Tarun Kushwaha
Tarun Kushwaha
Professor of Marketing, George Mason University
Bestätigte E-Mail-Adresse bei gmu.edu - Startseite
Zitiert von
Zitiert von
Crafting integrated multichannel retailing strategies
J Zhang, PW Farris, JW Irvin, T Kushwaha, TJ Steenburgh, BA Weitz
Journal of Interactive Marketing 24 (2), 168-180, 2010
Are multichannel customers really more valuable? The moderating role of product category characteristics
T Kushwaha, V Shankar
Journal of Marketing 77 (4), 67-85, 2013
New product preannouncements and shareholder value: Don't make promises you can't keep
A Sorescu, V Shankar, T Kushwaha
Journal of Marketing Research 44 (3), 468-489, 2007
Marketing communication strategies and consumer financial decision making: The role of national culture
JA Petersen, T Kushwaha, V Kumar
Journal of Marketing 79 (1), 44-63, 2015
The impact of product recalls on future product reliability and future accidents: Evidence from the automobile industry
K Kalaignanam, T Kushwaha, M Eilert
Journal of Marketing 77 (2), 41-57, 2013
The effect of CRM outsourcing on shareholder value: A contingency perspective
K Kalaignanam, T Kushwaha, JBEM Steenkamp, KR Tuli
Management Science 59 (3), 748-769, 2013
Marketing operations efficiency and the Internet: An organizing framework
K Kalaignanam, T Kushwaha, P Varadarajan
Journal of Business Research 61 (4), 300-308, 2008
Single channel vs. multichannel retail customers: correlates and consequences
TL Kushwaha, V Shankar
Texas A&M University, College Station, TX 77845, 2008
Single channel vs. multichannel customers: determinants and value to retailers
T Kushwaha, V Shankar
Working Pper, Texas A&M University, College Station, TX 77845, 2007
Do high and low inventory turnover retailers respond differently to demand shocks?
S Kesavan, T Kushwaha, V Gaur
Manufacturing & Service Operations Management 18 (2), 198-215, 2016
How does web personalization create value for online retailers? Lower cash flow volatility or enhanced cash flows
K Kalaignanam, T Kushwaha, K Rajavi
Journal of Retailing 94 (3), 265-279, 2018
Multichannel shopping behavior: antecedents and implications for channel and customer equity
TL Kushwaha, V Shankar
working paper, Texas A&M University, College Station, 2005
Differences in retail inventory investment behavior during macroeconomic shocks: Role of service level
S Kesavan, T Kushwaha
Production and Operations Management 23 (12), 2118-2136, 2014
Optimal allocation of marketing efforts by customer-channel segment
T Kushwaha, V Shankar
MSI Reports 7, 207, 2007
In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities
K Rajavi, T Kushwaha, JBEM Steenkamp
Journal of Consumer Research 46 (4), 651-670, 2019
Psychic distance and performance of MNCs during marketing crises
IM Dinner, T Kushwaha, JBEM Steenkamp
Journal of International Business Studies 50 (3), 339-364, 2019
The differential impact of new product development “make/buy” choices on immediate and future product quality: insights from the automobile industry
K Kalaignanam, T Kushwaha, TA Swartz
Journal of Marketing 81 (6), 1-23, 2017
An empirical analysis of cross-channel effects in a multichannel environment
V Shankar, T Kushwaha
Working Paper, Texas A&M University, TX 77843, 2008
Essays on multichannel marketing
TL Kushwaha
Dissertation Abstracts International 68 (09), 2007
Optimal multichannel allocation of marketing efforts
TL Kushwaha, V Shankar
Unpublished manuscript, Texas A&M University, 2006
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