Charles F. Hofacker
Charles F. Hofacker
Carl DeSantis Prof. of Business Administration and Prof. of Marketing, Florida State University
Bestätigte E-Mail-Adresse bei business.fsu.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Measuring consumer innovativeness
RE Goldsmith, CF Hofacker
Journal of the academy of marketing science 19 (3), 209-221, 1991
19911991
Mobile marketing in the retailing environment: current insights and future research avenues
V Shankar, A Venkatesh, C Hofacker, P Naik
Journal of interactive marketing 24 (2), 111-120, 2010
8042010
Consumer power: Evolution in the digital age
LI Labrecque, J vor dem Esche, C Mathwick, TP Novak, CF Hofacker
Journal of interactive marketing 27 (4), 257-269, 2013
3992013
Gamification and mobile marketing effectiveness
CF Hofacker, K De Ruyter, NH Lurie, P Manchanda, J Donaldson
Journal of Interactive Marketing 34, 25-36, 2016
3152016
Marketing the pinball way: Understanding how social media change the generation of value for consumers and companies
T Hennig-Thurau, CF Hofacker, B Bloching
Journal of interactive marketing 27 (4), 237-241, 2013
3122013
The influence of personality on active and passive use of social networking sites
M Pagani, CF Hofacker, RE Goldsmith
Psychology & Marketing 28 (5), 441-456, 2011
2692011
Internet Marketing, Third Edition
CF Hofacker
John Wiley & Sons, 2001
260*2001
Effects of design factors on store image and expectation of merchandise quality in web-based stores
J Oh, SS Fiorito, H Cho, CF Hofacker
Journal of Retailing and Consumer Services 15 (4), 237-249, 2008
1942008
Big data and consumer behavior: Imminent opportunities
CF Hofacker, EC Malthouse, F Sultan
Journal of consumer marketing, 2016
1732016
Technological disruptions in services: lessons from tourism and hospitality
D Buhalis, T Harwood, V Bogicevic, G Viglia, S Beldona, C Hofacker
Journal of Service Management, 2019
1722019
Primacy and recency effects on clicking behavior
J Murphy, C Hofacker, R Mizerski
Journal of computer-mediated communication 11 (2), 522-535, 2006
1542006
E-services: a synthesis and research agenda
CF Hofacker, RE Goldsmith, E Bridges, E Swilley
Journal of Value Chain Management 1 (1/2), 13-44, 2007
1502007
World Wide Web banner advertisement copy testing
CF Hofacker, J Murphy
European Journal of Marketing, 1998
1391998
Dawning of the age of robots in hospitality and tourism: Challenges for teaching and research
J Murphy, C Hofacker, U Gretzel
European Journal of Tourism Research 15 (2017), 104-111, 2017
1332017
Information as a product: not goods, not services
J Freiden, R Goldsmith, S Takacs, C Hofacker
Marketing Intelligence & Planning, 1998
1201998
Testing the assumptions underlying tetrachoric correlations
B Muthén, C Hofacker
Psychometrika 53 (4), 563-577, 1988
1051988
Customer information sharing with e-vendors: The roles of incentives and trust
K Premazzi, S Castaldo, M Grosso, P Raman, S Brudvig, CF Hofacker
International Journal of Electronic Commerce 14 (3), 63-91, 2010
1012010
Eight social media challenges for marketing managers
CF Hofacker, D Belanche
Spanish Journal of Marketing-ESIC 20 (2), 73-80, 2016
942016
Looking back and looking forward with interactive marketing
E Malthouse, C Hofacker
Journal of Interactive Marketing 24 (3), 181-184, 2010
912010
What makes information in online consumer reviews diagnostic over time? The role of review relevancy, factuality, currency, source credibility and ranking score
R Filieri, CF Hofacker, S Alguezaui
Computers in Human Behavior 80, 122-131, 2018
832018
Das System kann den Vorgang jetzt nicht ausführen. Versuchen Sie es später erneut.
Artikel 1–20