Have green, pay more: An empirical investigation of consumer’s attitude towards green packaging in an emerging economy P Mishra, T Jain, M Motiani Essays on Sustainability and Management: Emerging Perspectives, 125-150, 2017 | 42 | 2017 |
Resistance to Change in an Organisation P Jain, C Asrani, T Jain SSRN, 2020 | 14 | 2020 |
Effects of information sources for new customers and suppliers on the immediate innovation output of firms PK Medhi, P Jain, T Jain European Journal of Innovation Management 22 (4), 660-680, 2019 | 11 | 2019 |
Shopper's attitude and demographics influence on store patronage-a comparison of formal vs. informal food retail stores in India P Mishra, G Sridhar, T Jain International Journal of Indian Culture and Business Management 11 (2), 203-218, 2015 | 6 | 2015 |
Developing big data enabled Marketing 4.0 framework S Mukhopadhyay, RK Singh, T Jain International Journal of Information Management Data Insights 4 (1), 100214, 2024 | 4 | 2024 |
Dimensions of privacy concerns amongst online buyers in India T Jain, P Mishra International Journal of Online Marketing (IJOM) 5 (1), 51-64, 2015 | 4 | 2015 |
Social media analytics in tourism: a review and agenda for future research S Mukhopadhyay, T Jain, S Modgil, RK Singh Benchmarking: An International Journal 30 (9), 3725-3750, 2023 | 3 | 2023 |
Revisiting the nexus between economic growth and environment health: an empirical study on 180 nations M Jain, T Jain, P Jain Environmental Science and Pollution Research 30 (58), 122550-122579, 2023 | 2 | 2023 |
Determinants of Capital Structure: An Analysis of Leverage Measures and Their Determinants for Indian Firms P Jain, C Asrani, T Jain SSRN, 2020 | 2 | 2020 |
Dimensions of privacy concerns amongst online buyers in India T Jain, P Mishra Censorship, Surveillance, and Privacy: Concepts, Methodologies, Tools, and …, 2019 | 1 | 2019 |
Shopper’s attitude and demographics influence on store patronage: A comparison of formal vs. informal food retail stores in India P Mishra, G Sridhar, T Jain Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2016 | 1 | 2016 |
Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger (Eds.): Business relationship management and marketing: mastering business markets: Springer, Heidelberg, New York … T Jain Decision 42 (4), 471-473, 2015 | 1 | 2015 |
Comparative Analysis: Across Cases, Categories, and Extension of OLI Framework Under Industry 4.0 P Jain, M Jain, N Chattopadhyay, T Jain, M Rohatgi Reshaping Entrepreneurial Education Within an Industry 4.0 Context, 247-271, 2024 | | 2024 |
Revisiting the nexus between Economic Growth and Environment Health: An Empirical Study on 180 Nations J Megha, T Jain, P Jain | | 2023 |
Not Just Incredible, Positioning India as a ‘House of Brands’ G Kour, T Jain Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | | 2017 |
Van Heusen: The Journey of a Brand P Mishra, T Jain Indian Institute of Management Calcutta Case Research Center, 2016 | | 2016 |
Durex in India: The Category Normalisation Challenge P Mishra, T Jain Indian Institute of Management Calcutta Case Research Center, 2016 | | 2016 |
Up against the organized retail: a study of'impact on'and'response of'small incumbent stores T Jain, P Mishra Indian Institutte of Management Calcutta, 2016 | | 2016 |
Reverse Innovation: Create Far From Home T Jain, G Kour International Journal of Research in IT and Management 5 (11), 39-40, 2015 | | 2015 |
Book review-Business relationship management and marketing: mastering business markets T Jain Indian Institutte of Management Calcutta, Kolkata, 2015 | | 2015 |