Mart Ots

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Peter BerglezProfessor, Örebro UniversityVerified email at oru.se
Crystal AbidinProfessor of Internet Studies, CurtinVerified email at curtin.edu.au
Lars NordProfessor Political Communication, Mid Sweden UniversityVerified email at miun.se
Greg NyilasyUniversity of MelbourneVerified email at unimelb.edu.au
Arne H. KrumsvikProfessor, Kristiania University CollegeVerified email at kristiania.no
Christofer LaurellChief Research Officer at ClimateView (Ex-SSE, KTH & Einride)Verified email at climateview.global
Ulrika OlaussonProfessor of Media and Communication Studies, Jönköping UniversityVerified email at ju.se
Gabriele SiegertProfessor of Communication & Media Economics, University of ZurichVerified email at ikmz.uzh.ch
Sylvia Chan-OlmstedUniversity of FloridaVerified email at jou.ufl.edu
Christian SandströmAssociate ProfessorVerified email at ju.se
Prince Chacko JohnsonJönköping International Business SchoolVerified email at ju.se
Robert G. PicardReuters Institute, University of OxfordVerified email at robertpicard.net
Leona AchtenhagenProfessor of entrepreneurship and business development, Jönköping International Business SchoolVerified email at ju.se
Guillaume DumontEMLyon Business SchoolVerified email at em-lyon.com
Joaquin CestinoAssistant Professor, Jönköping International Business SchoolVerified email at ju.se
lucia naldiProfessor in Entrepreneurship, Jönköping International Business SchoolVerified email at ju.se
Marcel GarzAssociate Professor of Economics at Jönköping UniversityVerified email at ju.se
Helle SjøvaagUniversity of StavangerVerified email at uis.no
Martin Carlsson WallProfessor, Stockholm School of EconomicsVerified email at hhs.se

Mart Ots

Associate Professor, Jönköping International Business School

Verified email at ju.se - Homepage

marketing communications media industries sociology of markets media policy economic sociology


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Influencers tell all C Abidin, M Ots Unravelling authenticity and credibility in a Brand Scandal, 153-161, 2016	189	2016
Digital innovation and the effects of artificial intelligence on firms’ research and development–Automation or augmentation, exploration or exploitation? PC Johnson, C Laurell, M Ots, C Sandström Technological Forecasting and Social Change 179, 121636, 2022	149	2022
The Influencer’s dilemma: The shaping of new brand professions between credibility and commerce C Abidin, M Ots AEJMC 2015, Annual Conference, San Fransisco, CA, August 6-9, 2015	107	2015
Integrated marketing communications (IMC): Why does it fail?: An analysis of practitioner mental models exposes barriers of IMC implementation M Ots, G Nyilasy Journal of Advertising Research 55 (2), 132-145, 2015	104	2015
Social dynamics and stakeholder relationships in personal branding G Dumont, M Ots Journal of Business Research 106, 118-128, 2020	68	2020
Handbook of media branding G Siegert, K Förster, SM Chan-Olmsted, M Ots Springer International Publishing, 2015	54	2015
Efficient servants of pluralism or marginalized media policy tools? The case of Swedish press subsidies M Ots Journal of Communication Inquiry 33 (4), 376-392, 2009	53	2009
Media brands and branding M Ots Media Management and Transformation Centre, Jönköping International Business …, 2008	52	2008
Just doing it: theorising integrated marketing communications (IMC) practices M Ots, G Nyilasy European Journal of Marketing 51 (3), 490-510, 2017	50	2017
What is so special about media branding? Peculiarities and commonalities of a growing research area G Siegert, K Förster, SM Chan-Olmsted, M Ots Handbook of media branding, 1-8, 2015	43	2015
Media and brands: New ground to explore M Ots Media brands and branding, 1-7, 2008	42	2008
What Is Sustainable Journalism? P Berglez, U Olausson, M Ots Peter Lang, 2017	37	2017
Media brand cultures: Researching and theorizing how consumers engage in the social construction of media brands M Ots, BJ Hartmann Handbook of media branding, 217-229, 2015	37	2015
The shifting role of value-added tax (VAT) as a media policy tool: A three-country comparison of political justifications M Ots, AH Krumsvik, M Ala-Fossi, P Rendahl Javnost-The Public 23 (2), 170-187, 2016	35	2016
Seeing native advertising production via the business model lens: The case of Forbes’s BrandVoice unit S Feng, M Ots Journal of Interactive Advertising 18 (2), 148-161, 2018	33	2018
Competition, collaboration and cooperation: Swedish provincial newspaper markets in transition M Ots Journal of Media Business Studies 9 (2), 43-63, 2012	26	2012
Media business studies as we see it: Why does it matter, for whom, and how do you get published? M Ots, G Nyilasy, U Rohn, P Wikström Journal of Media Business Studies 12 (2), 103-106, 2015	22	2015
Out of control? How online papers are both shaping and being shaped by user generated content M Ots, M Karlsson	20	2012
Media consumer brand equity: Implications for advertising media planning M Ots Media Management and Transformation Centre, Jönköping International Business …, 2008	20	2008
External enablers in existing organizations: Emergence, novelty, and persistence of entrepreneurial initiatives J Cestino Castilla, L Naldi, M Ots Strategic entrepreneurship journal 17 (2), 335-371, 2023	19	2023

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