Holger J. Schmidt
Holger J. Schmidt
Professor of Marketing, Koblenz University of Applied Sciences
Bestätigte E-Mail-Adresse bei hs-koblenz.de
Titel
Zitiert von
Zitiert von
Jahr
Markenführung
HJ Schmidt
Springer Fachmedien Wiesbaden, 2015
532015
Internal Branding, Employer Branding & Co.: Der Mitarbeiter im Markenfokus
HJ Schmidt, K Kilian
PRAXIS 1, 28, 2012
512012
Markenmanagement bei erklärungsbedürftigen Produkten
HJ Schmidt
Dt. Univ.-Verlag, 2001
382001
Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model
HJ Schmidt, C Baumgarth
Journal of Brand Management, 1-16, 2018
362018
Internal Branding: Wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
H Schmidt
Springer-Verlag, 2007
342007
Strategic orientations and the performance of Social Entrepreneurial Organisations (SEOs): A conceptual model
HJ Schmidt, C Baumgarth, KP Wiedmann, F Lückenbach
Social Business 5 (2), 131-155, 2015
232015
Brand orientation: A case study approach within the context of social entrepreneurial businesses
HJ Schmidt, C Baumgarth
Procedia-Social and Behavioral Sciences 175, 24-31, 2015
192015
Innen beginnen: von der internen Kommunikation zum Internal Branding
K Krobath
Gabler, 2010
152010
To perform or not to perform? How strategic orientations influence the performance of Social Entrepreneurship Organizations
F Lückenbach, C Baumgarth, HJ Schmidt, J Henseler
cogent Business & Management 6 (1), 2019
132019
How diverse is corporate brand management research? Comparing schools of corporate brand management with approaches to corporate strategy
HJ Schmidt, J Redler
Journal of Product & Brand Management, 2018
122018
Does brand orientation contribute to retailers’ success? An empirical study in the South African market
HJ Schmidt, R Mason, P Steenkamp, V Mugobo
Journal of retailing and consumer services 38, 210-222, 2017
112017
Co-Creating Brands: Brand Management from a Co-Creative Perspective
N Ind, HJ Schmidt
102019
Financing for SMME start-ups, and expansion for established SMMEs, in the retail sector
J Schmidt, JP Bruwer, J Aspeling, RB Mason
Wholesale and Retail SETA and CPUT, 2016
62016
Grundlagen der innengerichteten Markenführung
HJ Schmidt
Internal branding. Wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen …, 2007
62007
Sustainable luxury: current status and perspectives for future research
J Kunz, S May, HJ Schmidt
Business Research, 1-61, 2020
52020
Personal Branding: Was Menschen zu starken Marken macht
C Spall, HJ Schmidt
Springer-Verlag, 2019
42019
Exploratory Study of Finance Accessibility for Small Retailers
HJ Schmidt, RB Mason, JP Bruwer, J Aspeling
University of Zululand MBALI Conference, 06-08, 2016
32016
Technologiemarken
C Baumgarth, J Gietl, K Kilian, HJ Schmidt
Arbeitspapiere des Expertenrats Technologiemarken, 2016
22016
Forum Markenforschung
HJ Schmidt, C Baumgarth
Springer Fachmedien Wiesbaden, 2015
22015
Forum Markenforschung 2016: Tagungsband der internationalen Konferenz „DERMARKENTAG “
C Baumgarth, HJ Schmidt
Springer-Verlag, 2017
12017
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