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Holger J. Schmidt
Holger J. Schmidt
Professor of Marketing, Koblenz University of Applied Sciences
Bestätigte E-Mail-Adresse bei hs-koblenz.de
Titel
Zitiert von
Zitiert von
Jahr
Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model
HJ Schmidt, C Baumgarth
Journal of Brand Management, 1-16, 2018
592018
Markenführung
HJ Schmidt
Springer Fachmedien Wiesbaden, 2015
562015
Internal Branding
HJ Schmidt, K Kilian
Wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen 1, 2007
522007
Internal Branding: Wie Sie lhre Mitarbeiter zu Markenbotschaftern machen
HJ Schmidt
Gabler, 2008
392008
Markenmanagement bei erklärungsbedürftigen Produkten
HJ Schmidt
Dt. Univ.-Verlag, 2001
392001
Strategic orientations and the performance of Social Entrepreneurial Organisations (SEOs): A conceptual model
HJ Schmidt, C Baumgarth, KP Wiedmann, F Lückenbach
Social Business 5 (2), 131-155, 2015
272015
Co-Creating Brands: Brand Management from a Co-Creative Perspective
N Ind, HJ Schmidt
252019
Sustainable luxury: current status and perspectives for future research
J Kunz, S May, HJ Schmidt
Business Research 13 (2), 541-601, 2020
212020
To perform or not to perform? How strategic orientations influence the performance of Social Entrepreneurship Organizations
F Lückenbach, C Baumgarth, HJ Schmidt, J Henseler
cogent Business & Management 6 (1), 2019
202019
Brand orientation: A case study approach within the context of social entrepreneurial businesses
HJ Schmidt, C Baumgarth
Procedia-Social and Behavioral Sciences 175, 24-31, 2015
202015
How diverse is corporate brand management research? Comparing schools of corporate brand management with approaches to corporate strategy
HJ Schmidt, J Redler
Journal of Product & Brand Management, 2018
182018
Innen beginnen: von der internen Kommunikation zum Internal Branding
K Krobath
Gabler, 2010
172010
Does brand orientation contribute to retailers’ success? An empirical study in the South African market
HJ Schmidt, R Mason, P Steenkamp, V Mugobo
Journal of retailing and consumer services 38, 210-222, 2017
132017
Sociopolitical activist brands
HJ Schmidt, N Ind, F Guzmán, E Kennedy
Journal of Product & Brand Management, 2021
122021
Access to finance problems for small retail businesses in South Africa: comparative views from finance seekers (retailers) and finance providers (banks)
HJ Schmidt, RB Mason, JP Bruwer, J Aspeling
Banks and Bank Systems, 2017
112017
Innen beginnen: von der internen Kommunikation zum Internal Branding
HJ Schmidt, K Krobath
Krobath, Karin/Schmidt, Holger J.(Hg.): Innen beginnen: Von der internen …, 2010
112010
Personal Branding: Was Menschen zu starken Marken macht
C Spall, HJ Schmidt
Springer-Verlag, 2019
82019
Financing for SMME start-ups, and expansion for established SMMEs, in the retail sector
J Schmidt, JP Bruwer, J Aspeling, RB Mason
Wholesale and Retail SETA and CPUT, 2016
82016
Grundlagen der innengerichteten Markenführung
HJ Schmidt
Internal Branding. Wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen …, 2007
72007
How a Corporate influencer co-creates brand meaning: the case of pawel dillinger from Deutsche Telekom
A Hesse, HJ Schmidt, C Baumgarth
Corporate Reputation Review 24 (4), 191-204, 2021
62021
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