Alexander Bleier
Alexander Bleier
Verified email at - Homepage
Cited by
Cited by
The Importance of Trust for Personalized Online Advertising
A Bleier, M Eisenbeiss
Journal of Retailing 91 (3), 390-409, 2015
Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where
A Bleier, M Eisenbeiss
Marketing Science 34 (5), 669-688, 2015
Creating Effective Online Customer Experiences
A Bleier, CM Harmeling, RW Palmatier
Journal of Marketing 83 (2), 98-119, 2019
Customer Engagement through Personalization and Customization
A Bleier, A De Keyser, K Verleye
Customer Engagement Marketing, 75-94, 2018
Consumer Privacy and the Future of Data-Based Innovation and Marketing
A Bleier, A Goldfarb, C Tucker
International Journal of Research in Marketing 37 (3), 466-480, 2020
Company Worth Keeping: Personal Control and Preferences for Brand Leaders
JT Beck, R Rahinel, A Bleier
Journal of Consumer Research 46 (5), 871-886, 2020
Improving Customer Profit Predictions with Customer Mindset Metrics through Multiple Overimputation
R Venkatesan, A Bleier, W Reinartz, N Ravishanker
Journal of the Academy of Marketing Science 47 (5), 771-794, 2019
Online program engagement and audience size during television ads
BL Fossen, A Bleier
Journal of the Academy of Marketing Science 49 (4), 743-761, 2021
The system can't perform the operation now. Try again later.
Articles 1–8