Charles F. Hofacker

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Koautoren

Jamie MurphyUniversity of Eastern FinlandBestätigte E-Mail-Adresse bei uef.fi
Ronald GoldsmithProfessor of Marketing, Florida State UniversityBestätigte E-Mail-Adresse bei business.fsu.edu
Margherita PAGANIFull Professor PhD, HDR, in Digital and Artificial Intelligence in Marketing, SKEMA Business SchoolBestätigte E-Mail-Adresse bei skema.edu
sandro castaldoBocconi UniversityBestätigte E-Mail-Adresse bei sdabocconi.it
Eileen BridgesProfessor of Marketing, Kent State UniversityBestätigte E-Mail-Adresse bei alumni.caltech.edu
Puneet ManchandaIsadore and Leon Winkelman Professor, Professor of Marketing, Ross School of Business, University ofBestätigte E-Mail-Adresse bei umich.edu
Kishore Gopalakrishna PillaiDistinguished Professor of Marketing, Rajagiri Business School, KochiBestätigte E-Mail-Adresse bei rajagiri.edu
Ulrike GretzelSenior Fellow, University of Southern CaliforniaBestätigte E-Mail-Adresse bei usc.edu
Vanja BogicevicClinical Assistant Professor, New York UniversityBestätigte E-Mail-Adresse bei nyu.edu
Nicholas H. LurieVoya Financial Professor and Professor of Marketing, University of ConnecticutBestätigte E-Mail-Adresse bei uconn.edu
Ko de RuyterKing's College, King's Business School, London, United KingdomBestätigte E-Mail-Adresse bei kcl.ac.uk
Lauren I. LabrecqueAssociate Professor of Marketing, University of Rhode IslandBestätigte E-Mail-Adresse bei uri.edu
Thomas P NovakThe George Washington UniversityBestätigte E-Mail-Adresse bei gwu.edu
Charla MathwickEmeritus Professor of Marketing, Portland State UniversityBestätigte E-Mail-Adresse bei pdx.edu
James J. HoffmanNew Mexico State UniversityBestätigte E-Mail-Adresse bei nmsu.edu
Prasad A. NaikUniversity of California DavisBestätigte E-Mail-Adresse bei ucdavis.edu
Venkatesh ShankarTexas A&M UniversityBestätigte E-Mail-Adresse bei mays.tamu.edu
Alladi VenkateshUniversity of California IrvineBestätigte E-Mail-Adresse bei uci.edu
Thorsten Hennig-ThurauUniversity of MuensterBestätigte E-Mail-Adresse bei wiwi.uni-muenster.de
Esther SwilleyKansas State UniversityBestätigte E-Mail-Adresse bei ksu.edu

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Charles F. Hofacker

Persis Rockwood Professor of Marketing, Florida State University

Bestätigte E-Mail-Adresse bei business.fsu.edu - Startseite

Marketing Bayesian Statistics Marketing Analytics Digital Marketing


Titel Nach Zitationen sortieren Nach Jahr sortieren Nach Titel sortieren	Zitiert von Zitiert von	Jahr
Measuring consumer innovativeness RE Goldsmith, CF Hofacker Journal of the academy of marketing science 19, 209-221, 1991	2294	1991
Mobile marketing in the retailing environment: current insights and future research avenues V Shankar, A Venkatesh, C Hofacker, P Naik Journal of interactive marketing 24 (2), 111-120, 2010	981	2010
Technological disruptions in services: lessons from tourism and hospitality D Buhalis, T Harwood, V Bogicevic, G Viglia, S Beldona, C Hofacker Journal of Service Management 30 (4), 484-506, 2019	610	2019
Gamification and mobile marketing effectiveness CF Hofacker, K De Ruyter, NH Lurie, P Manchanda, J Donaldson Journal of Interactive Marketing 34 (1), 25-36, 2016	577	2016
Consumer power: Evolution in the digital age LI Labrecque, J Vor Dem Esche, C Mathwick, TP Novak, CF Hofacker Journal of Interactive Marketing 27 (4), 257-269, 2013	558	2013
Marketing the pinball way: Understanding how social media change the generation of value for consumers and companies T Hennig-Thurau, CF Hofacker, B Bloching Journal of interactive marketing 27 (4), 237-241, 2013	421	2013
The influence of personality on active and passive use of social networking sites M Pagani, CF Hofacker, RE Goldsmith Psychology & Marketing 28 (5), 441-456, 2011	359	2011
Internet marketing CF Hofacker Digital Springs (Dripping Springs, TX), 1999	297	1999
Big data and consumer behavior: Imminent opportunities CF Hofacker, EC Malthouse, F Sultan Journal of consumer marketing 33 (2), 89-97, 2016	291	2016
Dawning of the age of robots in hospitality and tourism: Challenges for teaching and research J Murphy, C Hofacker, U Gretzel European Journal of Tourism Research 15 (2017), 104-111, 2017	277	2017
Effects of design factors on store image and expectation of merchandise quality in web-based stores J Oh, SS Fiorito, H Cho, CF Hofacker Journal of Retailing and Consumer Services 15 (4), 237-249, 2008	266	2008
Brave new world? On AI and the management of customer relationships B Libai, Y Bart, S Gensler, CF Hofacker, A Kaplan, K Kötterheinrich, ... Journal of Interactive Marketing 51 (1), 44-56, 2020	228	2020
What makes information in online consumer reviews diagnostic over time? The role of review relevancy, factuality, currency, source credibility and ranking score R Filieri, CF Hofacker, S Alguezaui Computers in Human Behavior 80, 122-131, 2018	217	2018
Primacy and recency effects on clicking behavior J Murphy, C Hofacker, R Mizerski Journal of computer-mediated communication 11 (2), 522-535, 2006	212	2006
E-services: a synthesis and research agenda CF Hofacker, RE Goldsmith, E Bridges, E Swilley Journal of Value Chain Management 1 (1/2), 13-44, 2007	167	2007
Eight social media challenges for marketing managers CF Hofacker, D Belanche Spanish Journal of Marketing-ESIC 20 (2), 73-80, 2016	161	2016
World Wide Web banner advertisement copy testing CF Hofacker, J Murphy European Journal of Marketing 32 (7/8), 703-712, 1998	146	1998
Customer information sharing with e-vendors: The roles of incentives and trust K Premazzi, S Castaldo, M Grosso, P Raman, S Brudvig, CF Hofacker International Journal of Electronic Commerce 14 (3), 63-91, 2010	136	2010
Information as a product: not goods, not services J Freiden, R Goldsmith, S Takacs, C Hofacker Marketing Intelligence & Planning 16 (3), 210-220, 1998	130	1998
Adding store to web: migration and synergy effects in multi-channel retailing E Fornari, D Fornari, S Grandi, M Menegatti, CF Hofacker International Journal of Retail & Distribution Management 44 (6), 658-674, 2016	120	2016

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