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Divya Ramachandran
Divya Ramachandran
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Titel
Zitiert von
Zitiert von
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Influence of new-age technologies on marketing: A research agenda
V Kumar, D Ramachandran, B Kumar
Journal of Business Research 125, 864-877, 2021
2062021
Emerging market retail: transitioning from a product-centric to a customer-centric approach
S Gupta, D Ramachandran
Journal of Retailing 97 (4), 597-620, 2021
432021
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities
PK Kopalle, M Gangwar, A Kaplan, D Ramachandran, W Reinartz, ...
International Journal of Research in Marketing 39 (2), 522-540, 2022
332022
Developing firms' growth approaches as a multidimensional decision to enhance key stakeholders' wellbeing
V Kumar, D Ramachandran
International Journal of Research in Marketing 38 (2), 402-424, 2021
252021
Influence of technology and data on customized marketing strategy
V Kumar, D Ramachandran
Handbook of advances in marketing in an era of disruptions: Essays in honour …, 2018
92018
The Influence of new-age technologies: A research agenda
V Kumar, D Ramachandran, B Kumar
Journal of Business Research, 2019
2019
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