| Influence of new-age technologies on marketing: A research agenda V Kumar, D Ramachandran, B Kumar Journal of Business Research 125, 864-877, 2021 | 311 | 2021 |
| Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities PK Kopalle, M Gangwar, A Kaplan, D Ramachandran, W Reinartz, ... International Journal of Research in Marketing 39 (2), 522-540, 2022 | 130 | 2022 |
| Emerging market retail: transitioning from a product-centric to a customer-centric approach S Gupta, D Ramachandran Journal of Retailing 97 (4), 597-620, 2021 | 99 | 2021 |
| Developing firms' growth approaches as a multidimensional decision to enhance key stakeholders' wellbeing V Kumar, D Ramachandran International Journal of Research in Marketing 38 (2), 402-424, 2021 | 32 | 2021 |
| Influence of technology and data on customized marketing strategy V Kumar, D Ramachandran Handbook of advances in marketing in an era of disruptions: Essays in honour …, 2018 | 9 | 2018 |
| The Influence of new-age technologies: A research agenda V Kumar, D Ramachandran, B Kumar Journal of Business Research, 2019 | | 2019 |
