Allen Weiss
Allen Weiss
University of Southern California
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Vendor consideration and switching behavior for buyers in high-technology markets
JB Heide, AM Weiss
Journal of marketing 59 (3), 30-43, 1995
Investment in technological innovations: An option pricing approach
SR Grenadier, AM Weiss
Journal of financial Economics 44 (3), 397-416, 1997
Reputation management as a motivation for sales structure decisions
AM Weiss, E Anderson, DJ Maclnnis
Journal of Marketing 63 (4), 74-89, 1999
The nature of organizational search in high technology markets
AM Weiss, JB Heide
Journal of marketing research 30 (2), 220-233, 1993
Converting from independent to employee salesforces: the role of perceived switching costs
AM Weiss, E Anderson
Journal of marketing research 29 (1), 101-115, 1992
Marketing in turbulent environments: decision processes and the time-sensitivity of information
R Glazer, AM Weiss
Journal of marketing research 30 (4), 509-521, 1993
The relationship between a firm's level of technological innovativeness and its pattern of partnership agreements
S Dutta, AM Weiss
Management science 43 (3), 343-356, 1997
Marketing in technology-intensive markets: Toward a conceptual framework
G John, AM Weiss, S Dutta
Journal of Marketing 63 (4_suppl1), 78-91, 1999
Listening to strangers: whose responses are valuable, how valuable are they, and why?
AM Weiss, NH Lurie, DJ MacInnis
Journal of marketing Research 45 (4), 425-436, 2008
Moving from free to fee: How online firms market to change their business model successfully
K Pauwels, A Weiss
Journal of Marketing 72 (3), 14-31, 2008
Unbundling of industrial systems
LO Wilson, AM Weiss, G John
Journal of Marketing Research 27 (2), 123-138, 1990
Assessing when increased media weight of real-world advertisements helps sales
DJ MacInnis, AG Rao, AM Weiss
Journal of Marketing Research 39 (4), 391-407, 2002
Holding distribution channel relationships together: The role of transaction-specific assets and length of prior relationship
AM Weiss, N Kurland
Organization Science 8 (6), 612-623, 1997
Buying modular systems in technology-intensive markets
S Stremersch, AM Weiss, BGC Dellaert, RT Frambach
Journal of Marketing Research 40 (3), 335-350, 2003
The effects of expectations on technology adoption: some empirical evidence
AM Weiss
The Journal of Industrial Economics, 341-360, 1994
Leapfrogging behavior and the purchase of industrial innovations: theory and evidence
AM Weiss, G John
na, 1989
An organizational coordination model of salesforce compensation plans: theoretical analysis and empirical test
G John, AM Weiss, B Weitz
JL Econ. & Org. 3, 373, 1987
Perceptual dimensions differentiate emotions
LA Cavanaugh, DJ MacInnis, AM Weiss
Cognition and Emotion 30 (8), 1430-1445, 2016
Marketing champions: practical strategies for improving marketing's power, influence, and business impact
RA Young, AM Weiss, DW Stewart
John Wiley & Sons, 2006
Assessing when increased media weight helps sales of real-world brands
DJ MacInnis, AG Rao, AM Weiss
Marketing Science Institute Working Paper Series Report, 2002
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