| Penny wise and pound foolish: the left-digit effect in price cognition M Thomas, V Morwitz Journal of Consumer Research 32 (1), 54-64, 2005 | 391 | 2005 |
| How credit card payments increase unhealthy food purchases: Visceral regulation of vices M Thomas, KK Desai, S Seenivasan Journal of consumer research 38 (1), 126-139, 2011 | 261 | 2011 |
| Will I spend more in 12 months or a year? The effect of ease of estimation and confidence on budget estimates G Ülkümen, M Thomas, VG Morwitz Journal of Consumer Research 35 (2), 245-256, 2008 | 135 | 2008 |
| The price precision effect: Evidence from laboratory and market data M Thomas, DH Simon, V Kadiyali Marketing Science 29 (1), 175-190, 2010 | 127 | 2010 |
| The ease-of-computation effect: The interplay of metacognitive experiences and naive theories in judgments of price differences M Thomas, VG Morwitz Journal of Marketing Research 46 (1), 81-91, 2009 | 121 | 2009 |
| When internal reference prices and price expectations diverge: The role of confidence M Thomas, G Menon Journal of Marketing Research 44 (3), 401-409, 2007 | 104 | 2007 |
| Psychological distance and subjective experience: How distancing reduces the feeling of difficulty M Thomas, CI Tsai Journal of Consumer Research 39 (2), 324-340, 2012 | 90 | 2012 |
| Heuristics in numerical cognition: Implications for pricing M Thomas, V Morwitz Handbook of pricing research in marketing, 132-149, 2009 | 84 | 2009 |
| When does feeling of fluency matter? How abstract and concrete thinking influence fluency effects CI Tsai, M Thomas Psychological Science 22 (3), 348-354, 2011 | 77 | 2011 |
| Personal relevance and mental simulation amplify the duration framing effect G Ülkümen, M Thomas Journal of Marketing Research 50 (2), 194-206, 2013 | 39 | 2013 |
| Distance lends structure to the view: Temporal construal and value perceptions M Thomas, S Chandran, Y Trope Advances in Consumer Research 32, 184, 2005 | 31* | 2005 |
| The effects of information type and temporal distance on purchase intentions M Thomas, S Chandran, Y Trope Samuel Curtis Johnson Graduate School of Management, Cornell University, 2007 | 30 | 2007 |
| Consumer substitution decisions: an integrative framework RW Hamilton, DV Thompson, ZG Arens, SJ Blanchard, G Häubl, ... Marketing Letters 25 (3), 305-317, 2014 | 25 | 2014 |
| Beyond posted prices: the past, present, and future of participative pricing mechanisms M Spann, R Zeithammer, M Bertini, E Haruvy, SD Jap, O Koenigsberg, ... Customer Needs and Solutions 5 (1-2), 121-136, 2018 | 17 | 2018 |
| When bigger is better (and when it is not): Implicit bias in numeric judgments EJ Kyung, M Thomas, A Krishna Journal of Consumer Research 44 (1), 62-79, 2016 | 17 | 2016 |
| Commentary on behavioral price research: the role of subjective experiences in price cognition M Thomas Academy of Marketing Science Review 3 (1), 141-145, 2013 | 12 | 2013 |
| The malleable morality of conspicuous consumption. S Goenka, M Thomas Journal of Personality and Social Psychology 118 (3), 562, 2020 | 11 | 2020 |
| Slider Scale or Text Box: How Response Format Shapes Responses M Thomas, EJ Kyung Journal of Consumer Research 45 (6), 1274-1293, 2019 | 8 | 2019 |
| The Precision Effect: How numerical precision influences everyday judgments M Thomas, J Park Neuroeconomics, Judgment, and Decision Making, eds Evan A. Wilhelms, Valerie …, 2014 | 7 | 2014 |
| Effects of framing on magnitude perceptions of price M Thomas, V Morwitz Advances in Consumer Research 31 (1), 454-6, 2004 | 7 | 2004 |
Vicki MorwitzColumbia Business School, Columbia UniversityVerified email at columbia.edu
