| Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities A Marchand, T Hennig-Thurau Journal of Interactive Marketing 27 (3), 141-157, 2013 | 197 | 2013 |
| Can Automated Group Recommender Systems Help Consumers Make Better Choices? T Hennig-Thurau, A Marchand, P Marx Journal of Marketing 76 (5), 89-109, 2012 | 46 | 2012 |
| The relationship between reviewer judgments and motion picture success: re-analysis and extension T Hennig-Thurau, A Marchand, B Hiller Journal of Cultural Economics, 1-35, 2012 | 41 | 2012 |
| Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success A Marchand, T Hennig-Thurau, C Wiertz International Journal of Research in Marketing 34 (2), 336-354, 2017 | 34 | 2017 |
| When James Bond shows off his Omega: does product placement affect its media host? A Marchand, T Hennig-Thurau, S Best European Journal of Marketing 49 (9/10), 1666-1685, 2015 | 17 | 2015 |
| The power of an installed base to combat lifecycle decline: The case of video games A Marchand International Journal of Research in Marketing 33 (1), 140-154, 2016 | 16 | 2016 |
| Increasing consumers' understanding of recommender results: a preference-based hybrid algorithm with strong explanatory power P Marx, T Hennig-Thurau, A Marchand Proceedings of the fourth ACM conference on Recommender systems, 297-300, 2010 | 8 | 2010 |
| How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms A Marchand, M Paul, T Hennig-Thurau, G Puchner Journal of Service Research 20 (2), 105-119, 2017 | 3 | 2017 |
| Empfehlungssysteme für Gruppen: Entscheidungsunterstützung für den gemeinsamen Konsum hedonischer Produkte A Marchand BoD–Books on Demand, 2012 | 3 | 2012 |
| Marketing bei Spielfilmen-Marketing-Mix des ersten Kinostart-Wochenendes A Marchand GRIN Verlag, 2007 | 2 | 2007 |
| Multiplayer Features and Game Success A Marchand New Perspectives on the Social Aspects of Digital Gaming, 97-112, 2017 | 1 | 2017 |
| How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores: An Abstract AK Knapp, A Marchand, T Hennig-Thurau Creating Marketing Magic and Innovative Future Marketing Trends, 301-301, 2017 | 1 | 2017 |
| Joint consumption challenges in groups A Marchand Journal of Consumer Marketing 31 (6/7), 483-493, 2014 | 1 | 2014 |
| Understanding Sustainable Decision-Making of Young Consumers S Speidel, A Marchand Advances in Consumer Research 39, 778-779, 2011 | 1 | 2011 |
| Social Media Resources as Strategic Determinants of Social Media Marketing Effectiveness A Marchand, T Hennig-Thurau, J Flemming | | 2018 |
| Content-Related Guidelines for Student Papers and Theses in Marketing A Marchand | | 2018 |
| Do Firms Need New Strategic Resources in a Digital Environment? A Marchand, T Hennig-Thurau, J Flemming Proceedings of the 47th EMAC Annual Conference, 2018 | | 2018 |
| Correlates of Consumer Confinement VW Mitchell, T Hennig-Thurau, S Feiereisen, A Marchand ACR Latin American Advances, 2017 | | 2017 |
| Entertainment Media Marketing: Key Drivers of Motion Picture and Video Game Success A Marchand Habilitationsschrift, 2016 | | 2016 |
| Do Multiplayer Features Influence the Short- and Long-Term Success of Video Games? A Marchand nternational Conference on the Social Aspects of Digital Gaming, Münster, 2014 | | 2014 |
Thorsten Hennig-ThurauUniversity of MuensterBestätigte E-Mail-Adresse bei wiwi.uni-muenster.de