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Jan-Benedict E.M. Steenkamp
Jan-Benedict E.M. Steenkamp
Massey Distinguished Professor of Marketing, University of North Carolina at
Bestätigte E-Mail-Adresse bei unc.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Assessing measurement invariance in cross-national consumer research
JBEM Steenkamp, H Baumgartner
Journal of consumer research 25 (1), 78-90, 1998
54531998
The use of LISREL in validating marketing constructs
JBEM Steenkamp, HCM Van Trijp
International Journal of Research in Marketing 8 (4), 283-299, 1991
26631991
The effects of perceived interdependence on dealer attitudes
N Kumar, LK Scheer, JBEM Steenkamp
Journal of marketing research 32 (3), 348-356, 1995
26431995
A review and meta-analysis of country-of-origin research
PWJ Verlegh, JBEM Steenkamp
Journal of economic psychology 20 (5), 521-546, 1999
23101999
The effects of supplier fairness on vulnerable resellers
N Kumar, LK Scheer, JBEM Steenkamp
Journal of marketing research 32 (1), 54-65, 1995
22371995
The effects of trust and interdependence on relationship commitment: A trans-Atlantic study
I Geyskens, JBEM Steenkamp, LK Scheer, N Kumar
International Journal of Research in Marketing 13 (4), 303, 1996
21131996
A meta-analysis of satisfaction in marketing channel relationships
I Geyskens, JBEM Steenkamp, N Kumar
Journal of Marketing Research 36 (2), 223-238, 1999
18861999
A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness
JBEM Steenkamp, F Ter Hofstede, M Wedel
Journal of marketing 63 (2), 55-69, 1999
18251999
Effects of brand local and non-local origin on consumer attitudes in developing countries
R Batra, V Ramaswamy, DL Alden, JBE Steenkamp, S Ramachander
Journal of consumer psychology 9 (April), 83-95, 2000
1747*2000
Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture
DL Alden, JBEM Steenkamp, R Batra
Journal of marketing 63 (1), 75-87, 1999
16211999
How perceived brand globalness creates brand value
JB EM Steenkamp, R Batra, DL Alden
Journal of international business studies 34 (1), 53-65, 2003
14772003
Response styles in marketing research: A cross-national investigation
H Baumgartner, JBEM Steenkamp
Journal of marketing research 38 (2), 143-156, 2001
14152001
Generalizations about trust in marketing channel relationships using meta-analysis
I Geyskens, JBEM Steenkamp, N Kumar
International Journal of Research in Marketing 15 (3), 223-248, 1998
13941998
Emotions in consumer behavior: a hierarchical approach
FJM Laros, JBEM Steenkamp
Journal of Business Research 58 (10), 1437-1445, 2005
12742005
Make, buy, or ally: A transaction cost theory meta-analysis
I Geyskens, JBEM Steenkamp, N Kumar
Academy of management journal 49 (3), 519-543, 2006
12152006
Private label strategy: How to meet the store brand challenge
N Kumar, J Steenkamp
Boston: Harvard Business School Press, 2007
1112*2007
The role of national culture in international marketing research
JBEM Steenkamp
International marketing review, 2001
10472001
Conceptual model of the quality perception process
JBEM Steenkamp
Journal of Business Research 21 (4), 309-333, 1990
10391990
Marketing renaissance: How research in emerging markets advances marketing science and practice
SM Burgess, JBEM Steenkamp
International Journal of Research in Marketing 23 (4), 337-356, 2006
10232006
The role of optimum stimulation level in exploratory consumer behavior
JBEM Steenkamp, H Baumgartner
Journal of consumer research 19 (3), 434-448, 1992
9981992
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