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Holger J. Schmidt
Holger J. Schmidt
Professor of Marketing, Koblenz University of Applied Sciences
Bestätigte E-Mail-Adresse bei hs-koblenz.de
Titel
Zitiert von
Zitiert von
Jahr
Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model
HJ Schmidt, C Baumgarth
Journal of Brand Management, 1-16, 2018
1172018
Sociopolitical activist brands
HJ Schmidt, N Ind, F Guzmán, E Kennedy
Journal of Product & Brand Management 31 (1), 40-55, 2021
1082021
Sustainable luxury: Current status and perspectives for future research
J Kunz, S May, HJ Schmidt
Business Research 13, 541-601, 2020
952020
Markenführung
HJ Schmidt
Springer Fachmedien Wiesbaden, 2015
772015
Internal Branding, Employer Branding & Co.: Der Mitarbeiter im Markenfokus
HJ Schmidt, K Kilian
PRAXIS 1, 28, 2012
642012
Co-Creating Brands: Brand Management from a Co-Creative Perspective
N Ind, HJ Schmidt
502019
Internal Branding: Wie Sie lhre Mitarbeiter zu Markenbotschaftern machen
HJ Schmidt
Gabler, 2008
442008
Markenmanagement bei erklärungsbedürftigen Produkten
HJ Schmidt
Dt. Univ.-Verlag, 2001
402001
Strategic orientations and the performance of Social Entrepreneurial Organisations (SEOs): A conceptual model
HJ Schmidt, C Baumgarth, KP Wiedmann, F Lückenbach
Social Business 5 (2), 131-155, 2015
352015
How diverse is corporate brand management research? Comparing schools of corporate brand management with approaches to corporate strategy
HJ Schmidt, J Redler
Journal of Product & Brand Management 27 (2), 185-202, 2018
332018
To perform or not to perform? How strategic orientations influence the performance of Social Entrepreneurship Organizations
F Lückenbach, C Baumgarth, HJ Schmidt, J Henseler
cogent Business & Management 6 (1), 2019
322019
How a corporate influencer co-creates brand meaning: The case of Pawel Dillinger from Deutsche Telekom
A Hesse, HJ Schmidt, C Baumgarth
Corporate Reputation Review 24, 191-204, 2021
312021
Does brand orientation contribute to retailers’ success? An empirical study in the South African market
HJ Schmidt, R Mason, P Steenkamp, V Mugobo
Journal of retailing and consumer services 38, 210-222, 2017
302017
Brand orientation: A case study approach within the context of social entrepreneurial businesses
HJ Schmidt, C Baumgarth
Procedia-Social and Behavioral Sciences 175, 24-31, 2015
282015
Personal Branding: Was Menschen zu starken Marken macht
C Spall, HJ Schmidt
Springer-Verlag, 2019
242019
How the creative class co-creates a city’s brand identity: A qualitative study
C Rodrigues, HJ Schmidt
Journal of Creating Value 7 (1), 19-43, 2021
232021
Innen beginnen: von der internen Kommunikation zum Internal Branding
K Krobath, HJ Schmidt
Gabler, 2010
202010
Beware, an underdog may bite: literature review and brand management framework in the context of underdog brands
HJ Schmidt, P Steenkamp
Journal of Brand Management, 1-26, 2022
182022
Access to finance problems for small retail businesses in South Africa: Comparative views from finance seekers (retailers) and finance providers (banks)
HJ Schmidt, RB Mason, JP Bruwer, J Aspeling
Banks & bank systems, 20-30, 2017
182017
How posting in social networks affects employee-based brand equity
A Hesse, HJ Schmidt, R Bosslet, M Häusler, A Schneider
European Journal of Marketing 56 (7), 1907-1925, 2022
162022
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