| The effects of entrepreneurial proclivity and market orientation on business performance K Matsuno, JT Mentzer, A Özsomer Journal of marketing 66 (3), 18-32, 2002 | 1868 | 2002 |
| The interplay between global and local brands: A closer look at perceived brand globalness and local iconness A Özsomer Journal of International Marketing 20 (2), 72-95, 2012 | 476 | 2012 |
| Global brand purchase likelihood: A critical synthesis and an integrated conceptual framework A Özsomer, S Altaras Journal of International marketing 16 (4), 1-28, 2008 | 438 | 2008 |
| What makes firms more innovative? A look at organizational and environmental factors A Özsomer, RJ Calantone, A Di Bonetto Journal of business & industrial marketing 12 (6), 400-416, 1997 | 396 | 1997 |
| Country-of-origin effects on product evaluations: A sequel to Bilkey and Nes review A Ozsomer, ST Cavusgil Enhancing knowledge development in marketing 2 (1991), 269-277, 1991 | 346 | 1991 |
| Brand concepts as representations of human values: do cultural congruity and compatibility between values matter? CJ Torelli, A Özsomer, SW Carvalho, HT Keh, N Maehle Journal of marketing 76 (4), 92-108, 2012 | 265 | 2012 |
| Marketing program standardization: A cross-country exploration A Özsomer, BL Simonin International Journal of Research in Marketing 21 (4), 397-419, 2004 | 265 | 2004 |
| Marketing Standardisation by Multinationals in an EmergingMarket A Ozsomer, M Bodur, S Tamer Cavusgil European Journal of Marketing 25 (12), 50-64, 1991 | 224 | 1991 |
| A resource-based model of market learning in the subsidiary: The capabilities of exploration and exploitation A Özsomer, E Gençtürk Journal of International Marketing 11 (3), 1-29, 2003 | 191 | 2003 |
| Competing perspectives in international marketing strategy: contingency and process models A Özsomer, GE Prussia Journal of International Marketing 8 (1), 27-50, 2000 | 151 | 2000 |
| We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis E Kottika, A Özsomer, P Rydén, IG Theodorakis, K Kaminakis, KG Kottikas, ... Industrial Marketing Management 88, 352-365, 2020 | 137 | 2020 |
| Türkiye’de marka kişiliği oluşturan boyutlar. 12 L Aksoy, A Özsomer Ulusal Pazarlama Kongresi Bildiriler Kitabı 1, 14, 2007 | 128 | 2007 |
| The new emerging market multinationals: Four strategies for disrupting markets and building brands A Chattopadhyay, R Batra, A Ozsomer (No Title), 2012 | 121 | 2012 |
| Knowledge processes and learning outcomes in MNCs: an empirical investigation of the role of HRM practices in foreign subsidiaries BL Simonin, A Özsomer Human Resource Management: Published in Cooperation with the School of …, 2009 | 100 | 2009 |
| The role of market orientation in advertising spending during economic collapse: The case of Turkey in 2001 P Özturan, A Özsomer, R Pieters Journal of Marketing Research 51 (2), 139-152, 2014 | 85 | 2014 |
| A global brand management roadmap A Özsomer, R Batra, A Chattopadhyay, F Ter Hofstede International Journal of Research in Marketing 29 (1), 1-4, 2012 | 73 | 2012 |
| Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda T Mandler, B Sezen, J Chen, A Özsomer Journal of Business Research 125, 416-435, 2021 | 66 | 2021 |
| Selecting international freight forwarders: an expert systems application A Özsomer, M Mitri, S Tamer Cavusgil International Journal of Physical Distribution & Logistics Management 23 (3 …, 1993 | 61 | 1993 |
| Global product R&D and the firm's strategic position S Zou, A Özsomer Journal of International Marketing 7 (1), 57-76, 1999 | 48 | 1999 |
| Introduction to the special issue on “innovation in and from emerging economies” RP Lee, A Özsomer, KZ Zhou Industrial Marketing Management, 16-17, 2015 | 38 | 2015 |
S. Tamer CavusgilRegents' Professor; Fuller E. Callaway Professorial Chair, Georgia State UniversityBestätigte E-Mail-Adresse bei gsu.edu
