| Markenführung HJ Schmidt Springer Fachmedien Wiesbaden, 2015 | 53 | 2015 |
| Internal Branding, Employer Branding & Co.: Der Mitarbeiter im Markenfokus HJ Schmidt, K Kilian PRAXIS 1, 28, 2012 | 51 | 2012 |
| Markenmanagement bei erklärungsbedürftigen Produkten HJ Schmidt Dt. Univ.-Verlag, 2001 | 38 | 2001 |
| Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model HJ Schmidt, C Baumgarth Journal of Brand Management, 1-16, 2018 | 36 | 2018 |
| Internal Branding: Wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen H Schmidt Springer-Verlag, 2007 | 34 | 2007 |
| Strategic orientations and the performance of Social Entrepreneurial Organisations (SEOs): A conceptual model HJ Schmidt, C Baumgarth, KP Wiedmann, F Lückenbach Social Business 5 (2), 131-155, 2015 | 23 | 2015 |
| Brand orientation: A case study approach within the context of social entrepreneurial businesses HJ Schmidt, C Baumgarth Procedia-Social and Behavioral Sciences 175, 24-31, 2015 | 19 | 2015 |
| Innen beginnen: von der internen Kommunikation zum Internal Branding K Krobath Gabler, 2010 | 15 | 2010 |
| To perform or not to perform? How strategic orientations influence the performance of Social Entrepreneurship Organizations F Lückenbach, C Baumgarth, HJ Schmidt, J Henseler cogent Business & Management 6 (1), 2019 | 13 | 2019 |
| How diverse is corporate brand management research? Comparing schools of corporate brand management with approaches to corporate strategy HJ Schmidt, J Redler Journal of Product & Brand Management, 2018 | 12 | 2018 |
| Does brand orientation contribute to retailers’ success? An empirical study in the South African market HJ Schmidt, R Mason, P Steenkamp, V Mugobo Journal of retailing and consumer services 38, 210-222, 2017 | 11 | 2017 |
| Co-Creating Brands: Brand Management from a Co-Creative Perspective N Ind, HJ Schmidt | 10 | 2019 |
| Financing for SMME start-ups, and expansion for established SMMEs, in the retail sector J Schmidt, JP Bruwer, J Aspeling, RB Mason Wholesale and Retail SETA and CPUT, 2016 | 6 | 2016 |
| Grundlagen der innengerichteten Markenführung HJ Schmidt Internal branding. Wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen …, 2007 | 6 | 2007 |
| Sustainable luxury: current status and perspectives for future research J Kunz, S May, HJ Schmidt Business Research, 1-61, 2020 | 5 | 2020 |
| Personal Branding: Was Menschen zu starken Marken macht C Spall, HJ Schmidt Springer-Verlag, 2019 | 4 | 2019 |
| Exploratory Study of Finance Accessibility for Small Retailers HJ Schmidt, RB Mason, JP Bruwer, J Aspeling University of Zululand MBALI Conference, 06-08, 2016 | 3 | 2016 |
| Technologiemarken C Baumgarth, J Gietl, K Kilian, HJ Schmidt Arbeitspapiere des Expertenrats Technologiemarken, 2016 | 2 | 2016 |
| Forum Markenforschung HJ Schmidt, C Baumgarth Springer Fachmedien Wiesbaden, 2015 | 2 | 2015 |
| Forum Markenforschung 2016: Tagungsband der internationalen Konferenz „DERMARKENTAG “ C Baumgarth, HJ Schmidt Springer-Verlag, 2017 | 1 | 2017 |
Prof. Dr. Carsten BaumgarthHWR Berlin - Berlin School of Economics and LawBestätigte E-Mail-Adresse bei cbaumgarth.net
