John Deighton
John Deighton
Professor of Business Administration, Harvard Business School
Bestätigte E-Mail-Adresse bei hbs.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Dirección de marketing
P Kotler
Pearson Education, 2001
9368*2001
Evaluation of brand extensions: The role of product feature similarity and brand concept consistency
CW Park, S Milberg, R Lawson
Journal of consumer research 18 (2), 185-193, 1991
20551991
Manage marketing by the customer equity test
RC Blattberg, J Deighton
Harvard business review 74 (4), 136-&, 1996
18771996
Managing what consumers learn from experience
SJ Hoch, J Deighton
Journal of marketing 53 (2), 1-20, 1989
15001989
Interactive marketing: Exploiting the age of addressability
RC Blattberg, J Deighton
Sloan management review 33 (1), 5-15, 1991
10891991
The future of interactive marketing.
J Deighton, M Sorrell
Harvard business review 74 (6), 151-160, 1996
7181996
Using drama to persuade
J Deighton, D Romer, J McQueen
Journal of Consumer research 16 (3), 335-343, 1989
6591989
The consumption of performance
J Deighton
Journal of consumer research 19 (3), 362-372, 1992
6241992
Interactivity's unanticipated consequences for marketers and marketing
J Deighton, L Kornfeld
Journal of Interactive marketing 23 (1), 4-10, 2009
5122009
Adding bricks to clicks: Predicting the patterns of cross-channel elasticities over time
J Avery, TJ Steenburgh, J Deighton, M Caravella
Journal of Marketing 76 (3), 96-111, 2012
5072012
The effects of advertising on brand switching and repeat purchasing
J Deighton, CM Henderson, SA Neslin
Journal of marketing research 31 (1), 28-43, 1994
4661994
The interaction of advertising and evidence
J Deighton
Journal of Consumer Research 11 (3), 763-770, 1984
4171984
Marketing and seduction: Building exchange relationships by managing social consensus
J Deighton, K Grayson
Journal of consumer research 21 (4), 660-676, 1995
4011995
Negotiated belief structures and decision performance: An empirical investigation
JP Walsh, CM Henderson, J Deighton
Organizational behavior and human decision processes 42 (2), 194-216, 1988
3991988
Seven barriers to customer equity management
D Bell, J Deighton, WJ Reinartz, RT Rust, G Swartz
Journal of service Research 5 (1), 77-85, 2002
2792002
Commentary on" exploring the implications of the internet for consumer marketing"
J Deighton
Journal of the Academy of Marketing Science 25 (4), 347-351, 1997
2191997
Forward-looking focus: can firms have adaptive foresight?
VA Zeithaml, RN Bolton, J Deighton, TL Keiningham, KN Lemon, ...
Journal of Service Research 9 (2), 168-183, 2006
2072006
Folkbiological reasoning from a cross-cultural developmental perspective: early essentialist notions are shaped by cultural beliefs.
S Waxman, D Medin, N Ross
Developmental psychology 43 (2), 294, 2007
2012007
Banner advertising: Measuring effectiveness and optimizing placement
L Sherman, J Deighton
Journal of Interactive Marketing 15 (2), 60-64, 2001
1512001
Invited commentaries on “evolving to a new dominant logic for marketing”
RN Bolton
Journal of Marketing 68 (1), 18-27, 2004
1422004
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