Manoj K Agarwal
Manoj K Agarwal
Professor of Marketing, Director MS Data Analytics Program, Binghamton University, State University
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Zitiert von
Zitiert von
An empirical comparison of consumer-based measures of brand equity
MK Agarwal, VR Rao
Marketing letters 7 (3), 237-247, 1996
How is manifest branding strategy related to the intangible value of a corporation?
VR Rao, MK Agarwal, D Dahlhoff
Journal of marketing 68 (4), 126-141, 2004
Adaptive conjoint analysis: Some caveats and suggestions
PE Green, AM Krieger, MK Agarwal
Journal of Marketing Research 28 (2), 215-222, 1991
Adaptive conjoint analysis versus selfexplicated models: some empirical results
MK Agarwal, PE Green
International Journal of Research in Marketing 8 (2), 141-146, 1991
Estimating demand functions for product characteristics: the case of automobiles
MK Agarwal, BT Ratchford
Journal of Consumer Research 7 (3), 249-262, 1980
From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction
A Malshe, MK Agarwal
Journal of Marketing 79 (5), 21-38, 2015
A cross validation test of four models for quantifying multiattribute preferences
PE Green, AM Krieger, MK Agarwal
Marketing Letters 4 (4), 369-380, 1993
Investigating consumer purchase behavior in related technology product categories
S Sriram, PK Chintagunta, MK Agarwal
Marketing Science 29 (2), 291-314, 2010
Complexity, uniqueness, and similarity in between‐bundle choice
MK Agarwal, S Chatterjee
Journal of Product & Brand Management, 2003
Developing global segments and forecasting market shares: a simultaneous approach using survey data
MK Agarwal
Journal of International Marketing 11 (4), 56-80, 2003
Comparison of conjoint methods
MK Agarwal
Proceedings of the Sawtooth Software Conference on Perceptual Mapping …, 1988
A Psychographic Segmentation of the Indian Youth Market
MK Agarwal, NK Murhukumaran, CK Sharma
Journal of the Marketing Research Society 32 (2), 251-60, 1990
An empirical comparison of traditional conjoint and adaptive conjoint analysis
MK Agarwal
Working Paper No. 88-140, School of Management, State University of New York …, 1988
Gaining competitive advantage in the US wireless telephony market: The marketing challenge
MK Agarwal, BE Goodstadt
Telematics and Informatics 14 (2), 159-171, 1997
How Corporate Social Performance Influences Financial Performance: Cash Flow and Cost of Capital
MK Agarwal, G Berens …, 2009
Asymmetric price effects in the telecommunications services markets
MK Agarwal
Journal of Business Research 55 (8), 671-677, 2002
The Order Effect of Advertisers on Consumer Search Behavior in Sponsored Search Markets
CH Park, MK Agarwal
Journal of Business Research 92 (November), 25-35, 2018
Beyond the adoption/non-adoption dichotomy: the impact of innovation characteristics on potential adopters' transition through adoption process stages
RT Frambach, MK Agarwal
Readings in industrial marketing
MK Agarwal, P Burger, DA Reid
Prentice Hall, 1986
Technology, Business, & Policy Implications as the Communications Ecosystem Moves from Pots to Pans
A Peace, B Goodstadt, MK Agarwal
Media L. & Pol'y 20, 47, 2011
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