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Colleen Harmeling
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Toward a theory of customer engagement marketing
CM Harmeling, JW Moffett, MJ Arnold, BD Carlson
Journal of the Academy of marketing science 45, 312-335, 2017
11932017
Creating effective online customer experiences
A Bleier, CM Harmeling, RW Palmatier
Journal of marketing 83 (2), 98-119, 2019
4852019
Beyond anger: A deeper look at consumer animosity
CM Harmeling, P Magnusson, N Singh
Journal of International Business Studies 46, 676-693, 2015
1782015
Transformational relationship events
CM Harmeling, RW Palmatier, MB Houston, MJ Arnold, SA Samaha
Journal of Marketing 79 (5), 39-62, 2015
1742015
Customer engagement marketing
RW Palmatier, V Kumar, CM Harmeling
Springer, 2017
1232017
Group marketing: Theory, mechanisms, and dynamics
CM Harmeling, RW Palmatier, E Fang, D Wang
Journal of Marketing 81 (4), 1-24, 2017
652017
Insight is power: Understanding the terms of the consumer-firm data exchange
M Krafft, V Kumar, C Harmeling, S Singh, T Zhu, J Chen, T Duncan, ...
Journal of Retailing 97 (1), 133-149, 2021
562021
Customer inertia marketing
CM Henderson, L Steinhoff, CM Harmeling, RW Palmatier
Journal of the Academy of Marketing Science 49, 350-373, 2021
352021
Marketing, through the eyes of the stigmatized
CM Harmeling, M Mende, ML Scott, RW Palmatier
Journal of Marketing Research 58 (2), 223-245, 2021
312021
Marketing’s role in multi-stakeholder engagement
L Aksoy, S Banda, C Harmeling, TL Keiningham, A Pansari
International Journal of Research in Marketing 39 (2), 445-461, 2022
252022
Conclusion: informing customer engagement marketing and future research
CM Harmeling, JW Moffett, RW Palmatier
Customer engagement marketing, 307-323, 2018
232018
Relationship dynamics: understanding continuous and discontinuous relationship change
CM Harmeling, RW Palmatier
Handbook of research on distribution channels, 317-336, 2019
142019
Consumer job journeys
LA Bettencourt, C Harmeling, Y Bhagwat-Rana, MB Houston
Journal of Service Research 25 (3), 347-370, 2022
102022
Personalized communication as a platform for service inclusion? Initial insights into interpersonal and AI-based personalization for stigmatized consumers
M Mende, ML Scott, VO Ubal, CMK Hassler, CM Harmeling, RW Palmatier
Journal of Service Research 27 (1), 28-48, 2024
32024
Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services
L Steinhoff, RW Palmatier, KD Martin, G Fox, CM Henderson, ...
SMR-Journal of Service Management Research 6 (1), 2-27, 2022
22022
How Firms Can Shape the Customer Experience for Greater Success in Online Retailing
A Bleier, CM Harmeling, RW Palmatier
MSI Report No. 17 119, 1-58, 2017
22017
Economic inequality, trust, and brand leadership
JT Beck, C Harmeling, Y Bhagwat, CM Henderson
MSI working paper series 16–109, 2016
12016
Sports sponsorship effectiveness: the impact of transformational consumption experiences
C Harmeling, B Carlson
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
12016
Toward a theory of consumer digital trust: Meta-analytic evidence of its role in the effectiveness of user-generated content
RE Hochstein, CM Harmeling, T Perko
Journal of the Academy of Marketing Science, 1-21, 2023
2023
SIGNALING BRAND INCLUSIVITY WITH A PINCH OF TABOO: UNDERSTANDING TABOO ADVERTISING EFFECTIVENESS WITH THE OKCUPID CASE
M Jiang, E Anlamlier, SS Ulu, C Harmeling
American Academy of Advertising. Conference. Proceedings (Online), 123-123, 2023
2023
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