Charles F. Hofacker

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Koautoren

Jamie MurphyUniversity of Eastern Finland; Lead Academic, Google AdGrants Online MarketingBestätigte E-Mail-Adresse bei uef.fi
Ronald GoldsmithProfessor of Marketing, Florida State UniversityBestätigte E-Mail-Adresse bei business.fsu.edu
Margherita PaganiSKEMA Business SchoolBestätigte E-Mail-Adresse bei skema.edu
sandro castaldoBocconi UniversityBestätigte E-Mail-Adresse bei sdabocconi.it
Eileen BridgesProfessor of Marketing, Kent State UniversityBestätigte E-Mail-Adresse bei alumni.caltech.edu
Puneet ManchandaIsadore and Leon Winkelman Professor, Professor of Marketing, Ross School of Business, University ofBestätigte E-Mail-Adresse bei umich.edu
James J. HoffmanNew Mexico State UniversityBestätigte E-Mail-Adresse bei nmsu.edu
Lauren I. LabrecqueAssociate Professor of Marketing, University of Rhode IslandBestätigte E-Mail-Adresse bei uri.edu
Thomas P NovakThe George Washington UniversityBestätigte E-Mail-Adresse bei gwu.edu
Charla MathwickAssociate Professor of Marketing, Portland State UniversityBestätigte E-Mail-Adresse bei pdx.edu
Esther SwilleyKansas State UniversityBestätigte E-Mail-Adresse bei ksu.edu
Prasad A. NaikUniversity of California DavisBestätigte E-Mail-Adresse bei ucdavis.edu
Venkatesh ShankarTexas A&M UniversityBestätigte E-Mail-Adresse bei mays.tamu.edu
Alladi VenkateshUniversity of California IrvineBestätigte E-Mail-Adresse bei uci.edu
Ulrike GretzelSenior Fellow, University of Southern CaliforniaBestätigte E-Mail-Adresse bei usc.edu
Nicholas H. LurieVoya Financial Professor and Professor of Marketing, University of ConnecticutBestätigte E-Mail-Adresse bei uconn.edu
Ko de RuyterKing's College, King's Business School, London, United KingdomBestätigte E-Mail-Adresse bei kcl.ac.uk
Thorsten Hennig-ThurauUniversity of MuensterBestätigte E-Mail-Adresse bei wiwi.uni-muenster.de
Edward C MalthouseNorthwestern University: integrated marketing communications, industrial engineering and mgmt sciBestätigte E-Mail-Adresse bei northwestern.edu
Elizabeth GoldsmithProfessor of Family Resource Management, Florida State UniversityBestätigte E-Mail-Adresse bei fsu.edu

Charles F. Hofacker

Carl DeSantis Prof. of Business Administration and Prof. of Marketing, Florida State University

Bestätigte E-Mail-Adresse bei business.fsu.edu - Startseite

Marketing Interactive Marketing Digital Marketing Marketing Analytics


Titel Nach Zitationen sortieren Nach Jahr sortieren Nach Titel sortieren	Zitiert von Zitiert von	Jahr
Measuring consumer innovativeness RE Goldsmith, CF Hofacker Journal of the academy of marketing science 19 (3), 209-221, 1991	2029	1991
Mobile marketing in the retailing environment: current insights and future research avenues V Shankar, A Venkatesh, C Hofacker, P Naik Journal of interactive marketing 24 (2), 111-120, 2010	831	2010
Consumer power: Evolution in the digital age LI Labrecque, J vor dem Esche, C Mathwick, TP Novak, CF Hofacker Journal of interactive marketing 27 (4), 257-269, 2013	413	2013
Gamification and mobile marketing effectiveness CF Hofacker, K De Ruyter, NH Lurie, P Manchanda, J Donaldson Journal of Interactive Marketing 34, 25-36, 2016	342	2016
Marketing the pinball way: Understanding how social media change the generation of value for consumers and companies T Hennig-Thurau, CF Hofacker, B Bloching Journal of interactive marketing 27 (4), 237-241, 2013	321	2013
The influence of personality on active and passive use of social networking sites M Pagani, CF Hofacker, RE Goldsmith Psychology & Marketing 28 (5), 441-456, 2011	283	2011
Internet Marketing, Third Edition CF Hofacker John Wiley & Sons, 2001	262*	2001
Technological disruptions in services: lessons from tourism and hospitality D Buhalis, T Harwood, V Bogicevic, G Viglia, S Beldona, C Hofacker Journal of Service Management, 2019	213	2019
Effects of design factors on store image and expectation of merchandise quality in web-based stores J Oh, SS Fiorito, H Cho, CF Hofacker Journal of Retailing and Consumer Services 15 (4), 237-249, 2008	199	2008
Big data and consumer behavior: Imminent opportunities CF Hofacker, EC Malthouse, F Sultan Journal of consumer marketing, 2016	182	2016
Primacy and recency effects on clicking behavior J Murphy, C Hofacker, R Mizerski Journal of computer-mediated communication 11 (2), 522-535, 2006	162	2006
E-services: a synthesis and research agenda CF Hofacker, RE Goldsmith, E Bridges, E Swilley Journal of Value Chain Management 1 (1/2), 13-44, 2007	150	2007
Dawning of the age of robots in hospitality and tourism: Challenges for teaching and research J Murphy, C Hofacker, U Gretzel European Journal of Tourism Research 15 (2017), 104-111, 2017	147	2017
World Wide Web banner advertisement copy testing CF Hofacker, J Murphy European Journal of Marketing, 1998	140	1998
Information as a product: not goods, not services J Freiden, R Goldsmith, S Takacs, C Hofacker Marketing Intelligence & Planning, 1998	122	1998
Testing the assumptions underlying tetrachoric correlations B Muthén, C Hofacker Psychometrika 53 (4), 563-577, 1988	107	1988
Customer information sharing with e-vendors: The roles of incentives and trust K Premazzi, S Castaldo, M Grosso, P Raman, S Brudvig, CF Hofacker International Journal of Electronic Commerce 14 (3), 63-91, 2010	103	2010
Eight social media challenges for marketing managers CF Hofacker, D Belanche Spanish Journal of Marketing-ESIC 20 (2), 73-80, 2016	101	2016
What makes information in online consumer reviews diagnostic over time? The role of review relevancy, factuality, currency, source credibility and ranking score R Filieri, CF Hofacker, S Alguezaui Computers in Human Behavior 80, 122-131, 2018	94	2018
Looking back and looking forward with interactive marketing E Malthouse, C Hofacker Journal of Interactive Marketing 24 (3), 181-184, 2010	93	2010

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