Alexander Bleier
Alexander Bleier
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Cited by
Cited by
The Importance of Trust for Personalized Online Advertising
A Bleier, M Eisenbeiss
Journal of Retailing 91 (3), 390-409, 2015
Creating Effective Online Customer Experiences
A Bleier, CM Harmeling, RW Palmatier
Journal of Marketing 83 (2), 98-119, 2019
Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where
A Bleier, M Eisenbeiss
Marketing Science 34 (5), 669-688, 2015
Consumer Privacy and the Future of Data-Based Innovation and Marketing
A Bleier, A Goldfarb, C Tucker
International Journal of Research in Marketing 37 (3), 466-480, 2020
Customer Engagement through Personalization and Customization
A Bleier, A De Keyser, K Verleye
Customer Engagement Marketing, 75-94, 2018
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
S Wies, A Bleier, A Edeling
Journal of Marketing 87 (3), 383-405, 2023
Company Worth Keeping: Personal Control and Preferences for Brand Leaders
JT Beck, R Rahinel, A Bleier
Journal of Consumer Research 46 (5), 871-886, 2020
Improving Customer Profit Predictions with Customer Mindset Metrics through Multiple Overimputation
R Venkatesan, A Bleier, W Reinartz, N Ravishanker
Journal of the Academy of Marketing Science 47 (5), 771-794, 2019
On the Viability of Contextual Advertising as a Privacy-Preserving Alternative to Behavioral Advertising on the Web
A Bleier
Available at SSRN 3980001, 2021
Online Program Engagement and Audience Size During Television Ads
BL Fossen, A Bleier
Journal of the Academy of Marketing Science 49 (4), 743-761, 2021
Software Multihoming to Distal Markets: Evidence of Cannibalization and Complementarity in the Video Game Console Industry
N Wiegand, Y Peers, A Bleier
Journal of the Academy of Marketing Science 51 (2), 393-417, 2023
The Cold-Start Problem in Nascent AI Strategy: Kickstarting Data Network Effects
A Vomberg, N Schauerte, S Krakowski, CI Bogusz, MJ Gijsenberg, ...
Journal of Business Research 168, 114236, 2023
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