| Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth A Lopez, E Guerra, B Gonzalez, S Madero Journal of Marketing Analytics 8, 203-223, 2020 | 40 | 2020 |
| Do sensory reviews make more sense? The mediation of objective perception in online review helpfulness A Lopez, R Garza Journal of Research in Interactive Marketing 16 (3), 438-456, 2022 | 38 | 2022 |
| Children and their brands: how young consumers relate to brands A Lopez, R Rodriguez Journal of Consumer Marketing 35 (2), 130-142, 2018 | 36 | 2018 |
| Consumer bias against evaluations received by artificial intelligence: the mediation effect of lack of transparency anxiety A Lopez, R Garza Journal of Research in Interactive Marketing 17 (6), 831-847, 2023 | 16 | 2023 |
| If I indulge first, I will eat less overall: The unexpected interaction effect of indulgence and presentation order on consumption. D Flores, M Reimann, R Castaño, A Lopez Journal of Experimental Psychology: Applied 25 (2), 162, 2019 | 14 | 2019 |
| Consumer behavior on social media: A thematic exploration and an agenda for future inquiry A Lopez, R Castaño Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges …, 2019 | 10 | 2019 |
| Can we get back together? Measuring brand relationship breakup A Lopez Journal of Consumer Behaviour 20 (3), 681-694, 2021 | 7 | 2021 |
| Measuring innovation culture: A synthesis of the innovation culture construct and identification of its research clusters R Garza, A Lopez Multidisciplinary Business Review 13 (1), 42-55, 2020 | 6 | 2020 |
| Children’s relationships with brands: intergenerational and transgressions M Chaudhary, A Lopez, R Rodriguez Marketing Intelligence & Planning 38 (1), 75-88, 2020 | 5 | 2020 |
| When Brand Narratives Are Written in Metaphoric Terms, Can They Weaken Self-Brand Connections? SF Do, M Reimann, A López, R Castaño Journal of the Association for Consumer Research 9 (1), 21-31, 2024 | 2 | 2024 |
| The Positive and Negative Effects of Brand Transgressions on Brand Relationships A Lopez, M Reimann, R Castaño Advances in Consumer Research 46, 170-176, 2018 | | 2018 |
| Augmented Reality, Augmented Trust: How Augmented Reality Enhances Consumer Trust in Online Shopping A Lopez, R Rodriguez, C Quintanilla, R Castaño Advances in Consumer Research 46, 889-889, 2018 | | 2018 |
| Metaphorically Transgressing the Brand Relationship: The Interactive Effects of Relationship Metaphors and Brand Transgressions on Brand Relationships AL Hernández EGADE Business School, Instituto Tecnologico y de Estudios Superiores de …, 2018 | | 2018 |
| El efecto de la diversidad en el desempeño social corporativo: Un análisis empírico A López Ciencias Administrativas. Teoría y Praxis 13 (1), 11-27, 2017 | | 2017 |
| 2-C:“We Are Breaking Up”: the Direct and Mediating Effects of Conceptual Metaphors on Brand Relationships A Lopez, M Reimann, R Castaño ACR North American Advances, 2017 | | 2017 |
| Si me gusta mi oficina me quedo: análisis de los componentes del compromiso de los empleados A Lopez, I Zarate, J Avila Congreso Internacional de Investigación en Ciencias Administrativas 21 (1 …, 2017 | | 2017 |
| The effect of diversity on corporate social performance: An empirical analysis A Lopez Ciencias Administrativas. Teoría y Praxis 13 (1), 11-27, 2017 | | 2017 |
| Journal of Research in Interactive Marketing HBAF Okoe | | |
