
Service-dominant logic: continuing the evolution
SL Vargo, RF Lusch
Journal of the Academy of marketing Science 36 (1), 1-10, 2008
7742*2008
Service-dominant logic: reactions, reflections and refinements
RF Lusch, SL Vargo
Marketing theory 6 (3), 281-288, 2006
22112006
Competing through service: Insights from service-dominant logic
RF Lusch, SL Vargo, M O’brien
Journal of retailing 83 (1), 5-18, 2007
20932007
Interdependency, contracting, and relational behavior in marketing channels
RF Lusch, JR Brown
Journal of marketing 60 (4), 19-38, 1996
20521996
The four service marketing myths: remnants of a goods-based, manufacturing model
SL Vargo, RF Lusch
Journal of service research 6 (4), 324-335, 2004
17212004
Institutions and axioms: an extension and update of service-dominant logic
SL Vargo, RF Lusch
Journal of the Academy of marketing Science 44 (1), 5-23, 2016
16672016
It's all B2B… and beyond: Toward a systems perspective of the market
SL Vargo, RF Lusch
Industrial marketing management 40 (2), 181-187, 2011
14692011
Service-dominant logic: Premises, perspectives, possibilities
RF Lusch, SL Vargo
Cambridge University Press, 2014
1269*2014
Service innovation: A service-dominant logic perspective
RF Lusch, S Nambisan
MIS quarterly 39 (1), 155-176, 2015
12562015
From goods to service (s): Divergences and convergences of logics
SL Vargo, RF Lusch
Industrial marketing management 37 (3), 254-259, 2008
12182008
Service, value networks and learning
RF Lusch, SL Vargo, M Tanniru
Journal of the academy of marketing science 38 (1), 19-31, 2010
11662010
The service-dominant logic of marketing: Dialog, debate, and directions
RF Lusch, SL Vargo
Routledge, 2014
11292014
Why “service”?
SL Vargo, RF Lusch
Journal of the Academy of marketing Science 36 (1), 25-38, 2008
7732008
Power and relationship commitment: their impact on marketing channel member performance
JR Brown, RF Lusch, CY Nicholson
Journal of retailing 71 (4), 363-393, 1995
7671995
Toward a conceptual foundation for service science: Contributions from service-dominant logic
RF Lusch, SL Vargo, G Wessels
IBM systems journal 47 (1), 5-14, 2008
7252008
Sources of power: their impact on intrachannel conflict
RF Lusch
Journal of Marketing Research 13 (4), 382-390, 1976
7181976
Retailing
PM Dunne, RF Lusch, JR Carver
Cengage Learning, 2013
5832013
Social exchange in supply chain relationships: The resulting benefits of procedural and distributive justice
DA Griffith, MG Harvey, RF Lusch
Journal of operations management 24 (2), 85-98, 2006
5272006
Service-dominant logic 2025
SL Vargo, RF Lusch
International Journal of Research in Marketing 34 (1), 46-67, 2017
5162017
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