Sarah Moore
Sarah Moore
Associate Professor of Marketing, University of Alberta
Verified email at ualberta.ca
Title
Cited by
Cited by
Year
Some things are better left unsaid: how word of mouth influences the storyteller
SG Moore
Journal of Consumer Research 38 (6), 1140-1154, 2012
2142012
Attitude Predictability and Helpfulness in Online Reviews: The Role of Explained Actions and Reactions
SG Moore
Journal of Consumer Research 42 (1), 30-44, 2015
1692015
Coping with condom embarrassment
SG Moore, DW Dahl, GJ Gorn, CB Weinberg
Psychology, Health & Medicine 11 (1), 70-79, 2006
752006
Should we ask our children about sex, drugs and rock & roll? Potentially harmful effects of asking questions about risky behaviors
GJ Fitzsimons, SG Moore
Journal of Consumer Psychology 18 (2), 82-95, 2008
742008
(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer-Firm Interactions
G Packard, SG Moore, B McFerran
Journal of Marketing Research 55 (4), 541-555, 2018
54*2018
Condom embarrassment: coping and consequences for condom use in three countries
SG Moore, DW Dahl, GJ Gorn, CB Weinberg, J Park, Y Jiang
AIDS care 20 (5), 553-559, 2008
462008
Affect in the aftermath: How goal pursuit influences implicit evaluations
SG Moore, MJ Ferguson, TL Chartrand
Cognition and Emotion 25 (3), 453-465, 2011
382011
Just Do It! Why Committed Consumers React Negatively to Assertive Ads
Y Zemack-Rugar, SG Moore, GJ Fitzsimons
Journal of Consumer Psychology 27 (3), 287-301, 2017
362017
She Said, She Said: Differential Interpersonal Similarities Predict Unique Linguistic Mimicry in Online Word of Mouth
SG Moore, B McFerran
Journal of the Association for Consumer Research 2 (2), 229-245, 2017
28*2017
Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others
EC Wu, SG Moore, GJ Fitzsimons
Journal of Consumer Research 46 (3), 508-527, 2019
272019
Yes, we have no bananas: Consumer responses to restoration of freedom
SG Moore, GJ Fitzsimons
Journal of Consumer Psychology 24 (4), 541-548, 2014
212014
Mystery Moods: Their origins and consequences
NP Leander, SG Moore, TL Chartrand
The psychology of goals, 480-504, 2009
192009
Wolves in sheep’s clothing: How and when hypothetical questions influence behavior
SG Moore, DT Neal, GJ Fitzsimons, B Shiv
Organizational Behavior and Human Decision Processes 117 (1), 168-178, 2012
182012
How online word‐of‐mouth impacts receivers
SG Moore, KC Lafreniere
Consumer Psychology Review 3, 34-59, 2020
122020
Influences on clinical reasoning in family and psychosocial interventions in nursing practice with patients and their families living with chronic kidney disease
LM Thirsk, SG Moore, K Keyko
Journal of Advanced Nursing 70 (9), 2117–2127, 2014
122014
While parents might not want to, researchers really should ask questions about risky behaviors
SG Moore, GJ Fitzsimons
Journal of Consumer Psychology 18 (2), 111-115, 2008
112008
How Should Companies Talk to Customers Online? The words service agents use to engage customers often end up backfiring
B Mcferran, SG Moore, G Packard
MIT SLOAN MANAGEMENT REVIEW 60 (2), 68-71, 2019
22019
She’ll Take Two: Relationship Interdependence and Negative Emotion in Everyday Choice for Others
SG Moore, GM Fitzsimons, GJ Fitzsimons
Journal of the Association for Consumer Research 5 (3), 335–344, 2020
12020
Everybody Loves It, You’ve Got to Love It Too! The Downside of Receiving More (and More) Positive Word of Mouth
DL Alexander, SG Moore
Marketing Science Institute Research Report, 17-102-01, 2017
12017
“Don’t buy” or “do not buy”? How negation style in online reviews influences consumer product evaluations
S Kim, SG Moore, K Murray
Journal of Marketing Theory and Practice, 1-15, 2020
2020
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