| Marketing ideas: How to write research articles that readers understand and cite NL Warren, M Farmer, T Gu, C Warren Journal of Marketing 85 (5), 42-57, 2021 | 49 | 2021 |
| “Sometime in the future”—The technology entrepreneur as utopian market hero I Luri, AK Kaliyamurthy, M Farmer Marketing Theory 23 (1), 99-118, 2023 | 2 | 2023 |
| Reconceptualizing Nostalgia Marketing M Farmer The University of Arizona, 2021 | 1 | 2021 |
| M9. Exploring Historical Nostalgia and Its Relevance to Consumer Research M Farmer, C Warren ACR North American Advances, 2018 | | 2018 |
| Moved By Fear: Exploring Affect As a Driver of Narrative Transportation M Farmer, J Nielsen ACR North American Advances, 2017 | | 2017 |
| Inshare 12-J: When Failure Isn’T the End: How Temporal Framing of Goal Failures Can Affect Goal Reengagement M Farmer, J Savary ACR North American Advances, 2017 | | 2017 |
| The Story of My Life: How Nostalgia Persuades Through Reflective Immersion M Farmer, JH Nielsen | | |
| If at First You Don’t Succeed: How Framing of a Prior Goal Failure Affects Goal Recommitment M Farmer, J Savary | | |
