Fernando R. Jiménez
Fernando R. Jiménez
Associate Professor of Marketing, The University of Texas at El Paso
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Zitiert von
Too popular to ignore: The influence of online reviews on purchase intentions of search and experience products
FR Jiménez, NA Mendoza
Journal of interactive marketing 27 (3), 226-235, 2013
Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange
JH Schumann, F Wangenheim, A Stringfellow, Z Yang, V Blazevic, ...
Journal of International Marketing 18 (3), 62-80, 2010
Drivers of trust in relational service exchange: understanding the importance of cross-cultural differences
JH Schumann, F Wangenheim, A Stringfellow, Z Yang, S Praxmarer, ...
Journal of Service Research 13 (4), 453-468, 2010
Fear of missing out scale: A self‐concept perspective
Z Zhang, FR Jiménez, JE Cicala
Psychology & Marketing 37 (11), 1619-1634, 2020
An alternative approach to the measurement of emotional attachment
FR Jiménez, KE Voss
Psychology & Marketing 31 (5), 360-370, 2014
Concrete and abstract goals associated with the consumption of environmentally sustainable products
E Ramirez, FR Jiménez, R Gau
European Journal of Marketing 49 (9/10), 1645-1665, 2015
Managerial disposition and front-end innovation success
M Mohan, KE Voss, FR Jiménez
Journal of Business Research 70, 193-201, 2017
Brand skill: linking brand functionality with consumer-based brand equity
M Mohan, FR Jiménez, BP Brown, C Cantrell
Journal of Product & Brand Management 26 (5), 477-491, 2017
Corporate brands as brand allies
M Mohan, KE Voss, FR Jiménez, BS Gammoh
Journal of Product & Brand Management 27 (1), 41-56, 2018
A classification schema of co-production of goods: an open-systems perspective
F R. Jiménez, K E. Voss, G L. Frankwick
European Journal of Marketing 47 (11/12), 1841-1858, 2013
Consumer attitudes toward human-like avatars in advertisements: The effect of category knowledge and imagery
BS Gammoh, FR Jiménez, R Wergin
International Journal of Electronic Commerce 22 (3), 325-348, 2018
A cross‐national and cross‐generational study of consumer acculturation to advertising appeals
FR Jimenez, J Hadjimarcou, ME Barua, DA Michie
International Marketing Review 30 (5), 418-439, 2013
Effective incentive compensation for sales employees during tough economic times
FR Jiménez, RA Posthuma, MA Campion
Organizational Dynamics 42 (4), 267-273, 2013
Social and equity inferences in customers' evaluation of services
KE Voss, FR Jiménez
Journal of Marketing Theory and Practice 18 (3), 219-232, 2010
Functional and social value of Chinese brands
S Yang, FR Jiménez, J Hadjimarcou, GL Frankwick
Journal of Global Marketing 32 (3), 200-215, 2019
Antagonistic effect of gibberellic acid and boron on protein and carbohydrate metabolism of soybean germinating seeds.
PD Haba, JM Roldan, F Jimenez
Emotional capital: the missing link between social media usage and customer relationship performance
Z Xu, FR Jiménez
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
Emotional attachment to objects: Proposed antecedents
FR Jiménez, KE Voss
2007 AMA Educator's Proceedings 18, 290-291, 2007
Diseño, construcción y extracción de lisímetros de experimentación
RV Jiménez, FR Jiménez, V Alcalde, R Millán, AT González, TS Sutter
Retema: Revista técnica de medio ambiente 18 (108), 52-58, 2005
The effect of imagery and product involvement in copy testing scores of animatics and finished ads: A schemata approach
FR Jiménez, BS Gammoh, R Wergin
Journal of Marketing Theory and Practice 28 (4), 460-471, 2020
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