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Jiyang Bae
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Conditioning effect of prior reputation on perception of corporate giving
J Bae, GT Cameron
Public Relations Review 32 (2), 144-150, 2006
3282006
The influence of cultural aspects on public perception of the importance of CSR activity and purchase intention in Korea
J Bae, S Kim
Asian Journal of Communication 23 (1), 68-85, 2013
512013
Korean practitioners and journalists: Relational influences in news selection
Y Kim, J Bae
Public Relations Review 32 (3), 241-245, 2006
312006
Cross-cultural differences in concrete and abstract corporate social responsibility (CSR) campaigns: Perceived message clarity and perceived CSR as mediators
S Kim, J Bae
International Journal of Corporate Social Responsibility 1, 1-14, 2016
302016
Generating conflict for greater good: Utilizing contingency theory to assess Black and mainstream newspapers as public relations vehicles to promote better health among African …
CY Lumpkins, J Bae, GT Cameron
Public Relations Review 36 (1), 73-77, 2010
252010
Socio-contextual influences on the Korean news media's interpretation of Samsung's $847.6 million donation
J Bae, SA Park
Journal of Public Relations Research 23 (2), 141-166, 2011
192011
Consumer evaluations of cable network brand extensions: A case study of the discovery channels
BH Chang, J Bae, SE Lee
Journal of Media Business Studies 1 (2), 47-71, 2004
142004
The effects of prior reputation and type and duration of charitable donation on celebrities’ personal public relations: An investigation based on attribution theory
S Hwang, J Bae, HJ Kim
Asian Journal of Communication 27 (3), 304-321, 2017
112017
Stigmatizing effects of prosocial alcohol and tobacco e-sponsorships
S Rodgers, J Bae
Social Marketing Quarterly 13 (1), 15-30, 2007
92007
Testing the “line” between news and advertising: the effects of sponsor association on the content and credibility of four e-newspapers
S Rodgers, J Lim, J Bae
Annual Meeting of the International Communication Association, 05-25, 2009
52009
The mediating effect of inferred sponsor motive on corporate credibility: When high congruity sponsorships fail
S Rodgers, J Bae
American Academy of Advertising. Conference. Proceedings, 127, 2005
52005
Influence of the gender of reporters, news topics, and circulation size on framing of public relations
J Lim, J Bae
Public Relations Journal 3 (1), 1-17, 2009
32009
Exploring factors affecting the evaluation of cable network brand extension
BH Chang, J Bae, SE Lee
Proceedings of the 6th World Media Economics Conference, 2004
32004
Factors affecting city image during the COVID-19 era
S Hwang, J Bae, S Kim, HJ Kim
Asian Journal for Public Opinion Research 10 (1), 23-50, 2022
22022
Measuring the organizational-level value of corporate philanthropic activity: Path analysis of corporate philanthropic activity on bottom-line through reputation
J Bae
University of Florida, 2004
12004
Tainted gift?: harmful effects of a bad profit company's corporate social responsibility activity on the associated good nonprofit organization's future
J Bae
University of Missouri--Columbia, 2006
2006
Exploring Factors Affecting the Evaluation of Cable Network Brand Extension
J Bae, SE Lee
2004
TAINTED GIFT?: HARMFUL EFFECTS OF A PROFIT COMPANY’S CORPORATE SOCIAL RESPONSIBILITY ACTIVITY ON THE ASSOCIATED NONPROFIT ORGANIZATION’S FUTURE
J Bae
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