Charlotte Mason
Charlotte Mason
Professor of Marketing, University of Georgia
Verified email at terry.uga.edu
Title
Cited by
Cited by
Year
Market orientation, marketing capabilities, and firm performance
NA Morgan, DW Vorhies, CH Mason
Strategic Management Journal 30 (8), 909-920, 2009
15892009
Collinearity, power, and interpretation of multiple regression analysis
CH Mason, WD Perreault Jr
Journal of Marketing Research, 268-280, 1991
14631991
An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior
S Im, BL Bayus, CH Mason
Journal of the Academy of Marketing Science 31 (1), 61-73, 2003
7762003
Nonlinear least squares estimation of new product diffusion models
V Srinivasan, CH Mason
Marketing science 5 (2), 169-178, 1986
6721986
Defection detection: Measuring and understanding the predictive accuracy of customer churn models
SA Neslin, S Gupta, W Kamakura, J Lu, CH Mason
Journal of marketing research 43 (2), 204-211, 2006
5912006
Visual representation: Implications for decision making
NH Lurie, CH Mason
Journal of Marketing 71 (1), 160-177, 2007
4472007
Responses to information incongruency in advertising: The role of expectancy, relevancy, and humor
YH Lee, C Mason
Journal of Consumer Research 26 (2), 156-169, 1999
4041999
Characteristic, beneficial, and image attributes in consumer judgments of similarity and preference
R Lefkoff-Hagius, CH Mason
Journal of Consumer Research 20 (1), 100-110, 1993
3371993
Does innate consumer innovativeness relate to new product/service adoption behavior? The intervening role of social learning via vicarious innovativeness
S Im, CH Mason, MB Houston
Journal of the Academy of Marketing Science 35 (1), 63-75, 2007
2172007
The link between attractiveness of “extrabrand” attributes and the adoption of innovations
TC Boyd, CH Mason
Journal of the Academy of Marketing Science 27 (3), 306, 1999
2101999
An approach for identifying cannibalization within product line extensions and multi-brand strategies
CH Mason, GR Milne
Journal of Business Research 31 (2-3), 163-170, 1994
1871994
Agility in retail banking: A numerical taxonomy of strategic service groups
LJ Menor, AV Roth, CH Mason
Manufacturing & Service Operations Management 3 (4), 273-292, 2001
1752001
CRM in sales-intensive organizations: A review and future directions
JF Tanner Jr, M Ahearne, TW Leigh, CH Mason, WC Moncrief
Journal of Personal Selling & Sales Management 25 (2), 169-180, 2005
1412005
Issues and perspectives in global customer relationship management
B Ramaseshan, D Bejou, SC Jain, C Mason, J Pancras
Journal of Service Research 9 (2), 195-207, 2006
1212006
An Evaluation of Estimation Procedures for New Product Diffusion Models
V Mahajan, V Srinivasan, C Mason
Innovation Diffusion Models of New Product Acceptance, 203-234, 1986
1201986
OPTIMAL DATABASE MARKETING (BOOK)
RG Drozdenko, PD Drake
Journal of Marketing Research 39 (4), 499-501, 2002
94*2002
OPTIMAL DATABASE MARKETING (BOOK).
RG Drozdenko, PD Drake
Journal of Marketing Research 39 (4), 499-501, 2002
94*2002
New product entries and product class demand
CH Mason
Marketing Science 9 (1), 58-73, 1990
841990
The role of tangible and intangible attributes in similarity and preference judgments
R Lefkoff-Hagius, CH Mason
ACR North American Advances, 1990
501990
Emotionality and Semantic Onsets: Exploring Orienting Attention Responses in Advertising
JH Nielsen, SA Shapiro, CH Mason
Journal of Marketing Research 47 (6), 1138-1150, 2010
492010
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