Dave Reibstein
Dave Reibstein
Wharton
Bestätigte E-Mail-Adresse bei wharton.upenn.edu
Titel
Zitiert von
Zitiert von
Jahr
An empirical pooling approach for estimating marketing mix elasticities with PIMS data
V Ramaswamy, WS DeSarbo, DJ Reibstein, WT Robinson
Marketing Science 12 (1), 103-124, 1993
9011993
Marketing metrics: The definitive guide to measuring marketing performance
PW Farris, N Bendle, PE Pfeifer, D Reibstein
Pearson Education, 2010
8512010
What attracts customers to online stores, and what keeps them coming back?
DJ Reibstein
Journal of the academy of Marketing Science 30 (4), 465, 2002
5912002
Guest editorial: is marketing academia losing its way?
DJ Reibstein, G Day, J Wind
Journal of Marketing 73 (4), 1-3, 2009
3992009
Marketing metrics
PW Farris
Pearson Education India, 2016
3262016
Brand equity and vertical product line extent
T Randall, K Ulrich, D Reibstein
Marketing science 17 (4), 356-379, 1998
2801998
Wharton on dynamic competitive strategy
GS Day, DJ Reibstein, RE Gunther
John Wiley & Sons, 1997
2791997
The effect of differences in the number of attribute levels on conjoint results
DR Wittink, L Krishnamurthi, DJ Reibstein
Marketing Letters 1 (2), 113-123, 1990
2491990
Dashboards as a service: why, what, how, and what research is needed?
K Pauwels, T Ambler, BH Clark, P LaPointe, D Reibstein, B Skiera, ...
Journal of service research 12 (2), 175-189, 2009
2412009
A dinâmica da estratégia competitiva
GS Day, DJ Reibstein
Campus, 1999
2321999
Choosing the right metrics to maximize profitability and shareholder value
JA Petersen, L McAlister, DJ Reibstein, RS Winer, V Kumar, G Atkinson
Journal of Retailing 85 (1), 95-111, 2009
2112009
An investigation into the order of the brand choice process
FM Bass, MM Givon, MU Kalwani, D Reibstein, GP Wright
Marketing Science 3 (4), 267-287, 1984
1831984
Factors affecting coupon redemption rates
DJ Reibstein, PA Traver
Journal of Marketing 46 (4), 102-113, 1982
1771982
Competitive marketing behavior in industrial markets
V Ramaswamy, H Gatignon, DJ Reibstein
Journal of Marketing 58 (2), 45-55, 1994
1731994
Market share and distribution: A generalization, a speculation, and some implications
DJ Reibstein, PW Farris
Marketing Science 14 (3_supplement), G190-G202, 1995
1661995
Optimal product line pricing: The influence of elasticities and cross-elasticities
DJ Reibstein, H Gatignon
Journal of marketing research 21 (3), 259-267, 1984
1571984
How prices expenditures and profits are linked? Comment prix, dépenses et profits sont liés?
PW Farris, DJ Reibstein
Harvard Business Review 57 (6), 173-184, 1979
1351979
Conjoint analysis reliability: Empirical findings
D Reibstein, JEG Bateson, W Boulding
Marketing Science 7 (3), 271-286, 1988
1261988
Marketing metrics and financial performance
DR Lehmann, DJ Reibstein
Marketing Science Inst., 2006
1252006
Metrics for linking marketing to financial performance
RK Srivastava, DJ Reibstein
Marketing Science Institute, 2005
1252005
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