Alexander Bleier
Alexander Bleier
Verified email at fs.de - Homepage
Title
Cited by
Cited by
Year
The Importance of Trust for Personalized Online Advertising
A Bleier, M Eisenbeiss
Journal of Retailing 91 (3), 390-409, 2015
3362015
Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where
A Bleier, M Eisenbeiss
Marketing Science 34 (5), 669-688, 2015
2362015
Creating Effective Online Customer Experiences
A Bleier, CM Harmeling, RW Palmatier
Journal of Marketing 83 (2), 98-119, 2019
1462019
Customer Engagement through Personalization and Customization
A Bleier, A De Keyser, K Verleye
Customer Engagement Marketing, 75-94, 2018
492018
Consumer Privacy and the Future of Data-Based Innovation and Marketing
A Bleier, A Goldfarb, C Tucker
International Journal of Research in Marketing 37 (3), 466-480, 2020
372020
Company Worth Keeping: Personal Control and Preferences for Brand Leaders
JT Beck, R Rahinel, A Bleier
Journal of Consumer Research 46 (5), 871-886, 2020
162020
Improving Customer Profit Predictions with Customer Mindset Metrics through Multiple Overimputation
R Venkatesan, A Bleier, W Reinartz, N Ravishanker
Journal of the Academy of Marketing Science 47 (5), 771-794, 2019
52019
Online program engagement and audience size during television ads
BL Fossen, A Bleier
Journal of the Academy of Marketing Science 49 (4), 743-761, 2021
12021
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