Shrihari Sridhar
Shrihari Sridhar
Senior Associate Dean of Mays Business School, Texas A&M University | Editor-in-Chief, Journal of
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Cited by
Cited by
Social influence effects in online product ratings
S Sridhar, R Srinivasan
Journal of marketing 76 (5), 70-88, 2012
Should firms spend more on research and development and advertising during recessions?
R Srinivasan, GL Lilien, S Sridhar
Journal of Marketing 75 (3), 49-65, 2011
Business-to-business buying: Challenges and opportunities
R Grewal, GL Lilien, S Bharadwaj, P Jindal, U Kayande, RF Lusch, ...
Customer needs and Solutions 2, 193-208, 2015
Return on engagement initiatives: A study of a business-to-business mobile app
M Gill, S Sridhar, R Grewal
Journal of marketing 81 (4), 45-66, 2017
Scheduling content on social media: Theory, evidence, and application
VK Kanuri, Y Chen, S Sridhar
Journal of Marketing 82 (6), 89-108, 2018
Personal selling elasticities: a meta-analysis
S Albers, MK Mantrala, S Sridhar
Journal of Marketing Research 47 (5), 840-853, 2010
Can good marketing carry a bad product? Evidence from the motion picture industry
T Hennig-Thurau, MB Houston, S Sridhar
Marketing Letters 17, 205-219, 2006
Dynamic relationships among R&D, advertising, inventory and firm performance
S Sridhar, S Narayanan, R Srinivasan
Journal of the Academy of Marketing Science 42, 277-290, 2014
Effect of customer-centric structure on long-term financial performance
JY Lee, S Sridhar, CM Henderson, RW Palmatier
Marketing Science 34 (2), 250-268, 2015
Relating online, regional, and national advertising to firm value
S Sridhar, F Germann, C Kang, R Grewal
Journal of Marketing 80 (4), 39-55, 2016
Leveraging frontline employees’ small data and firm-level big data in frontline management: An absorptive capacity perspective
SK Lam, S Sleep, T Hennig-Thurau, S Sridhar, AR Saboo
Journal of Service Research 20 (1), 12-28, 2017
Marketing strategy: Based on first principles and data analytics
RW Palmatier, S Sridhar
Bloomsbury Publishing, 2020
Investigating women's s gynaecological morbidity in India: Not just another KAP survey
M Koenig, S Jejeebhoy, S Singh, S Sridhar
Reproductive health matters 6 (11), 84-97, 1998
An exploratory study of attendee activities at a business trade show
S Gopalakrishna, CA Roster, S Sridhar
Journal of Business & Industrial Marketing 25 (4), 241-248, 2010
Sales representative departures and customer reassignment strategies in business-to-business markets
H Shi, S Sridhar, R Grewal, G Lilien
Journal of Marketing 81 (2), 25-44, 2017
Is online newspaper advertising cannibalizing print advertising?
S Sridhar, S Sriram
Quantitative Marketing and Economics 13, 283-318, 2015
Prevalence of clinically detectable gynaecological morbidity in India: Results of four community based studies
K Latha, SJ Kanani, N Maitra, RV Bhatt, SK Senapati, S Bhattacharya, ...
Journal of family welfare 43, 8-16, 1997
Dynamic marketing budgeting for platform firms: Theory, evidence, and application
S Sridhar, MK Mantrala, PA Naik, E Thorson
Journal of Marketing Research 48 (6), 929-943, 2011
Uphill or downhill? Locating the firm on a profit function
MK Mantrala, PA Naik, S Sridhar, E Thorson
Journal of Marketing 71 (2), 26-44, 2007
Optimal resource allocation with time-varying marketing effectiveness, margins and costs
K Raman, MK Mantrala, S Sridhar, Y Tang
Journal of Interactive Marketing 26 (1), 43-52, 2012
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