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Robert W Palmatier
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Factors influencing the effectiveness of relationship marketing: A meta-analysis
RW Palmatier, RP Dant, D Grewal, KR Evans
Journal of marketing 70 (4), 136-153, 2006
43562006
A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
RW Palmatier, RP Dant, D Grewal
Journal of marketing 71 (4), 172-194, 2007
12332007
Resource-based theory in marketing
IV Kozlenkova, SA Samaha, RW Palmatier
Journal of the academy of marketing science 42, 1-21, 2014
11602014
The role of customer gratitude in relationship marketing
RW Palmatier, CB Jarvis, JR Bechkoff, FR Kardes
Journal of marketing 73 (5), 1-18, 2009
11022009
Effect of service transition strategies on firm value
E Fang, RW Palmatier, JBEM Steenkamp
Journal of marketing 72 (5), 1-14, 2008
10752008
Customer loyalty to whom? Managing the benefits and risks of salesperson-owned loyalty
RW Palmatier, LK Scheer, JBEM Steenkamp
Journal of marketing research 44 (2), 185-199, 2007
8202007
Review articles: purpose, process, and structure
RW Palmatier, MB Houston, J Hulland
Journal of the Academy of Marketing Science 46, 1-5, 2018
8032018
Data privacy: Effects on customer and firm performance
KD Martin, A Borah, RW Palmatier
Journal of Marketing 81 (1), 36-58, 2017
7052017
Interfirm relational drivers of customer value
RW Palmatier
Journal of marketing 72 (4), 76-89, 2008
6582008
Influence of customer participation on creating and sharing of new product value
E Fang, RW Palmatier, KR Evans
Journal of the Academy of Marketing Science 36, 322-336, 2008
6222008
Relationship marketing
RW Palmatier
Marketing Science Institute, 2008
5882008
Building, measuring, and profiting from customer loyalty
GF Watson, JT Beck, CM Henderson, RW Palmatier
Journal of the academy of marketing science 43, 790-825, 2015
5302015
Supply chain management and retailer performance: emerging trends, issues, and implications for research and practice
S Ganesan, M George, S Jap, RW Palmatier, B Weitz
Journal of retailing 85 (1), 84-94, 2009
5022009
Creating effective online customer experiences
A Bleier, CM Harmeling, RW Palmatier
Journal of marketing 83 (2), 98-119, 2019
4832019
Relationship velocity: Toward a theory of relationship dynamics
RW Palmatier, MB Houston, RP Dant, D Grewal
Journal of Marketing 77 (1), 13-30, 2013
4542013
Poisoning relationships: Perceived unfairness in channels of distribution
SA Samaha, RW Palmatier, RP Dant
Journal of marketing 75 (3), 99-117, 2011
4462011
Review of the theoretical underpinnings of loyalty programs
CM Henderson, JT Beck, RW Palmatier
Journal of Consumer Psychology 21 (3), 256-276, 2011
4062011
Dynamic relationship marketing
JZ Zhang, GF Watson Iv, RW Palmatier, RP Dant
Journal of marketing 80 (5), 53-75, 2016
3802016
Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes
RW Palmatier, LK Scheer, MB Houston, KR Evans, S Gopalakrishna
International Journal of Research in Marketing 24 (3), 210-223, 2007
3732007
The role of culture in international relationship marketing
SA Samaha, JT Beck, RW Palmatier
Journal of Marketing 78 (5), 78-98, 2014
3612014
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Articles 1–20